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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

This audience is immensely attractive to Brands and Marketers around the world. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Facebook has an incredible audience, 950 million strong and counting. This makes me really sad.)

Metrics 165
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Building A People-Centric Culture: From Employees To Contributors

Duct Tape Marketing

Building A People-Centric Culture: From Employees To Contributors written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer.

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Cracking The Code: SaaS business metrics: why are they different?

Cracking the Code

SaaS business metrics: why are they different? Different models require different performance metrics. developed a white paper on performance metrics for Technology service Vendors (TSV) and this post present the key elements of his reflexion adapted for SaaS companies. The MRR is a great metrics, but it can be perfected.

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

Let me start with a few addresses: 1355 Market Street. Incepted in 2012, Alignable’s platform hit the market in 2014, and since then, we’ve seen hundreds of thousands of business owners in North America join. SMBs represent 55% of jobs and 66% of all net new jobs since the 1970s. 2029 Stierlin Court. 1 Hacker Way.

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The Virus Survival Strategy For Your Startup

Steve Blank

Subtract your monthly gross burn rate from your monthly revenue to get your net burn rate. This math works in a normal market…. Unfortunately, it’s no longer a normal market. If you are selling to businesses (a B-to-B market) have your customers’ sales dropped? What are the new financial metrics? Laying off people?

Burn Rate 436
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Labels: SaaS , sales and marketing , software. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Like SaaS products themselves, we now intend for these laws to be periodically refined through major releases to reflect the changing landscape of the SaaS world. Posted by Philippe Botteri.

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How to Use Social Media for Market Research

ConversionXL

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. Not all social media market research comes from active participation. So what are the primary methods of social media market research? But it’s not for everyone.