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When Should You Allow Exclusivity in Deals?

Both Sides of the Table

I need to give credit for the topic to PR Malloy who Tweeted me this question. PR Malloy (@diddly_do_indy) June 13, 2015. As a startup this is often the one true source of strong leverage in a negotiation to: Get a better price, get a longer-term commitment, get PR commitments and so forth. ” Here’s what I mean.

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On Bubbles … And Why We’ll Be Just Fine

Both Sides of the Table

It’s like people arguing that there’s a beautiful beach house in 2006 that represents great long-term value due to scarcity of similar property. All of that might be true, but the 2006 price might still be over-valued. That doesn’t mean it’s not a bubble. Trust me, we’re all hurt when bubbles burst.

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Taxes Are Good, Actually

YoungUpstarts

Eric Yaverbaum, CEO of Ericho Communications, is a communications, media, and public relations expert with over 35-years in the industry, having co-founded Jericho Communications and served as President from 1985 until its successful merger in 2006 with LIME Public Relations & Promotions.

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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

This was 2006 and we were now working on our second company. My favorite line about using blogging for PR I heard from Brian Solis who said, “PR doesn’t stand for press release, it stands for public relations.&# When you think about your blog, think about which members of the public you most need relations with.

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29 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

It was late 2006 and I was serving old media as a national editor at an entertainment industry trade publication, plus freelancing for an alt-weekly and writing a book. PR and Prose. Thanks to Lauren Gilmore, PR and Prose ! #9- I could do what I was doing online with my own publication, so I started Greer’s OC in July 2006.

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Cracking The Code: BlablaCar - Travel Revolution

Cracking the Code

It is interesting to note that this model has been invented in Europe (Blablacar started in 2006) and while there have been some similar and more recent initiatives in the US (e.g., Impact of the recession on SaaS Sales&Marketing pr. ► 2006. (7). New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. Laughing Out (c)Loud.

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The New New New Rules of Marketing and PR

Duct Tape Marketing

The New New New Rules of Marketing and PR This content from: Duct Tape Marketing. My good friend David Meerman Scott stopped by the Duct Tape Marketing Podcast recently to talk about the release of the 3rd Edition of his mega best selling book The New Rules of Marketing and PR.

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