View from Seed
APRIL 27, 2020
Others are just starting out, but the financial safety net they thought they had from a spouse’s job or highly appreciated stock options has disappeared. But the courage and leadership I am witnessing each day is inspiring. We invest in both B2B and consumer companies that aspire to shape the lives of millions of mass market end users.
ConversionXL
JUNE 2, 2022
Where lead generation casts a wide net, ABM uses a spear to target and catch the best fish. To return to our earlier analogy, it’s using a net to catch large schools of fish. The aim is to answer questions and establish trust and thought leadership to progress potential customers down the funnel towards conversion.
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ReadWriteStart
JUNE 2, 2020
Don’t be caught in the nets of the limits of expertise. Entrepreneurial leadership starts with a vision of solving a problem and followed by a series of short term missions. The leadership impulse is not enough to implement improvements. Entrepreneurship is one thing, but starting your own business is another.
Duct Tape Marketing
JUNE 7, 2023
Effective leadership, a positive culture, and aligning the goals of the organization with the needs of employees are crucial for creating a balanced EX and CX. 10:07] How much would you say is just leadership or is it maybe just culture? [11:38] We looked at net promoter scores, CSAT scores, attrition rates, right?
ConversionXL
JUNE 16, 2020
Enterprise SEO has been my topic of choice for extracurricular “thought leadership” over the years. hub, with 140+ SEO-friendly articles that offer in-depth, informational coverage of sub-topics like “ net promoter score ” or “customer experience software.” We built the “What is XM?” CMS templates, modules, and style guides.
OnlyOnce
SEPTEMBER 15, 2022
If you can offer a safety net or bridge, do so. If you run a B2B organization, being a little more transparent with customers shows them you care about them—and gives you an opportunity to talk to them about any changes that might affect them, their service team, or their service levels. Severance is also key.
Hunter Walker
JUNE 24, 2019
It was a B2B Enterprise Software shop that really looked more like a dev team trying to turn services revenue into a scalable product. Negative net worth meet negative self worth. And that combination of necessity and greed overwhelmed my better judgment. So I stayed a little longer at the job than I should have.
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