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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Click fraud first came to light in 2005, when several major cases were taken to court. That said, it’s not all hype, either, as Christian Nicolini, Senior Director of Paid Media at Ignite Visibility , notes: Most click-fraud cases manifest from third-party display placements. Google Display Network).

PPC 121
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The Top 10 Duct Tape Marketing Podcast Episodes for 2020

Duct Tape Marketing

It’s often hard to tell stories about change—audiences grow wary or defensive—but Margolis helps leaders in Silicon Valley and other hotbeds of innovation make that change feel exciting and achievable. Kara Goldin is the founder and CEO of Hint Water, a flavored water brand founded in 2005. Click here to listen to the episode.

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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Owning audiences, instead of just renting them. Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Beat Beneful.

Analytics 165
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Want To Boost Yourself On Media? Avoid These 11 Fatal Mistakes

YoungUpstarts

by Paul Blanchard, author of founder and principal consultant of Right Angles and author of “ Fast PR: Give Yourself a Huge Media Boost “ Here’s the surprise about PR: getting great media coverage is as much about knowing what not to do than it is about knowing what to do. Don’t Wait For Retirement to Write a Book.

Media 162
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Blog Content 2.0: How To Create Pillar Articles In Today’s New Media Obsessed World

Entrepreneurs-Journey.com by Yaro Starak

You might use any type of blog content format, but it only becomes a Pillar when things like the following trigger as a result of the content: It’s shared extensively via social media (Facebook Likes, Twitter Tweets, Google Pluses and so on). Other sites online reference and link to your article in their content. The Mega Top List.

Media 110
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Is It Too Late To Start A Podcast?

Duct Tape Marketing

He is a CPA and was formerly the Business Manager and Director of Live Events for Midroll Media. And he's a CPA was formerly the businessman manager and director of live events for mid role media. I actually started mine in, in 2005. So, so every niche that you could think of has got a pretty good size audience, I suspect.

CPA 92
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5 Hot Ecommerce Trends to Watch

mashable.com

Lifeproof , a line of waterproof and shock-resistant iPhone cases, aligned itself with Best Buy for this very reason, and it was able to penetrate the mainstream audience, whereas before it was simply a niche product. Latest Social Media News. Latest Media News. 12 Essential Social Media Cheat Sheets. Social Media Lists.

eCommerce 101