Up and Running

NOVEMBER 12, 2021

Creating a financial plan enables companies to predict expenditures and create an effective plan for incoming revenue. Recording your expected revenues and expenses monthly does not count as effective budgeting. Not planning for emergency costs. Effective budgeting plays an integral role in small business success.

Technical Review 132

Technical Review Software Review Forecast Cloud 132

Up and Running

FEBRUARY 20, 2015

If you don’t understand your key financial metrics, you have no way of monitoring your business’s health—and you risk mingling assets, incurring penalties for filing taxes late, overlooking expenses, and running into difficulties paying bills and employees, just to mention a few! Each article will give you: A brief definition of the metric.

Metrics 60

Metrics Burn Rate .Net Churn Rate 60

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. Metrics are a problem.

Metrics 165

Metrics Advertising Marketing Social Media 165

VC Cafe

FEBRUARY 21, 2023

Year over year conversion trends according to Hubspot ( source ) Unlike 2021, when money was cheap and plentiful, the mantra for startups is no longer blitzscaling and growth at all costs. Some studies suggest that the best consumer subscription companies are able to retain 65% of their revenue after one year.

Retention 109

Retention Conversion Churn Rate B2C 109

ConversionXL

FEBRUARY 3, 2022

How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. Don’t cast your net too far and wide. What motivates them to solve their problems? Activation.

Retention 113

Retention Marketing Acquisition Channel 113

The Startup Magazine

JULY 21, 2021

Digital marketers promote the company’s product or service to their target audience in order to maximize revenue. With PPC, impressions cost nothing. Ideally, digital marketers can optimize PPC marketing campaigns so the conversions (sales) from the ad nets more revenue than the cost of the campaign.

Technical Review 146

Technical Review PPC SEM Marketing 146

Both Sides of the Table

DECEMBER 27, 2011

If you hire 6 sales reps in January at $120,000 / year salary then you’ve taken on an extra $60,000 per month in costs yet these sales people might not close new business for 4-6 months. ” If you’re not profitable you’re purely a cost center to them. Simplifying: Revenue -. Cost of Goods Sold (COGS) =.

Startup 418

Startup Revenue Technical Review Flash 418

Up and Running

NOVEMBER 3, 2021

Both of these are paramount to the running of a business, and while they might seem to have some overlap, they look at two distinct metrics. There are a variety of good cash flow rules to follow for any business, such as keeping an eye on specific metrics that have large impacts on cash flow. What is cash flow?

Balance Sheet 81

Balance Sheet Management .Net Metrics 81

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. It’s hard to understand how many people will you actually attract, what is it going to cost, what’s your conversion rate, how long will people stay. Those things are all really hard to just get.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Feld Thoughts

JULY 9, 2019

This was before the IPO Summer of 2019 when all conventional valuation metrics have entered the land of “suspension of disbelief” which is short-term good and long-term well-we-will-see-…-eventually. We ended up talking about using Gross Profit, instead of Revenue, to do valuation analysis. Isn’t accounting fun?

Revenue 179

Revenue Valuation .Net IPO 179

Startup Professionals Musings

JULY 3, 2020

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

David Teten

DECEMBER 16, 2015

I review a lot of board decks with a beautifully hand-crafted page with metrics for the company. Good metrics are comparable across industries; comparative ; readily understandable; and help drive decisions. Comparative means that you can compare a metric across time periods, groups of users, or competitors. Net Income (Loss).

Metrics 60

Metrics Analytics Balance Sheet .Net 60

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 4, 2016

The single most important SaaS metric is retention , because cancellations indicate lack of product/market fit, no matter the cause (price, features, severity of need, duration of need). If it cannot be fixed, it means the business is a failure even if other metrics are stellar. Once you’re scaling (i.e. Once you’re scaling (i.e.

Metrics 270

Metrics Retention Revenue Equity 270

Up and Running

OCTOBER 7, 2019

A data-driven approach can help you make accurate and timely business decisions to meet market demands and improve cost-efficiency. You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. How To Successfully Use KPIs In Your Business.

Founder 71

Founder Retention Metrics Technical Review 71

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

Startup Professionals Musings

JULY 9, 2018

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Demand 144

Demand Metrics NPV Net Present Value 144

A Smart Bear: Startups and Marketing for Geeks

AUGUST 6, 2013

This is the second article in a series on novel ideas for SaaS metrics, which started with The unprofitable SaaS business model trap. The cost to earn a dollar of MRR What does it cost a SaaS company to add $1 of new monthly recurring revenue? For example, if 2% of your monthly revenue cancels in a single month, c = 0.02.

Metrics 270

Metrics Business Model .Net Revenue 270

The Startup Magazine

JULY 21, 2021

Digital marketers promote the company’s product or service to their target audience in order to maximize revenue. With PPC, impressions cost nothing. Ideally, digital marketers can optimize PPC marketing campaigns so the conversions (sales) from the ad nets more revenue than the cost of the campaign.

Technical Review 78

Technical Review PPC SEM Marketing 78

YoungUpstarts

OCTOBER 31, 2017

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ In today’s competitive market, customer engagement (or lack thereof) could determine whether your company sinks or swims. Customer Success goes beyond Customer Service.

