ConversionXL

OCTOBER 12, 2015

Well, it’s retention. (No, Consider that 40% of an ecommerce store’s revenue is created by 8% of its customers and that 82% of companies agree that retention is cheaper than acquisition. If retention (a long-term relationship) is your focus, your funnel can be optimized to encourage people to convert again and again.

Retention 48

Retention Conversion Acquisition Social Media 48

Startup Professionals Musings

DECEMBER 17, 2013

Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other costs of sales. Customer loyalty and retention. There are three common methods for measuring customer loyalty and retention: 1) customer surveys, 2) direct feedback at point of purchase, and 3) purchase analysis.

Metrics 252

Metrics Technical Review Retention Acquisition 252

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. Acquisition. The core use cases. Image source ).

Analytics 119

Analytics Technical Review Acquisition Retention 119

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Hearpreneur

DECEMBER 14, 2022

4- Better customer (and employee) retention. In 2023 I’ll be focusing on improving retention with our existing audience to maximize value on both ends of the relationship. In 2023 I’ll be focusing on improving retention with our existing audience to maximize value on both ends of the relationship. Photo Credit: Brian Dechesare.

Entrepreneur 112

Entrepreneur Retention SEO Employee 112

YoungUpstarts

AUGUST 13, 2019

This often means mergers and acquisitions, incremental innovation, marketing, and global expansion – which, over the long-term, only widen the gulf between the company and its customers. Indeed I advised against loyalty and customer retention programs, but encourage existing customers to buy more.

Technical Review 145

Technical Review Technology Customer Qatar 145

ConversionXL

SEPTEMBER 9, 2021

In the past, it was possible to achieve these goals through promotion and advertising. Because of this, it spans two objectives: Turning customers into advocates Improving customer retention. Improve retention Improve consumer perception Sentiment, testimonials, reviews, customer support and service response time, etc.

Social Media 142

Social Media Media Developer Marketing 142

YoungUpstarts

JANUARY 7, 2018

Big companies can absorb more loss when it comes to advertising; but not small businesses. Predictive analytics help determine the most effective markets for adspend, suggesting areas where the product is being well-received and those where the cost of customer acquisition is unreasonably high.

Artificial Inteligence 164

Artificial Inteligence Analytics SCRUM Cofounder 164

ConversionXL

NOVEMBER 23, 2022

Advertising can be seen as an insurance. Product should be your main channel for customer acquisition, retention and expansion. Marketing : get a larger share of voice. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.

B2B 94

B2B Marketing Curation PPC 94

Startup Professionals Musings

MARCH 25, 2023

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. Long-term stability requires revenue growth and profit.

Valuation 235

Valuation Revenue Viral Retention 235

Up and Running

NOVEMBER 6, 2020

There are common components in every business plan, but a SaaS (or subscription) business plan should have a special focus on customer acquisition (ie. Customer acquisition plan. Retention plan. Customer acquisition strategy. When we talk about customer acquisition, we’re talking about marketing and sales.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

Startup Professionals Musings

APRIL 11, 2022

Many businesses these days serve both paying and non-paying customers, such as Google and Facebook, who count on millions of non-paying users to attract advertisers, who really pay the bill. Valid customer segments must be quantified for every opportunity. Value propositions. Key activities.

Business Model 334

Business Model Intellectual Property Angel Investor Channel 334

Up and Running

OCTOBER 7, 2019

Net Promoter Score (NPS): measures customer loyalty and satisfaction, which is essential for customer retention and referral marketing. Cost per conversion or acquisition: represents the total cost paid for an advertisement in relation to its effectiveness in generating a conversion. . Employee KPIs.

Founder 71

Founder Retention Metrics Technical Review 71

Startup Professionals Musings

JUNE 21, 2020

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. Long-term stability requires revenue growth and profit.

Revenue 434

Revenue Valuation Viral Retention 434

Women Entrepreneurs Can

JUNE 17, 2021

In a nutshell, customer retention is the key to any business that wants to keep its costs low and sales high. One of achieving this goal is customer retention. With effective customer retention methods, your business can earn more customers and find ways to keep your existing customers happy and satisfied.

Retention 52

Retention Customer Acquisition Vesting 52

Transformify

AUGUST 1, 2022

Cutting talent acquisition costs, the time to fill a role and increasing the retention rate have a positive effect on both the quality of products or services and profit margins. Acquisitions, mergers, and the opening of new offices are good opportunities for capitalizing and moving forward toward international expansion.

Global 52

Global Merger Technical Review Singapore 52

Up and Running

JULY 10, 2019

Doing the right kind of advertising and marketing. Why referrals and retention are the keys to long term growth. For any fitness business, be it big box or boutique, the best way to succeed in the long term is through referrals and retention. Having an effective retention strategy makes sense financially as well.

Retention 70

Retention Social Media Software Review Acquisition 70

ConversionXL

APRIL 4, 2017

Paid Acquisition. You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. Here are some resources to learn more about paid acquisition: Customer Acquisition Master Course (includes SEO). When Does Paid Acquisition Work for SaaS Startups?

