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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies. His product auto-posted a testimonial from Dave Morin into Facebook and Mark Zuckerberg called the tactic “lame.&#

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We’re Hiring a Platform and Operations Associate at NextView

View from Seed

You are a “digital native” with a strong interest in new technology and have hands-on proficiency with many online tools for managing social media interactions, event production, and project management. You will also spearhead internal initiatives to help support the success of our 100+ exciting existing portfolio companies.

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A checklist for your funding announcement

Version One Ventures

Over the past eight months, many companies in the Version One portfolio have released funding announcements including Uniswap , Jam , SilviaTerra , Patch , Premadonna , Cap Hill Brands , Opyn and Cape Privacy. Take the time to craft a blog post on the mission of your company and the product you’re developing. Founder’s announcement.

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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR?

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Steven Blank Kills It at Greycroft CEO Summit

Both Sides of the Table

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. Get your product/market fit working before you ramp up your costs (or raise too much money). View more presentations from steve blank.

PR 279
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How to use PR Firms at Startups

Both Sides of the Table

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones.

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How to Create Free Buzz for Your Startup

David Teten

For startup companies trying to build buzz around their brand, but without the capital to launch a full-fledged PR campaign, there are a lot of ways to hack the PR game. To begin with, the best PR you can build is through satisfied customers with high Net Promoter scores. Reach out to websites that profile entrepreneurs.