ConversionXL

MARCH 3, 2016

That can inform your content, SEO and PPC strategies. PPC Custom Reports. PPC Campaign Goal Performance. Here’s how your report will look… We don’t do a lot of PPC at ConversionXL, so assume that your report will be a bit more well-rounded. PPC Keywords. Daily eCommerce Traffic Report.

Analytics 48

Analytics Customer PPC Metrics 48

The Next Web

JANUARY 21, 2014

Will it be enough to cover your expenses, as well as provide you with a good net income? You could choose to run a PPC campaign online, use a client like MailChimp to fuel your email communications, conduct a letterbox drop or simply start a blog and promote your content. Be a networker, not a loner.

PPC 154

PPC Campaign .Net Social Media 154

Occam's Razor

NOVEMBER 13, 2009

I now have several full time jobs, plus this blog, plus speaking around the world, plus a family, plus… so much more. " This blog post is in three parts: The pitch. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Request for help. I am out of breath!

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JANUARY 6, 2010

They did have PPC ads, which I click on the ad for specific product they land me on generic nonsense pages. Young adults who are looking to buy net books. During Q1 make it your personal quest to identify two new micro conversions for your website (many ideas in the preceding blog post). That's sucking.) I mean count them.

Analytics 99

Analytics Web Campaign PPC 99

Software By Rob

MAY 4, 2009

So I spent time honing PPC, SEO, a new design, a new cart, finding more dropshippers…and I finally hit on the big low price guarantee revelation I wrote about in my blog. Except that four-figures in sales resulted in just a few hundred dollars in net profit after cost of goods sold. I was pleased to say the least. at 8:00 am [.]

Product 35

Product Software Review RSS Software 35

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MAY 27, 2022

Hubspot’s free ideas generator helps people come up with new blog content. Lead generation vs. account-based marketing: Fishing with a net or fishing with a spear. With lead generation , you cast your net wide to catch lots of fish. Optimonk’s PPC Cheat Sheet , for example, helps people make their ads more profitable.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

NOVEMBER 4, 2011

Marketing Experiments recommends you test your value proposition via PPC ads first, and only then test the winning versions on your landing page: Images from Marketing Experiments. increase in net signups compared to the original. MarketingExperiments blog has a ton of case studies. What about here? improvement in conversions.

Conversion 109

Conversion Framework Technical Review Sales 109

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. Blogging Experience Articles. + Hyper Focus Your Digital Marketing: Ensure A Clear Line Of Sight To Net Income!

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

MAY 8, 2014

CRC Health, the nation’s largest specialized behavioral health-care service provider, netted 220% more leads. The learning transformed their marketing department and led to many more lifts, including a 14,000% PPC ad improvement that their Google rep called, “the highest clickthrough rate the Google healthcare team had ever seen.”.

Clickthrough 100

Clickthrough Cost Tucson Customer 100

Hearpreneur

JANUARY 25, 2019

I have been involved in traditional advertising for many years – but comparatively, the cost of digital marketing (meaning SEO and PPC) seems to be getting out of control. I own a law firm in a brutally competitive urban market.

Entrepreneur 64

Entrepreneur Boston SEO PPC 64

Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2011

If you are running a blog, you can get away with less frequent technical help. Pay Per Click Advertising (PPC) We didn’t have the slightest idea about search engine optimization (SEO), so we focused on PPC to drive traffic to our website. PPC marketing can be very exciting, addictive and lethal at the same time.

Technical Review 71

Technical Review PPC Due Diligence Exit Strategy 71

ConversionXL

JUNE 2, 2022

ABM takes you from fishing with nets to fishing with a spear. That’s how account-based marketing got its name. You’re identifying the accounts you want to engage, then strategically marketing to each contact in the account.”. It means throwing resources into landing individual accounts, treating them as markets in their own right.

Customer 98

Customer Marketing Channel Acquisition 98

Occam's Razor

JUNE 6, 2007

It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. The book, like this blog, rips up that definition and provides a expanded and more realistic business focused world view. Thrilled is perhaps understating it, I am giddy like a schoolgirl. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

FEBRUARY 25, 2013

This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. This part of the blog post is to deliver the specificity that you've come to expect on Occam's Razor. and specialized PPC tools and email or other software. Analysts: Put up or shut up time!

Analytics 142

Analytics DC Revenue Web 142

Occam's Razor

AUGUST 11, 2015

If you are a regular reader of this blog, you are quite familiar with this sentiment. I suffer from the problem that tons of people scrape the content from this blog and repost it as if it were their own. I was worried that if they scrape the content from my blog, they likely scrape my GA code as well and now I have polluted data!

