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Cracking The Code: Popular Media: the key to viral marketing

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). SaaS 13 Index*. anecdotes.

Software Review

Software Review Viral Media Marketing

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Is Crowdfunding for Startups a Good Idea?

ReadWriteStart

APRIL 4, 2023

A campaign should only be used if your product has a “viral” quality to it. It also allows entrepreneurs to create awareness around their product or service and provides an opportunity to engage a larger audience of potential customers. The crowdfunding act itself becomes a marketing strategy.

Startup

Startup Campaign Cofounder Venture Capital

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Trending Sources

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. You Manage What you Measure.

Metrics

Metrics Startup Acquisition SEM

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Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

JANUARY 16, 2012

S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review

Software Review Europe Technical Review Spain

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Cracking The Code: In search of Europe's next tech stars.

Cracking the Code

AUGUST 3, 2011

S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review

Software Review Europe Technical Review Search

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Cracking The Code: SaaS Multiples: Recovery or Bubble?

Cracking the Code

FEBRUARY 23, 2011

The sales productivity ratio (measured with the Customer Acquisition Cost or CAC ratio) are also fairly similar for the two groups (except for a small cap dip in Q4 09) and therefore do not explain the difference Why is scale so much rewarded by public markets? S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3).

Software Review

Software Review Technical Review Valuation Europe

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Cracking The Code: A Quick & Funny Summary of AdTech

Cracking the Code

NOVEMBER 7, 2010

S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review

Software Review Technical Review Europe Cloud

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Who the hell is this guy? Thoughts on being a career VC

This is going to be BIG.

AUGUST 8, 2011

He was a product guy for a start-up and his big claim to fame was organizing a bunch of local high-tech events. Fred has basically always been a VC, Mike was a reporter, and Jim worked in product marketing and management consulting. All hat and no cattle as they say. Charlie is a nice guy, but his company failed.". *If*

Venture Capital

Venture Capital PR Hiring Networking

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Cracking The Code: Made to Stick!

Cracking the Code

JUNE 23, 2008

This video is a very smart viral marketing initiative from Cardo Systems , a provider of bluetooth headsets and it reached more than 6m eyeballs (this number includes the different versions of the video as well as the videos of people trying the experience to show it is a scam!). S&M productivity (CAC ratio) for the SaaS 13 Index.

Software Review

Software Review Technical Review Viral Europe

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Cracking The Code: A funny perspective on Google innovation.

Cracking the Code

FEBRUARY 24, 2010

S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review

Software Review Technical Review Europe Venture Capital

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A Path to the Minimum Viable Product

Steve Blank

APRIL 20, 2021

Many of them get hung up on understanding how to select the right minimal viable product. He came up with the concept to simply the search for product/market fit by using an MVP Tree. Many startups fall into the trap of building toward a “mission” rather than a minimum viable product (MVP). Your mission is your baby.

Product

Product Viral Channel San Francisco

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29 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

DECEMBER 29, 2017

I came up with my business name Aging Youthful when the network marketing company I am involved with came out with a product for youthful aging. We are changing that mentality by introducing a line of products that are healthy AND sexy; grooming items that men can use with pride and conviction. PR and Prose.

Naming

Naming Entrepreneur Social Media PR

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Cracking The Code: Impact of the recession on SaaS.

Cracking the Code

OCTOBER 9, 2009

Impact of the recession on SaaS Sales&Marketing productivity. However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity. at 6:14 PM.

Software Review

Software Review Technical Review Cloud Europe

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Cracking The Code: Happy New Year 2010!

Cracking the Code

JANUARY 14, 2010

S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Bessemer Venture Partners Expands BVP VII.

Cracking the Code

FEBRUARY 27, 2009

This supplement to our BVP VII fund will ensure that we can take advantage of future investment opportunities and that the companies within the Bessemer portfolio have continued access to capital." Labels: Portfolio , Venture Capital. S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). at 11:26 AM.

Software Review

Software Review Partner United States Venture Capital

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Cracking The Code: Apple Introduces Revolutionary New Laptop.

Cracking the Code

JANUARY 7, 2009

S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Laughing Out (c)Loud

Cracking the Code

OCTOBER 8, 2009

S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review

Software Review Cloud Technical Review Venture Capital

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Cracking The Code: Hard times.

Cracking the Code

OCTOBER 27, 2008

S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Cloudonomics and 2010 Planning for your.

Cracking the Code

DECEMBER 1, 2009

S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review

Software Review Technical Review Cloud Europe

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Cracking The Code: United Breaks Guitar and more!

Cracking the Code

JULY 10, 2009

S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review

Software Review Technical Review RSS Europe

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Cracking The Code: New SaaS 13 Index: Welcome to LogMeIn.

Cracking the Code

NOVEMBER 10, 2009

S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review

Software Review Technical Review IPO Cloud

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Cracking The Code: State of the SaaS 13: Q1 2010 Sentiment

Cracking the Code

MARCH 12, 2010

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Portfolio. (3). SaaS 13 Index*.

Software Review

Software Review Technical Review Cloud Forecast

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The Inside Story of a Small Startup Acquisition (Part 1)

Software By Rob

JANUARY 25, 2012

And the funds came from revenue generated by my portfolio of web applications and websites that I’ve built over the past several years. Depending on your market, the ROI can be better any other traffic source you can find (with viral traffic the most common exception). The site was once great; marketed by a high-end NYC PR firm.