Customer 171

Customer Retention Software Review Metrics 171

Hearpreneur

SEPTEMBER 27, 2020

For example, are you measuring revenue growth, or profitability? That mission could be impactful, to invest in it’s team or community, become net carbon zero or promote more diversity within its staff. Business success is not overrated; as long as you are the one that defines the metric which qualifies the success.

Entrepreneur 134

Entrepreneur .Net Metrics Revenue 134

ReadWriteStart

JULY 7, 2021

The entrepreneurs can reduce their operational costs significantly – by utilizing advanced technologies like autonomous vehicles, drones, and robots for courier delivery. Particularly, monitor core metrics like average time taken for delivering a courier, daily active users, and monthly active users.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Steve Blank

FEBRUARY 26, 2020

There are two reasons to raise money: You have a killer idea that is only partially validated, that you think can get to $50M+ of revenue in 5 years with 80%+ gross margins (if margins are lower, you need a lot more revenue)and you need money to get to product-market fit, or. Not all startups need outside investment to grow.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. We had a spike in this metric in February at WP Engine when our Internet provider themselves had a datacenter-wide catastrophe which brought us down for twelve hours; of course not all spikes will have such obvious causes.

Business Model 245

Business Model Metrics Engineer Technical Review 245

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Steve Blank

MARCH 31, 2014

Companies horde cash and squeeze the most revenue and margin from the money they use. Metrics like Return on Net Assets, Return on Capital and Internal Rate of Return are the guiding stars of the board and CEO. For example they can reduce component cost, introduce a line extension or create new versions of the existing product.

Private Equity 325

Private Equity Metrics China Intellectual Property 325

Up and Running

SEPTEMBER 19, 2018

Financial Summary: Explain your business model, startup costs, revenues, and liabilities to the company. Milestones and metrics that you’ll need to hit to be viable. Milestones and metrics. For metrics , decide which numbers to check regularly to track your company’s health. Personnel plan : Costs of employees.

Business Plan 154

Business Plan Technical Review Forecast Software Review 154

YoungUpstarts

APRIL 19, 2015

Customer loyalty is just one of the analytics that I highlight in my new book (which is relevant for almost all leaders, considering the extent to which measures and metrics have crept into almost every aspect of doing business). Gauge word-of-mouth promotion with the Net Promoter Score. For best results, keep the surveys short.

Customer 100

Customer Analytics Revenue .Net 100

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 23, 2016

That last bit should sound familiar if you follow theories of Startup Laws & Metrics. The problem is “growth at all costs.” When “growth rate” becomes the only important metric for company “fitness,” other metrics are left unsolved. Whether we stop at growth metrics or whether we accept additional objectives.

Technical Review 120

Technical Review Viral Metrics Salary 120

David Teten

NOVEMBER 26, 2019

Instead of budget approvals, monitor key metrics and give managers more flexibility. Inevitably, things cost more and take longer than expected. The next most important set of metrics are sales by category; working capital (cash and other current assets, less current liabilities); EBITA; and gross margin.

Agile 60

Agile Management Forecast Silicon Valley 60

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ Cost Per View. None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. Conversion Rate obviously is a fine metric. Sentiment/Comments. Yada, yada, yada. This is great.

Conversion 127

Conversion Analytics .Net Metrics 127

ConversionXL

SEPTEMBER 1, 2020

Inside an organization there are only cost centers. Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. The key is not to get bogged down by short-term metrics at the expense of long-term growth.

Customer 132

Customer SMS Retention Acquisition 132

ConversionXL

OCTOBER 6, 2020

Throwing $300k at something that “feels right” could have huge opportunity costs. If you’re looking for how much money to invest in the mining location, net profit after one year may be a criterion. If you’d like to purchase the site, opportunity cost of investment may be the way to go. Labor requirements and costs?

.Net 69

.Net Net Present Value Cost Metrics 69

Startup Professionals Musings

OCTOBER 21, 2015

Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue. You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

Up and Running

JULY 15, 2015

50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. Some people prefer to track Gross Revenue, instead of (or along with) the lifetime value of the client. Others track Net Revenue (less Cost of Goods sold) or work off Net Income (less expenses). Cost Per Lead.

Marketing 60

Marketing Social Media Campaign Acquisition 60

Up and Running

JUNE 9, 2020

Reviewing vendor pricing, eliminating frivolous expenses, and investing in time-saving tools are typical cost-cutting efforts you’re likely revisiting on a monthly, quarterly, and annual basis. You can be reporting solid revenue on paper, but unless you have cash in hand, you’re not going to be able to pay your bills.

Forecast 114

Forecast Software Review Campaign Cash Position 114

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Marketo filed for IPO with impressive 80% year-over-year growth in 2012, with almost $60m in revenue. of revenue, force-feeding sales pipelines with an unprofitable product. I know the argument: The pay-back period on sales, marketing, and up-start costs is long, but there’s a profitable result at the end of the tunnel.

Business Model 335

Business Model .Net Revenue IPO 335