Analytics 60

Analytics Customer Metrics eCommerce 60

Occam's Razor

OCTOBER 14, 2014

So three valuable metrics, and two distributions ppc/organic (though I have to admit this is weakest element in SimilarWeb) and traffic sources. For this blog, Benchmarking classifies me into Internet & Telecom vertical. These were more important in the past. You have too many other more valuable alternatives today.

Analytics 133

Analytics Vertical Metrics Web 133

ConversionXL

NOVEMBER 17, 2022

The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). The amount you pay for each click on a PPC ad. Its heartbeat feature lets you measure continuous engagement across blog posts, articles, videos, and interactive content. Learn how to reduce cart abandonment. Cost per click (CPC).

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

JULY 9, 2015

A side note: your paid traffic should be highly qualified (assuming you are employing a proper PPC campaign), but can also result in a potentially high customer acquisition cost (CAC). The net result? This will determine what kind of relationship you need to build and how narrow, top to bottom, your funnel will be.

Analytics 48

Analytics Conversion Software Review Email 48

Occam's Razor

JANUARY 20, 2010

Some very effective SEO strategies like allowing users to add reviews and comments and extend the scope of the page do not work as well with b2b as it is a differ net type of engagement and experience with your customers. Why not, : ), start a blog? "When should I have started SEO and PPC campaigns for Italy Tours 2010?"

Analytics 90

Analytics Search SEO Metrics 90

maplebutter.com

JANUARY 8, 2013

It’s also a great way to get inspiration for blogging. Do that – nothing else but one product / company / focus and get to $1M in sales with atleast $15% net profit. No funding and you are trying to get exposure, you have exhausted Twitter, Facebook and a blog. I would go back to the blog – it’s the #1 ROI if done right.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

AUGUST 14, 2019

As their PPC agency, we had to justify this dip. Similarly, as Morgan Jones details in a post for Practical Ecommerce , data blending can help calculate new metrics, like net profit by SKU. By combining those sources, Jones was able to create a table with the net profit of each product: ( Image source ). More examples.

Analytics 123

Analytics Metrics eCommerce Search 123

ConversionXL

NOVEMBER 13, 2019

Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. So we created a range of services, ranging from free webinars and blog posts to consulting services costing millions. blog post, video, etc.).”

SEO 110

SEO Hiring PPC Leadership 110

Occam's Razor

JULY 1, 2008

It's a tall order, but after two years of blogging why stop now. : ). Why not just ask the people (on your site and in your store) if your web presence had a net positive impact on them? This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. And they will tell you. :) No guesses.

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

APRIL 6, 2009

Here's a real example, data for this blog: 87,861 : # of Visits in the month of March. For a single topic blog! Clearly even a one topic (Analytics) blog can have a verrrrry long tail. If you are a Paid Search Marketer (PPC) then use SbKT to identify relevant long tail keywords and their corresponding landing page.

Search 103

Search PPC Matching Analytics 103

ConversionXL

MAY 27, 2020

Guest blogging. Even if you never did it on your own, you probably know someone who wrote a piece or two for someone else’s blog. Guest blogging entails searching for industry blogs that accept guest contributions, pitching a list of topics, writing content, sending it back to the editor, and finally getting your post live.

B2B 142

B2B Social Media Email Campaign 142

ConversionXL

NOVEMBER 13, 2019

Samantha Noble of Biddable Moments used a training course: Samantha Noble, Biddable Moments: “My biggest client has come off the back of a PPC training course that I run. So we created a range of services, ranging from free webinars and blog posts to consulting services costing millions. blog post, video, etc.).”

SEO 49

SEO Hiring PPC Leadership 49

Occam's Razor

MAY 18, 2010

way of identify actionable insights is on display in pretty much every single blog post I write. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Note: To a blog updated only twice a month!) My love for segmentation as the primary (only?)

Analytics 123

Analytics Web Acquisition Metrics 123

Entrepreneurs-Journey.com by Yaro Starak

MARCH 27, 2010

With so many advertising channels on the net, you can test any idea easily and extremely fast using PPC or even posting on a blog, like I did. Use forums, blogs and any other platform where your potential audience can be found. But this is only the first part of the strategy. Without that response, there would be no book.

Audience 99

Audience Internet Restful Demand 99

ConversionXL

JULY 11, 2016

The most important measure at TransferWise is the net promoter score. Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Johnathan Dane – The PPC Thermometer – Why You Should Care About Ice Cubes & Lava. All PPC channels will work for you if you stop using brute force.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

MARCH 5, 2014

Using Hubspot’s example, let’s say you spend $1,000 in PPC, which nets you 500 visitors. Nobel talks about in this blog post on Shopify , it is not always that simple. be sure to stop by Steven’s blog & say thank you). Extra Lucrative Conversion Advice Blog' Cost of Customer Visits (CoCV).

Customer 133

Customer Churn Rate Retention Acquisition 133