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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

For YouTube pre-roll ads, Google recommends segmenting video ad campaigns into three phases: Tease. A successful campaign needs to break video messaging into chunks that can capture busy top-of-funnel scrollers (short videos) and more engaged middle- and bottom-of-funnel viewers (longer videos). A 6-second video to “seed the idea.”

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6 Useful Tips To Maximize Your eCommerce Sales During Christmas

Brandanew

ECommerce sales during Christmas tend to see a big surge as customers prefer the quietness of at home shopping compared to the hassles of finding parking and a store full of people. To make sure you aren’t losing out on valuable sales, advanced planning and a good strategy is vital. You’ve got this! Start here.

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5 Most Successful Products Ever and What Small Businesses Can Learn From Them

crowdSPRING Blog

The Rubik’s Cube is a combination of simplicity (just match the colors) and complexity (42 quintillion possible permutations). Lipitor, an LDL (bad) cholesterol-lowering statin drug with sales in excess of $141 billion , is one of the best-selling products of all time. ” And they just have to try it. And try again.

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What Does the Future Hold for Conversion Optimization?

ConversionXL

More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Using the knowledge gained from this type of CRO process can optimize your sales teams, retention teams and even your shipping methods. Conversion is expanding beyond just the core user experience.

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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

According to Hanapin Marketing’s 2015/2016 State of Paid Search Report , most people feel pretty good about their PPC campaigns… Image Source. local search queries in 2016… Image Source. When this happens, the PPC campaign doesn’t get the credit because there’s simply no way to track it.

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Entrepreneurs Bring Propriety Software to Influencer Marketing

Hearpreneur

This combination allows us to streamline our process and execute influencer marketing campaigns at scale. May 2016 – #paid signs deal with PepsiCo to launch Mountain Dew Kickstart. July 2016 – #paid pivots to hybrid solution. December 2016 – #paid has a 7-figure, 2nd full year in business.

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Semiotics in Marketing: What It Means for Your Brand and Messaging

ConversionXL

A semiotic analysis can be part of a checklist when developing a new ad campaign or publishing a core content asset. Niantic changed the gaming culture in 2016 when Pokemon Go went live and encouraged gamers to interact in the real world rather than online. You can run the analysis yourself or with your marketing team. Image Source ).

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