Channel 118

Channel Marketing Viral SEO 118

Growthink Blog

DECEMBER 27, 2017

Explain exactly which marketing/advertising strategies will be used and why. Detail your customer retention plan. Depending on the type of business, these may include sales of products/services, referral revenues, advertising sales, licensing/royalty fees, and/or data sales. The most common exits are IPOs or acquisitions.

Venture Capital 129

Venture Capital Business Plan Technical Review Private Placement 129

ReadWriteStart

MARCH 3, 2021

You’ll build momentum with marketing, advertising, sales, and other strategies optimized for quick, self-sustaining growth. Coca-Cola has an astounding amount of flexibility to work with when advertising. The Prioritization of Customer Retention. Boost Customer Retention. Limited brand equity.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

ReadWriteStart

JULY 12, 2023

Companies in the IT management industry need customer acquisition and retention strategies that work to set them apart from the competition. This calls for cutting-edge creations, first-rate support, and savvy advertising. Q: How important is customer acquisition for IT management firms?

United States 121

United States Management Mexico Artificial Inteligence 121

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?)

San Francisco 167

San Francisco CPA SEM CTO Hire 167

YoungUpstarts

AUGUST 14, 2013

Deliver ZMOTs : Develop a way to generate a “Zero Moment Of Truth” (ala Google), that is a shared word-of-mouth experience which reinforces one’s advertising and PR efforts; 14. Flip the Funnel : Harness your happy customers to be a volunteer sales force, deploying them as your customer acquisition team.

Technical Review 145

Technical Review Social Media Curation Mobile 145

Startup Professionals Musings

JULY 13, 2019

Many businesses these days serve both paying and non-paying customers, such as Google and Facebook, who count on millions of non-paying users to attract advertisers, who really pay the bill. Valid customer segments must be quantified for every opportunity. Value propositions. Key activities.

Intellectual Property 250

Intellectual Property Business Model Angel Investor Channel 250

ConversionXL

JULY 28, 2021

Life cycle reports follow the traditional conversion funnel: Acquisition Engagement Monetization Retention. For example, you can use acquisition reports to see which channels are driving new customers. These reports will quickly let you see how users enter your conversion funnel and how they behave once they do. .

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

ConversionXL

FEBRUARY 3, 2022

They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. This is a broad goal, so you’ll need to uncover experiments that improve any metric influencing purchasing behavior and retention. a live stream with an influencer on social media).

Framework 102

Framework Marketing Acquisition Retention 102

Startup Professionals Musings

NOVEMBER 14, 2012

Sales data needs to be correlated to advertising campaigns, price changes, seasonal forces, competitive actions, and other cost of sales. Customer loyalty and retention. There are three common methods for measuring customer loyalty and retention: 1) customer surveys, 2) direct feedback at point of purchase, and 3) purchase analysis.

Metrics 266

Metrics Retention Acquisition Salary 266

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” They got a bigger office space so their employees would feel comfortable and they could improve employee retention. Let’s look at years 3-5 of the two companies.

Startup 418

Startup Revenue Technical Review Flash 418

YoungUpstarts

DECEMBER 5, 2013

Add in sponsorships with payment brands (kind of like the co-branded credit card business model) to eliminate remaining costs and fund additional word of mouth advertising. Local businesses in Singapore report up to 5x increase in repeat business , up to 7x increase in fan acquisition rates and 10x increase in word of mouth.

Programming 150

Programming Turkey Social Media Redemption 150

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Almost overnight, a huge new industry was created around mobile.

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). These behaviors can be useful in investigating how different behaviors impact retention and churn, funnel conversion rates, and revenue. Image Source.

Mobile 48

Mobile Technical Review Software Review Metrics 48

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Even with a great retention rate (e.g. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention. But for the few who do, they can maintain growth rates of X%/yr where X is much larger than cancellation, and do so with very little acquisition costs. ” It’s worse.

Business Model 335

Business Model .Net Revenue IPO 335

Up and Running

APRIL 17, 2018

Typically, the customer journey includes the following stages : Awareness: the customer becomes aware of your brand or product through social media, advertising, or word-of-mouth. Retention: the customer is satisfied with your product and or your brand and continues to patronize your business. Ask them to review your products.

SEO 80

SEO eCommerce Analytics Software Review 80

Startup Professionals Musings

NOVEMBER 17, 2021

Predictive advertisement targeting. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts.

Analytics 248

Analytics Retention Social Media Startup 248

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. His book titled From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth.

Community 54

Community Kuwait Cofounder Bootstrapping 54

SVPG

APRIL 28, 2012

Marketing communications and campaigns – advertising, email, interactive, search-engine, events etc. In consumer companies, product marketers focus on enabling activities driving acquisition, activation, retention, and referral. Product positioning (what is it, why is it different, and why should the world care?).

Product 108

Product Technical Review Marketing Affiliate 108

Women Entrepreneurs Can

NOVEMBER 9, 2020

Additionally, as a small business fighting for custom and recognition next to larger brands with far deeper pockets for advertising, your reputation is crucial. The Cost of Retention vs Acquisition. It can quite literally make or break the fortunes of your business. Increasing Your Profitability.

Retention 52

Retention Reputation Differentiation Advertising 52