article thumbnail

Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

You see, the current structure of the modern marketing stack leads to a large amount of data fragmentation. A Brief History of Marketing Technology Software. How their product leaders and CMOs embrace the change adjusting product/marketing strategies based on new technologies. Contact Management: The Beginning.

article thumbnail

30 Entrepreneur Explain How They Came Up With Their Business Name

Hearpreneur

However, there are many competitors in this industry providing similar services and have similar names, but I am okay as long as it serves the purpose and is being recognized in the market well enough. My wife and I co-founded our Web development and digital marketing agency atCommunications, LLC in 1999.

Naming 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Strategy Roundtable For Entrepreneurs: New Assessment Tool For Entrepreneurs

ReadWriteStart

My advice was to keep doing the SharePoint solution development and consulting work the company does today and develop the store project as a side effort until the market is ready. He is heading straight into an intensely competitive market without adequate differentiation or competitive positioning. He currently has a 1999 strategy.

Spain 115
article thumbnail

Best of Breed

thebarefootvc

These vertical solutions would focus on specific pain pain points in the enterprise, such as logistics or customer relationship management. Whereas I may have seen a dozen companies in 1999 with a point solution in a particular area, now I see multiples. Are you following, in sync, or ahead of the market? – TIMING.

article thumbnail

First Impressions Matter: Why Great Visual Design Is Essential

ConversionXL

Too often, companies in the same vertical adopt a “me-too” approach in their design aesthetic. ZMET Technique In Marketing Research from Taylan Demirkaya. There’s a balance between avoiding “innovative” design—which can put off consumers—and seeking out a unique visual style.

Design 132
article thumbnail

In Spite of Avatar, The Movie Business is Dead

Growthink Blog

billion dollar business this year to $5 billion by 2012, taking market share away from DVD retailers and intensifying the carriers' ambition to bid for the best (and first run) titles. What is the future of Pay-Per-View/Video-on-Demand (PPV and VOD)? Video-on-demand alone is estimated to grow from a $1.1 How about Internet Video? Annual U.S.

article thumbnail

Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” The first question to ask is: “Does your startup have market risk or is it dominated by technical risk?” Lean Startup /Customer Development is used to find answers to the unknowns about customers and markets.