ConversionXL

OCTOBER 12, 2015

Well, it’s retention. (No, Consider that 40% of an ecommerce store’s revenue is created by 8% of its customers and that 82% of companies agree that retention is cheaper than acquisition. If retention (a long-term relationship) is your focus, your funnel can be optimized to encourage people to convert again and again.

Retention 48

Retention Conversion Acquisition Social Media 48

YoungUpstarts

JANUARY 7, 2018

Post to a social media network. Big companies can absorb more loss when it comes to advertising; but not small businesses. Predictive analytics help determine the most effective markets for adspend, suggesting areas where the product is being well-received and those where the cost of customer acquisition is unreasonably high.

Artificial Inteligence 164

Artificial Inteligence Analytics SCRUM Cofounder 164

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Startup Professionals Musings

MARCH 25, 2023

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. The purest form of capitalism has always meant charging a fair price and making a fair profit.

Valuation 235

Valuation Revenue Viral Retention 235

Startup Professionals Musings

JUNE 21, 2020

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. The purest form of capitalism has always meant charging a fair price and making a fair profit.

Revenue 434

Revenue Valuation Viral Retention 434

YoungUpstarts

AUGUST 14, 2013

Can you make money on social media? Drawing heavily from Robert Cialdini’s seminal work on influence , the book infuses insights from behavioural psychology with the emerging phenomenon of social shopping. To do so, the authors propose “20 secrets for turning social media into social sales”, namely: 1.

Technical Review 145

Technical Review Social Media Curation Mobile 145

Transformify

AUGUST 1, 2022

Cutting talent acquisition costs, the time to fill a role and increasing the retention rate have a positive effect on both the quality of products or services and profit margins. Acquisitions, mergers, and the opening of new offices are good opportunities for capitalizing and moving forward toward international expansion.

Global 52

Global Merger Technical Review Singapore 52

YoungUpstarts

DECEMBER 5, 2013

Social media is high on the radar for CRM and loyalty specialists. There is a strong sense that CRM and social media could go together very well. The most common approach is to give bonus points for social sharing. Very few of us had friends on social media. The “Horseless Carriage Syndrome”.

Programming 150

Programming Turkey Social Media Redemption 150

Up and Running

JULY 10, 2019

Doing the right kind of advertising and marketing. Why referrals and retention are the keys to long term growth. For any fitness business, be it big box or boutique, the best way to succeed in the long term is through referrals and retention. Having an effective retention strategy makes sense financially as well.

Retention 70

Retention Social Media Software Review Acquisition 70

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Almost overnight, a huge new industry was created around mobile.

Mobile 190

Mobile Social Media Distribution PR 190

Duct Tape Marketing

AUGUST 4, 2022

How To Connect, Converse, And Convert Through Social Media Listening written by John Jantsch read more at Duct Tape Marketing. Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care.

Social Media 86

Social Media Conversion Media Artificial Inteligence 86

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Though, increasingly, you can target with great granularity (especially on social) and set up custom audiences to create a holistic full-funnel paid strategy. Image Source.

Channel 118

Channel Marketing Viral SEO 118

Startup Professionals Musings

NOVEMBER 17, 2021

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

Analytics 248

Analytics Retention Social Media Startup 248

Up and Running

APRIL 17, 2018

Typically, the customer journey includes the following stages : Awareness: the customer becomes aware of your brand or product through social media, advertising, or word-of-mouth. Retention: the customer is satisfied with your product and or your brand and continues to patronize your business. That’s great!

SEO 80

SEO eCommerce Analytics Software Review 80

SVPG

APRIL 28, 2012

Product communications/PR/social media (what can we say that will make others do the talking about us?). Marketing communications and campaigns – advertising, email, interactive, search-engine, events etc. Product positioning (what is it, why is it different, and why should the world care?).

Product 108

Product Technical Review Marketing Affiliate 108

Startup Professionals Musings

AUGUST 10, 2014

Its only been in the last 10 years that social-media companies, such as Facebook and Twitter, have achieved market valuations in billions of dollars, while clearly sacrificing revenue to gain users. The concept of free goods and services to get you hooked, financed by deep pockets or advertising, seems marginally ethical to many.

Revenue 246

Revenue Entrepreneur Valuation Viral 246

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. a live stream with an influencer on social media). At the acquisition stage, channels might include SEO, paid advertising, content marketing, etc.

