Both Sides of the Table

OCTOBER 29, 2009

My firm GRP Partners recently funded a young LA based company named Ad.Ly Wordpress), video (YouTube), pictures (Flickr), review sites (Yelp) and collaborative content (Wikipedia). So PPC (pay-per-click) advertising on social networks has performed poorly to date. Advertising has driven the majority of Internet innovation.

Technical Review 286

Technical Review Advertising Early Stage Internet 286

ConversionXL

JULY 10, 2014

For example, I once had a client that sold law office practice management software. When surveying the competition, their customers, and the market at large, I learned that most law offices wouldn’t even consider purchasing a practice management software unless they knew: That it was being used by real lawyers.

Software Review 72

Software Review Lead Generation Design Campaign 72

Duct Tape Marketing

APRIL 14, 2022

Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency. In this episode, I talk with the Founder and Chairman of Acceleration Partners, Bob Glazer, about why diversifying your marketing strategy with other channels — like partnerships — is the way of the future. Like this show?

Marketing 89

Marketing Affiliate Channel Software Review 89

ConversionXL

JULY 29, 2020

Even after a purchase, Amazon knows whether a return was necessary or how buyers felt about the experience (through reviews ). Google once allowed webmasters to dump a laundry list of (supposedly) relevant phrases into the source code, hidden from users. Internal PPC traffic is less influential than it once was.

SEO 113

SEO PPC Algorithm Software Review 113

Up and Running

FEBRUARY 18, 2021

We’ll cover the following strategies: Retargeting and remarketing Partner programs A/B testing Customer retention Automated processes. Partner program. A partner program is exactly what it sounds like. Benefits of having a partner program. Retargeting and remarketing.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. As many as 97% of people read product reviews before making a purchase and 89% consider them an essential resource. . The reviews prove it. Image source. Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 2, 2022

To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. Programmatic ABM: One-to-many accounts marketing that leverages ABM software to tailor and personalize marketing programs for specific named accounts at scale. Use this to land new deals and upsell existing relationships.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

FEBRUARY 3, 2017

As Robert Glazer of Acceleration Partners explains, most affiliate marketing programs aren’t even properly managed, let alone optimized regularly… Robert Glazer , Acceleration Partners: “In the best-case scenario, their programs don’t reach their full potential. PPC – 29.88%. Software / Tech. Mobile App.

Affiliate 48

Affiliate Programming Marketing PPC 48

ConversionXL

JULY 15, 2014

How other people have used affiliates, what are potential affiliates looking at when deciding on which products and services to promote, what software is out there, how to keep affiliates happy and much, much more. Platform costs – to run affiliate marketing, we need software or an affiliate network to help with the day-to-day stuff.

Affiliate 111

Affiliate Programming Marketing Software Review 111

Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). After being an actual analyst for a while, I'm now managing the Google Analytics Certified Partner program, and I now realize that it wasn't just me, our entire INDUSTRY is affected by this issue.

Analytics 142

Analytics DC Web Revenue 142

maplebutter.com

JANUARY 8, 2013

What is the best advice you can give for finding a business partner? Don’t quickly choose any business partner. Don’t wait to fill the void before letting him go (but obviously get all the code / usernames / password). The key is to ask the right people what they think – not your friends, parents or partner.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

discuss.joelonsoftware.com

NOVEMBER 1, 2010

(Not logged on) | Register | Log On Home Discuss Jobs About The Business of Software A community discussing the business of software, from the smallest shareware operation to Microsoft. A part of Joel on Software. Make sure you treat people as partners, not as paid help. Please register for a free account. The gist: 1.

Sweat Equity 40

Sweat Equity Equity Angel Investor Affiliate 40

ConversionXL

SEPTEMBER 24, 2012

The job was building relationships with partners and advertisers and to sell advertising. The rent was due. I offered myself as an internet marketer (doing SEO, PPC and so on). Partnering for products. I partnered with an expert, a former pro athlete. My first location independent job. So now what? Time matters.

Panama 124

Panama Africa Internet Email 124

Occam's Razor

JULY 1, 2008

If you are spending "a lot" on AdWords and AdCenter, this can be a excellent add on to track conversions offline due to your Search Engine Marketing (SEM) campaigns. Or run PPC campaigns that are geo targeted to deliver a certain message / call to action on www.google.com to potential customers in California, Michigan and Georgia.

Analytics 116

Analytics Conversion Campaign Redemption 116

Hearpreneur

DECEMBER 15, 2017

I have been working with my Partners since November 2000. I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. what I really liked about SEO and PPC was that it was involved with everything related to online marketing.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

ConversionXL

APRIL 12, 2017

Analytic: A measure software can track. E.g. Message match / headline match from PPC ad to landing page. Inject code to create popup offers. Insert line of code. Review – Trust Your Users (Any marginal change you make, you don’t know if it’s good or bad.). 23 partner-based projects. Inverted losers.

San Antonio 86

San Antonio Metrics B2B Analytics 86

sharkseo.com

NOVEMBER 29, 2010

If anyone were to copy your embed code and put it on their site, your score would go up – the higher your score, the more trees they would have planted for you. You’ll have to focus on ranking for those words and probably do PPC, instead of focusing on the words that are drawing in new visitors organically. Pure brilliance.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Occam's Razor

FEBRUARY 9, 2015

Note to NSA reviewer of this blog post: I'm a harmless digital marketer, totally not worth your attention.]. My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? For Getty, this should lead to a big review of the current marketing strategy.

Metrics 60

Metrics Analytics Non-Compete Search 60