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Finance and PR – The Bottom Line

Rembrandt Communications

Finance and PR… hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom line. Specifically, here are….

PR 147
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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

Thanks to Danielle Sabrina, Society22 PR ! #3- While platforms like Instagram offer a great starting point, the key to differentiation lies in the age-old strategy of Search Engine Optimization (SEO). High-quality product images, detailed descriptions, and customer reviews can also enhance the user experience.

eCommerce 134
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How User Generated Reviews Affect Conversion Rates

ConversionXL

User generated reviews in general are tremendously influential in persuading people to buy. One study found that 88% of consumers trust online reviews as much as personal recommendations and 72% of consumers say positive reviews make them trust businesses more. How Do People Consume Product Reviews?

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

Leverage Performance PR to build trust with cold traffic. Performance PR taps into an undisputed fact of SEO content marketing: backlinks are best. In this example, Promotion PR overlaps with influencer marketing. Promotion PR is built on relationships. The other option is to partner with a PR agency.

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What Entrepreneurs Need to Know About Google+

YoungUpstarts

Beyond Google’s indexing you according to how much you’re using its proprietary software and platforms, you can help your page rank organically through your Google+ account. Google+ is mandatory for local SEO. Google+ Places also allows your fans to write reviews about your company that will accompany your search listing.

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Twitter Link Roundup #179 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Martin – Harvard Business Review – [link]. Good reminder from Fred Wilson that your instincts should sometimes guide you when due diligence does not – [link]. Startup PR Tip: To Get Press, Don’t Pitch Your Product – [link]. Martin – Harvard Business Review – [link].

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Get seen with SEO-driven content marketing Conclusion. The email list recipients weren’t the business’s target audience; Because of this, many had a negative buying experience; Half wrote negative reviews or warned friends to avoid the brand. Fifteen wrote positive reviews, and eight made second purchases within three months.