Framework 102

Framework Marketing Acquisition Retention 102

Startup Professionals Musings

JUNE 26, 2016

It’s only been in the last ten years that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars, while clearly sacrificing revenue to gain users. The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many.

Revenue 145

Revenue Valuation Startup Viral 145

Duct Tape Marketing

OCTOBER 17, 2018

Are they doing search engine advertising? Are they doing anything on social media. And then the third thing about the customer is to focus more on customer retention and growth and not so much on new customer acquisition. You can tell without ever talking to someone, do they have a marketing automation program?

Marketing 55

Marketing Social Media Analytics Software 55

Venture Chronicles

DECEMBER 6, 2010

Social Media Monitoring evolved out of the explosion of non-traditional media channels developed in the last decade combined with the increased velocity of information flow as a consequence of viral information sharing. In its most pure form social media monitoring is both listening and responding to social channels.

Social Media 60

Social Media Media Viral Channel 60

ConversionXL

SEPTEMBER 15, 2020

This contractless model means giffgaff has to work “bloody hard” on retention, according to Sophie Wheater , giffgaff’s current CMO. When rival network 3 claimed that “no other network gives you more for £10,” community members launched (and had upheld) a complaint against 3 with the Advertising Standards Authority. Image source ).

Customer 85

Customer Community Revenue Software Review 85

ConversionXL

MAY 3, 2017

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. A year earlier, they had almost half that, with 3 million advertisers. First-Time Buyers.

San Jose 133

San Jose Customer Database Campaign 133

ConversionXL

DECEMBER 2, 2020

But there are so many ways a person can become aware about a product—they may see a paid advertisement; Google a question and land on a blog post; or come across somebody’s mention in social media. The Retention stage. Retention shows how many people continue using our product regularly and remain as users.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

Startup Professionals Musings

FEBRUARY 6, 2019

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

Analytics 177

Analytics Retention Social Media Campaign 177

Up and Running

NOVEMBER 12, 2014

Beware—detailing plans to engage in mergers or acquisitions with unspecified companies disqualifies your business from offering or selling crowdfunding securities. Most of your network’s retention and growth presumably will come through your interactions and networking on social media platforms, such as Facebook, Google Hangout, and Twitter.

Equity 125

Equity SEC Technical Review Security 125

ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. For 90% of companies , the top goal for ABM is new business generation— new clients, new contracts, new logo acquisition, etc. For example, if one new acquisition is worth $10K, a pilot win could be 20 new acquisitions for $200K.

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

AUGUST 10, 2022

And typically it's because they've not attached any value to participating in social media. Social media in a lot of cases feels like a way, particularly when you use it the way you see so many people using it, repeat business is not coming your way. John Jantsch (09:16): Advertising seems both complex and expensive.

Customer 75

Customer Marketing Social Media Engineer 75

Startup Professionals Musings

DECEMBER 1, 2014

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Duct Tape Marketing

JANUARY 3, 2023

And typically it's because they've not attached any value to participating in social media. Social media in a lot of cases, feels like a waste, particularly when you use it the way you see so many people using it. You're starting to think about online advertising, but not really sure what to do.

Customer 84

Customer Marketing Engineer Advertising 84

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. What about social media support?

Email 136

Email Customer Marketing Software Review 136

Startup Professionals Musings

MARCH 12, 2013

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

Analytics 246

Analytics Retention Startup Social Media 246

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? This number can grow, but if all your new MAUs are free users, you’re not achieving your conversion and paid customer acquisition goals. Customer acquisition cost (CAC).

Metrics 120

Metrics Acquisition Revenue .Net 120

Duct Tape Marketing

JULY 26, 2023

08:29): I could go on and on social media, email marketing, paid advertising. We'll go beyond sales to retention referral. I mean, uh, there again, a lot of people are writing blog posts and writing content, but is there any thought about how that content could perform for you? (08:29): You know, where are you today?

Marketing 55

Marketing Artificial Inteligence Retention Audio 55

ConversionXL

FEBRUARY 3, 2022

Pay-per-click advertising. Stay close to your audience on social media. There are two ways to break down the barrier between customer and company on social media. When a user reaches out to you on social media, the majority expect a same-day response. Score the UVPs (and go with the best ones).

Product 102

Product Marketing Social Media Channel 102

Startup Professionals Musings

JANUARY 17, 2022

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price.

Startup 361

Startup Social Media India Acquisition 361

Startup Professionals Musings

FEBRUARY 18, 2016

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

Analytics 120

Analytics Retention Social Media Campaign 120

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141