Acquisition Software Review Fresno Algorithm

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Cracking The Code: Getting through the downturn: a few thoughts.

Cracking the Code

NOVEMBER 13, 2008

A few days ago, Bessemer West Coast SaaS Practice - David Cowan , Byron Deeter and myself, hosted a CFO Dinner for our SaaS portfolio at John Bentleys in Redwood City. Fifteen CFOs participated - about half of them from Bessemer portfolio SaaS companies (Cornerstone On Demand, Intacct. Portfolio. (3). SaaS 13 Index*. internet.

Software Review

Software Review Technical Review Valuation Portfolio

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Cracking The Code: Unveilling of the Bessemer's 10 laws of Cloud.

Cracking the Code

NOVEMBER 10, 2009

S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review

Software Review Cloud Technical Review Sales Cycle

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Cracking The Code: Launch of the SaaS 13 Index!

Cracking the Code

FEBRUARY 25, 2008

S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Global warming: a plague for humanity?

Cracking the Code

MARCH 30, 2007

S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review

Software Review Global Technical Review Europe

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Cracking The Code: VC lifestyle

Cracking the Code

JANUARY 5, 2007

S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Don't click on this link!

Cracking the Code

APRIL 18, 2007

will hurt your productivity seriously! S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Wednesday, April 18, 2007. Devils link.it

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Betting on the right guy

Cracking the Code

DECEMBER 16, 2006

S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review

Software Review Venture Capital Technical Review Europe

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Cracking The Code: Get your own helicopter for $50!

Cracking the Code

FEBRUARY 12, 2007

S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Best Venture and Technology Podcasts for 2007

Cracking the Code

DECEMBER 28, 2006

S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review

Software Review Technical Review Technology San Francisco

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Cracking The Code: Zune vs. Ipod

Cracking the Code

DECEMBER 7, 2006

S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review

Software Review Technical Review Europe Venture Capital

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Cracking The Code: Happy New Year 2008!

Cracking the Code

JANUARY 28, 2008

But the key questions of "what to buy" or "which product does really fit my need and budget at the same time" remained unanswered. Wize provides consumers with a unique way to leverage the online wisdom by aggregating the opinions of millions of users and by letting people ask questions about a specific product or need to the Wize community.

Software Review

Software Review Technical Review Los Angeles Europe

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Cracking The Code: Cracking the SMB code

Cracking the Code

DECEMBER 2, 2006

The time they spend with customers is usually limited to transactional core products sales, generating lower margins – The resource allocation is not always matching the opportunity (geography, customer segment, vertical.) – The rules of engagement for technical resources (solution or product specialists) are not clear.

Software Review

Software Review Technical Review Europe Software

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Cracking The Code: Getting the most of your online marketing: the In.

Cracking the Code

FEBRUARY 12, 2007

Labels: internet , Portfolio. S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Posted by Philippe Botteri. at 8:53 PM. Anonymous said.

Software Review

Software Review SEM Marketing Las Vegas

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Cracking The Code: Building Your SaaS Sales Compensation Plan

Cracking the Code

JANUARY 22, 2009

The company had the chance of selling a very sticky product to large customers paying upfront, so there was no need to improve the sales bonuses based on cash collection and multi-year contracts. S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D.

Software Review

Software Review Clawback Sales Salary

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McKinsey highlight #1 - Cracking The Code - Yes

Cracking the Code

DECEMBER 9, 2006

S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review

Software Review Technical Review Europe Venture Capital

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Twitter Link Roundup #197 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

SEPTEMBER 26, 2013

Five characteristics of a viral product – crowdspring.co/1aa5ZGk. Five characteristics of a viral product – crowdspring.co/1aa5ZGk. Five characteristics of a viral product – crowdspring.co/1aa5ZGk. 40 inspiring portfolio pages | Design Reviver – crowdspring.co/1btPnx2.

Social Media Small Business Design Media

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Cracking The Code: Why I disagree with Tony Zingale on the future.

Cracking the Code

DECEMBER 16, 2006

S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review

Software Review Silicon Valley Technical Review Software

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Cracking The Code: "10 Things Every CEO Needs to Know About.

Cracking the Code

MAY 25, 2010

10 Things Every CEO Needs to Know About Product Design" unveiled at the Bessemer Annual Cloud CEO Conference. Unveiling of the "10 Things Every CEO Needs to Know About Product Design" The best rated session of the day was the presentation by Jason Putorti on product design. S&M productivity (CAC ratio) for the SaaS 13 Index.

Software Review

Software Review Cloud IPO Jordan

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Cracking The Code: iPhone, Apple TV and more from Mac World

Cracking the Code

JANUARY 10, 2007

The long awaited product was at last presented to the public and it was worth waiting. It is the most innovative product I have seen for a long time. So bottom line, it is an amazing product. But lets get back to the product. Wednesday, January 10, 2007. iPhone, Apple TV and more from Mac World.

Software Review

Software Review Technical Review Video Europe

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Cracking The Code: One order a day.

Cracking the Code

MARCH 10, 2008

S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review

Software Review Technical Review Venture Capital Cloud

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Cracking The Code: How to fish a salmon

Cracking the Code

JULY 6, 2007

S&M productivity (CAC ratio) for the SaaS 13 Index. Portfolio. (3). "10 Things Every CEO Needs to Know About Product D. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. SaaS 13 Index*. The Index reflects the performance of 13 public saas companies.

Software Review

Software Review Technical Review Europe Venture Capital