View from Seed

APRIL 30, 2019

2019 is off to an exciting start for IPOs of VC-backed startups. Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. All three have different business models… SaaS, media/ad, and consumer transactional. That not only bodes well for strong companies seeking to go public, regardless of whether they’re B2B or B2C.

IPO 181

IPO B2B B2C Institutional Investors 181

ConversionXL

MARCH 6, 2019

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. Facebook, Twitter, and Snapchat have thus far dominated the market in video ad spend on social media. But LinkedIn owns the lucrative B2B audience. digital ad spend went to video.

Video 129

Video B2B Technical Review Campaign 129

Startup Professionals Musings

SEPTEMBER 3, 2013

Entrepreneurs need to look more broadly into the business-to-business (B2B) space for more lucrative opportunities. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, still waiting to be found: Find strategic partnerships.

B2B 210

B2B Angel Investor Forecast Global 210

Agile VC

APRIL 30, 2019

2019 is off to an exciting start for IPOs of VC-backed startups. Zoom is a B2B company Pinterest and Lyft are obviously B2C companies. All three have different business models… SaaS, media/ad, and consumer transactional. That not only bodes well for strong companies seeking to go public, regardless of whether they’re B2B or B2C.

IPO 100

IPO B2B B2C Institutional Investors 100

Startup Professionals Musings

AUGUST 2, 2012

But entrepreneurs need to look more broadly into the B2B space for more lucrative opportunities. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Marty Zwilling.

B2B 206

B2B Angel Investor Mobile Forecast 206

Brandanew

MAY 14, 2015

As an ongoing series called the Social Expert Speak , today we present insights from @KenHerron , an exemplary social marketer and a leading expert on content and social media. Ken believes that small businesses and startups can have an extreme competitive advantage in content marketing. What should their content focus be?

Social Media 100

Social Media Marketing Technical Review Distribution 100

View from Seed

MARCH 3, 2015

Ellie Mirman was the first marketer hired by the CMO of HubSpot, the Boston-based marketing software startup that IPOed in 2014. Below, she shares lessons learned from the earliest days of marketing the company and how this has translated to her second startup role as VP of Marketing at Toast. NVV: How did you adjust?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Hearpreneur

MAY 18, 2022

After living and traveling around Thailand in 2014 and with other travelers I was desperate to learn Thai. I was a co-founder of a startup rather early in my career and my first startup was acquired by Microsoft. 12- To promote democratic norms using social media. Social media isn't really social.

Entrepreneur 139

Entrepreneur Technical Review Software Review Jordan 139

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Meanwhile in the US, B2C startups raised $100 billion in 2022, 40% of the total funding.

B2C 148

B2C Generative AI Artificial Inteligence 148

crowdSPRING Blog

NOVEMBER 14, 2013

Content continues to dominate media headlines and marketing programs at many startups and small businesses. There’s very useful insight, especially for B2B (business-to-business) marketers in a recently published 2014 Content Marketing Institute/MarketingProfs B2B Content Marketing Benchmarks Study.

B2B 100

B2B Marketing Social Media Social Network 100

ConversionXL

FEBRUARY 27, 2019

Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. startups want to launch their products without at least trying to language-market fit. Andrew Macarthy wrote about social media use during the Mahabis launch. The SaaS test balloons helped gauge the potential traction on social media and other channels.

Product 110

Product Campaign Acquisition Social Media 110

Austin Startup

APRIL 17, 2017

Check out which Capital Factory startups are looking for you to join their team! Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Talk To A Lawyer Now SkimKing, Inc. The Clubhouse is Now On-Demand | Partake.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Startup Professionals Musings

JANUARY 31, 2011

These days, I’m hearing more and more about Location-Based Services (LBS) as the next big opportunity for startups. As outlined by Adam Holden-Bache recently on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships.

B2B 227

B2B Startup Angel Investor Forecast 227

BeyondVC

FEBRUARY 12, 2014

As we look into 2014, we thought it was important to reflect on our activities in 2013 and refocus and refine our thinking and messaging as a firm. Our founding team has led first rounds in market leading enterprises such as LivePerson (LPSN), GoToMeeting (sold to Citrix), Greenplum (sold to EMC), and 24/7 Media (TFSM).

Seed Stage 110

Seed Stage Agile Viral API 110

ConversionXL

FEBRUARY 3, 2022

Startups need to survive and thrive on a shoestring budget, which is why it’s based on rapid experimentation. 500 Startups founder and entrepreneur Dave McClure created this model as a way for growth hackers to optimize the speed of their sales and marketing efforts in generating results. Growth marketing was born out of necessity.

Retention 113

Retention Marketing Acquisition Channel 113

conversionxl.com

FEBRUARY 4, 2014

Join my private newsletter and get the Complete Guide to A/B testing: Jan 31, 2014. note: If you’re a startup, you’ll want to use customer development questions for your page to resonate with future traffic). One great place to find great explainer video producers is Startup-Videos.com (just in case you were interested).

Analytics 98

Analytics Software Review Conversion Video 98

Duct Tape Marketing

MAY 25, 2022

He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). Listen to the female startup club, wherever you get your podcasts. This is John Jan and my guest today's Paul Roetzer. So it's just tasks.

Artificial Inteligence 87

Artificial Inteligence Marketing Cofounder SMS 87

Brandanew

JUNE 5, 2015

Usually, we’ve not covered Startup case studies on the blog so far. But the increasing number of questions we get by other Startups, prompted this one. I was thrilled with the progress- there are products and Startups that create success in publishing (still) lifted my spirits up plenty.

Social Media 100

Social Media Startup B2B Channel 100

Brandanew

JULY 27, 2015

B2B marketers are employing 12-14 formats of content on an average. The top 3 most requested content formats by B2B buyers include: whitepapers (78%), case studies (73%) and webinars (67%). 95% B2B businesses preferred using shorted content formats for engaging their audience. source ) ( tweet it ). source ) ( tweet it ).

B2B 100

B2B Marketing Social Media Video 100

Brandanew

JULY 1, 2015

As an authentic brand and a Startup ourselves, our aim has been to create a storyboard for ourselves too, to be discovered by our clients. We focused on a segment of users and buyer profiles that understood the importance of “earned media” and brand design thinking. We’ve been urging you to use storytelling for your brands.

Framework 100

Framework B2B Social Media Email 100

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. Are they doing anything on social media. I can send you that 2014 report and you can see it. Louis Gudema: Yeah, absolutely.

Marketing 55

Marketing Social Media Analytics Software 55

Duct Tape Marketing

NOVEMBER 3, 2017

B2B researchers do 12 searches on average prior to choosing a specific platform to work with. Google , 2014). If you own a startup that is just entering the market, there may be not many people searching for your company yet. Monitor Social Media to Develop More Content. HubSpot , 2016). source ). About the Author.

Social Media 40

Social Media Search Naming Widget 40