Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Creating a scorecard can be as easy as creating your own Excel spreadsheet, or as elaborate as using marketing dashboards provided through your CRM or conversion software. Do you feel the same way? Acquisition Cost of a New Customer.

Marketing 60

Marketing Social Media Campaign Acquisition 60

ConversionXL

SEPTEMBER 20, 2021

With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. . Choose an ad format and campaign that aligns with your end goals (e.g. But, cutting through the noise can be a challenge.

Analytics 134

Analytics Metrics Channel Video 134

ConversionXL

MAY 27, 2022

However, due to B2B market saturation, customer acquisition costs are rising ; this digital marketing strategy of giving a little and getting a lot no longer works. Clicks and conversions are typical KPIs for paid media. Here’s an example of how engaging a lead traditionally worked: You give them 20% of your value up front (e.g.,

Demand 124

Demand B2B Distribution Channel 124

Occam's Razor

JANUARY 24, 2011

The other way OOD manifests itself is that I am in your face, on this blog, constantly asking you to create goals in your web analytics tool ( macro and micro conversions ) as well as identify goal values for each of those beloved goals. At victoriassecret.com the macro-conversion is making a purchase. Not net profit, just value.

Analytics 122

Analytics Conversion Affiliate Web 122

YoungUpstarts

MARCH 20, 2014

These days, with the near-prerequisite to include digital, social and mobile components to B2B marketing campaigns, it’s more important than ever to produce high-quality video content to deliver your message in a memorable way. by Nick Pahade, CEO of Poptent. Know your audience. Have fun with it.

Video 180

Video B2B Campaign Social Media 180

Austin Startup

JUNE 26, 2019

Even though most of this message was already drafted, we also had a Hail Mary of a final acquisition conversation that closed the following morning. The Whole Enchilada For those of you interested in more than The Skinny, keep reading… Countless conversations have been had with key users, customers, advisors, mentors, family and friends.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. Conversions (e.g. They measured success by the number of attendees, which they counted as net new prospects.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

JANUARY 3, 2017

He or she rolls in out of left field reigning in our ideas or making us update high-converting pages with topical campaign driven brand messaging. But wait, that might hurt the conversion rates!” Even worse, they’ll actually insist on removing site elements that improve conversion rates… on purpose! “We Image Source.

.Net 111

.Net Campaign Conversion Revenue 111

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. Sign up for your websites campaigns using your personal email address. Young adults who are looking to buy net books.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

NOVEMBER 15, 2016

When we talk about conversion optimization , much of the strategies remain the same across industries. That said, there are some key differences in how experts approach SaaS conversion optimization. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Conversion rate: Understand marketing success Where to track conversion rate 10. Digital marketing metrics are values that are used to track and measure campaign performance. Marketing metrics are a competitive advantage.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

FEBRUARY 18, 2019

To conduct similar market research successfully on social media, you need to know: What social media is good (and bad) at assessing; Which social platforms are best for research; How to encourage an informative and engaging conversation. If you’re not a big brand, influencer campaigns can generate the brand mentions (i.e.

Social Media 129

Social Media Media Marketing Campaign 129

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. I previously posted a detailed presentation with sales technology tools useful for B2B sales. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

AUGUST 10, 2021

Amassing a large following on Instagram can help you at every stage of the marketing funnel—from bolstering brand awareness to driving conversions. The principles you are relying on to get more traffic, conversions, and sales on your website are the same ones you should use for your Instagram accounts. Embrace social proof.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

MAY 27, 2022

Lead generation vs. account-based marketing: Fishing with a net or fishing with a spear. With lead generation , you cast your net wide to catch lots of fish. They then launched a series of personalized ad campaigns according to the specific buying stage, company, and persona. ABM focuses on driving demand to a targeted account.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. Individuals don’t make B2B buying decisions; groups do. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ABM takes you from fishing with nets to fishing with a spear. ABM isn’t a quick and easy win.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle). Results of iRidium’s ABM efforts.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Writing campaigns your website can't cash. If you can't initiate or participate in conversations, close your account. then shut it.

Marketing 126

Marketing Flash Analytics Web 126

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

APRIL 3, 2018

CXLLive #conversion pic.twitter.com/qVYFcGhnD4. previous conversations, facebook, intercom…). intimate communication is how we actually have our conversations, not email, or ads. Create win-back campaigns for churned customers. Here are 5 tips / thoughts / lessons (it was super difficult to narrow it down to just 5!)

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

JULY 9, 2015

Why the gap between signup and conversion? and you’re executing targeted marketing campaigns that are garnering traffic. The chart below, a benchmark study done by Totango , shows the typical ratio of tire kickers to true evaluators: As you can probably assume, it’s the true evaluators that show the greatest conversion rates.

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

JUNE 6, 2016

You can send targeted campaigns to promoters, try to convert passives into promoters, and try to solve the problems that detractors complain about. Baazarvoice , a user generated content tool, analyzed 30,000 net promoter comments from over 550 brands to find what promoters and detractors tended to write about in their comments.

Customer 48

Customer Email Campaign Conversion 48

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. The cost per link can go through the roof, and traditional PR campaigns are able to get links only to specific pages, often your homepage.).

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

MAY 31, 2017

It has always seemed like a given that if your conversion rate is slumping, you could fix it by making some adjustments to your forms (e.g. And while making incremental changes to your forms can boost conversion rates in the short-term, what happens when there’s a fundamental shift in the way people prefer to buy?

Lead Generation 91

Lead Generation Channel IP Conversion 91

Occam's Razor

SEPTEMBER 21, 2015

You'll tell them in 40 mins, leaving 20 for conversation. The goal will be to get to the point faster, and move the conversation away from the data to what should be done. Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses. That is why there are too many slides.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

MARCH 23, 2010

When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Never bother to sign up for their own email campaigns (to see how much they stink). Here are some reasons: ~ It is really really hard to make sure you have implemented one tool correctly. Was that what you set out to buy?

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

NOVEMBER 18, 2014

million FCC net neutrality comments, things people around the world identify as their biggest threat , water consumption of a burger patty vs. daily cooking , the religious gap on spanking children , or a simple graph that rises profound questions about where we donate vs. diseases that kill us. Be it looking at 1.1

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

MAY 8, 2019

Yet the average ecommerce conversion rate is between 1 and 3%. Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s

eCommerce 131

eCommerce Marketing Audience Non-Compete 131