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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept.

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How We Took on Slack (and Lived to Tell About It)

ConversionXL

When we first thought about launching a SaaS in the team chat space, we had a major decision to make. We had that luxury—we had three other profitable companies (focused on web design and development) when we decided to launch Chanty. We wanted to spend money on product development, not market research. Here’s that story.

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Profound Beliefs

Steve Blank

In the early stages of a startup your hypotheses about all the parts of your business model are your profound beliefs. Here’s how I learned why they were critical to successful customer development. One day the CEO called me into his office and asked, “Steve I’ve been thinking about this as our strategy going forward.

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How to Configure Your Startup Team

Both Sides of the Table

I am fond of quoting that about 70% of my investment decision of an early-stage company is the team. My rationale is simple: everything goes wrong and only great teams can respond to competitors, markets, funding environments, staff departures, PR disasters and the like. Be careful about board construction.

Cofounder 388
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Critical Tips to Developing an Effective Marketing Strategy for Startups in “Boring” Industries

ReadWriteStart

Before you can develop a marketing strategy, you need to know who you’re marketing to. At this point, you probably have a solid understanding of your target audience and who you want to do business with, but what about the rest of your team? Of course, most startups are all about product development and launch.

Developer 159
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics. Product development. Growth is everyone’s business.

Marketing 115
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How We Took on Slack (and Lived to Tell About It)

ConversionXL

When we first thought about launching a SaaS in the team chat space, we had a major decision to make. We had that luxury—we had three other profitable companies (focused on web design and development) when we decided to launch Chanty. We wanted to spend money on product development, not market research. Here’s that story.