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Marketing and Growth Lessons for Uncertain Times

ConversionXL

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. This post surveys what people have done in the past—and what marketing leaders are doing now—to make it through tough times and thrive in the post-crisis era. In 2002, McKinsey published a study of 1,000 U.S.

Marketing 121
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How much does it cost to build the world’s hottest startups?

The Next Web

Therefore, if you want to bring an MVP ( Minimum Viable Product ) to market, Werdelin approximates that you’ll need $50,000 to $250,000 , depending on the skill sets of the developers and designers you hire. It becomes increasingly difficult when you’re trying to scale your business both from engineering perspective and market penetration.

Cost 168
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Returns for brand-name VC funds

finance.fortune.cnn.com

Exclusive: Returns for brand-name VC funds By Dan Primack August 20, 2012: 12:15 PM ET. The information is based on part of a confidential year-end 2011 investment report distributed to investors in a fund-of-funds that made commitments between 1999 and 2001. In parenthesis is the cumulative distribution divided by called capital.

Naming 49
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Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

Sales & Marketing | Wednesdays. Naming a Business. SALES & MARKETING. Online Marketing. Bringing Innovation to Market. Even with the turmoil in the capital markets in the second half of 2007, it was another record year for merger and acquisition activity. Todays Small Business News | Daily. Tools & Research.

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Growing Your Audience (And Your Revenue) With A Book

Duct Tape Marketing

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. Hello and welcome to another episode of the Duct Tape Marketing Podcast. (00:50): Great episode.

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10 Mom-and-Pop Businesses That Turned Into Empires

YoungUpstarts

Ben & Jerry’s is a quirky ice cream company that’s best known for its creatively-named flavors and outspoken political advocacy. Darius Bikoff, who distributed his enhanced drinks to health food stores, independent retailers and mom-and-pop stores in the New York area. Whole Foods Market. Ben & Jerry’s.

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This Week in VC: Michael Montgomery (President, Montgomery & Co.)

Both Sides of the Table

For entrepreneurs who want to learn about how to work with investment banks, how to position yourself to be acquired and what the IPO markets look like this is the episode to watch. Shame they didn’t like his suggested name for the company: DreamWorks SKG-MM.

IPO 242