David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. So by segmenting your data, you can learn things you couldn’t from the aggregate data. How does retention differ among different acquisition channels?

Conversion 48

Conversion Retention Acquisition Metrics 48

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. You can’t track everything.

Metrics 137

Metrics Campaign Email Marketing 137

Occam's Razor

MAY 2, 2017

#tearsofpain One way of removing silos and focusing on the entire business is to leverage Acquisition, Behavior and Outcome metrics. A small change I’ll make in this post is that when I recommend the metrics, I’ll follow the Outcomes | Behavior | Acquisition structure throughout this post. Hence that’s the macro-outcome.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. do visitors value more?

Customer 122

Customer Analytics Metrics SEO 122

Both Sides of the Table

FEBRUARY 21, 2010

We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. Early evidence is good. Enter RingRevenue.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

MARCH 13, 2013

Analytics should guide your decisions – they should be actionable. They are often much harder to track than just switching on Google Analytics. One of the challenges in tracking actionable metrics is as put by Eric Ries, “ Most analytics packages are configured by default to provide mostly reports on vanity metrics ”.

Metrics 111

Metrics Analytics Aggregator Revenue 111

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

FEBRUARY 18, 2020

For companies that build their analytics on Google products, purchasing Google Analytics 360 is a symbol of maturity. . As a business grows, it inevitably runs up against limitations of analytics tools. It’s one of many potential business needs that could affect your decision to upgrade to a Google Analytics 360 license.

Analytics 90

Analytics SQL Metrics Campaign 90

ConversionXL

AUGUST 19, 2020

If your cost per acquisition from PPC is well inside your target range, why wouldn’t you invest more if there’s room to grow? We’ve had clients report SEO metrics from Adobe Analytics, while PPC metrics came from Google Analytics (because of its native integration with Google Ads).

PPC 69

PPC SEO Channel Analytics 69

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" Sounds like fun? Not too shabby, right?

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

JUNE 21, 2015

Never start a marketing campaign without a dedicated landing page. Use minimal viable (low-cost) campaigns to test assumptions. Cost of customer acquisition = cost of visitor acquisition * conversion rate, if it is profitable: Increase the volume for the same traffic. Valentine’s Day campaign). Data is not easy.

Email 48

Email SEO Campaign Agile 48

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

SEPTEMBER 30, 2008

One of these days my hope is that Web Analytics vendors will A] Make it easier for us to add the annotations and/or B] Mine other sources and automatically add context / tribal knowledge as Google Trends does today. In aggregate trends can hide insights and hence "dirty" the data. Or performance of email campaigns.

Analytics 68

Analytics Metrics Search Florida 68

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Analytics 124

Analytics Channel Metrics Web 124

ConversionXL

SEPTEMBER 10, 2019

I use a more restrictive definition: A growth team is a product tech team that’s focused on acquisition instead of core product features. I joined as employee 14 and spent a few years at this analytics startup, which was founded by Hiten Shah and Neil Patel. We were optimizing revenue from these campaigns by testing different versions.

Conversion 133

Conversion Technical Review Channel Engineer 133

Occam's Razor

APRIL 19, 2010

" "What is a dimension in analytics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. experiment with p type of campaigns. " "What is segmentation?" " And many more.

Analytics 138

Analytics Metrics Web Framework 138

ConversionXL

AUGUST 21, 2014

Here are funnel analytics for the Bingo Card Creator new user experience: image source. Using an aggregated set of over 15 billion actions analyzed by Mixpanel each month during August, September, and October 2013, they were able to establish new, industry specific benchmarks for retention. The Research. Actionable Advice.

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Acquisition. Of course Yahoo! All visits.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

MAY 19, 2014

The examples cover elements we optimize for in our acquisition ( what are we doing to attract traffic ), behavior ( what happens once they land on our website ) and outcomes ( did we end up making money, were the customers satisfied ) strategies. None of the digital analytics tools make it easy to measure true profitability.

Metrics 159

Metrics Analytics SEC Acquisition 159

abovethecrowd.com

OCTOBER 1, 2013

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. Nearly every Internet company on the planet has invested in some form of the first activity, customer acquisition. Customer acquisition efforts are pervasive in our industry.

Metrics 93

Metrics Conversion Internet Acquisition 93

Occam's Razor

JULY 15, 2014

Just imagine how useful it would be in a non-analytical environment like a museum. And I don't want you to think that the problem is that the above is a dashboard in a digital analytics tool and has just two graphs. Here's another example: Those of you who've read Web Analytics 2.0 They are data pukes.

Analytics 159

Analytics Metrics Web Ohio 159

ConversionXL

APRIL 1, 2020

It’s your best indicator of churn (the live-and-die metric for subscription stores), your best projector of profit, and perhaps your best aide in decision making when it comes to marketing and sales campaigns. Until this point, everything is trackable through your Google Analytics setup (assuming you’ve set up cross-domain tracking ).

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

ConversionXL

MARCH 26, 2014

While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. 1: Advanced Segments Based On Buyer Personas. 1: Advanced Segments Based On Buyer Personas.

Analytics 131

Analytics Conversion Metrics Europe 131

ConversionXL

FEBRUARY 11, 2020

Check aggregator sites that feature tweets. You can use sites like Udemy to host it, or, if you need more control over your audience and outreach methods, you can use Kajabi , which requires no technical skills and offers an array of marketing and engagement features, including a landing page builder, drip campaigns , email automation , etc.

Conversion 68

Conversion Social Media Search Campaign 68

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Impressions?

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

AUGUST 23, 2020

If call leads are important to your business, you’d be wise to rethink mobile analytics all-together, as understanding a person’s behavior when they have their phone in their hand is a hell of a lot more complex than when they’re tethered to a desk somewhere. Pillar 3: Optimize for call quality.

Mobile 112

Mobile Analytics Web Conversion 112

Occam's Razor

SEPTEMBER 16, 2008

The term KPI is one that I hear far more than any other in this nascent field we call Web Analytics. They are terrible because it is really hard to go to your Senior Management (people who are funding your salaries and budgets and campaigns) and start by telling them you acquired traffic. Key Performance Indicators! " and.

Metrics 123

Metrics Web Non-Compete Analytics 123

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. Share your thoughts in the comments below.

SEO 159

SEO Analytics Social Media Metrics 159

ConversionXL

JANUARY 14, 2016

Stage 2: Optimize Your User Acquisition Campaigns. Now that you’ve singled out the segments that matter most to your business, you can use mobile measurement companies ( here are the ones vetted by Facebook) to pinpoint the exact marketing channels, networks, campaigns and even creative variations that delivered those users.

Mobile 48

Mobile Conversion Retention Campaign 48