ConversionXL

JANUARY 24, 2017

Everyone has railed against these practices ( including us , many times), but it still seems that much of the industry is focused on short term metrics and surface level changes. Using the knowledge gained from this type of CRO process can optimize your sales teams, retention teams and even your shipping methods.

Conversion 48

Conversion Technical Review Artificial Inteligence Analytics 48

ConversionXL

APRIL 13, 2017

Anyone who figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. There’s lot of overlap, but what it comes down to is metrics and goals. Essentially, they’re the team lead and are responsible for the KPIs and metrics defined by the company.

Analytics 99

Analytics Engineer SEO Channel 99

Transformify

JANUARY 31, 2024

So, get ready to ditch the outdated and embrace the future of talent acquisition. Predictive Analytics: AI is able to forecast future events, including candidate behaviour, performance, retention, and turnover, by using data and algorithms. Pros: Supports hiring and retention of hourly workers.

Artificial Inteligence 52

Artificial Inteligence Technical Review Retention Matching 52

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

View from Seed

AUGUST 30, 2016

Acquisitions are happening more and more, while companies like PillPack, Actifio, CarGurus, OnShape, Acquia, Applause, and others continue to march forward. “Users” is interesting, but the engagement metrics and value of users is where real success comes into play. Matching Algorithms.

Social Media 185

Social Media B2B North America Media 185

VC Cafe

MARCH 15, 2016

At the end of the post, we’ll have a look at sales within the broader context of customer acquisition and customer success. LivePerson claims to use a proprietary algorithm to predict who will be a good visitor to target, others will let you set your own parameters ( SnapEngage is a great tool I’ve used in the past).

Sales 60

Sales Marketing Sales Cycle B2C 60

Occam's Razor

NOVEMBER 15, 2010

Step #2: How good is the acquisition strategy? No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). If the number is too big (site on the right) it indicates an overexposure to search rankings and algorithm changes (not good at all).

Web 139

Web Analytics eCommerce Campaign 139

Reid Hoffman

MARCH 2, 2021

He also shared his perspective on M&A (including Uber’s recent acquisitions of Postmates and Drizly), autonomous vehicles, the complexities of working in highly regulated industries, and how his personal and professional background shaped the way he approaches leadership today. RH: The honor is ours. This is awesome. She’s great.

Iran 39

Iran Technical Review Non-Compete Lean 39

Hearpreneur

DECEMBER 3, 2021

But with other business aspects (accounting, metric monitoring, etc.), And while our platform is currently limited to the United States, my goal is to expand our search algorithm and resource database into spanning the entire world, be it in Europe, Asia, South America, Africa, etc. Thanks to James Parsons, Content Powered !

Entrepreneur 125

Entrepreneur Africa South America Europe 125

ConversionXL

NOVEMBER 11, 2015

Adobe’s recent acquisition of Comscore’s Digital Analytix business adds another product integration to their future roadmap. ” Adobe Target is an enterprise testing tool that does a great job of leveraging a visitor based metric system. Cons: Measurement of acquisition channels appears to be a mute point with Clicktale.

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. It really is that stark.

Metrics 152

Metrics Analytics Search Channel 152

ConversionXL

OCTOBER 19, 2017

The centralized model is based on one team of employees, typically data scientists, and has the benefit of localizing expertise so that employees can develop a long-term optimization strategy, including developing better statistical algorithms and experimentation tools. Your main-focus metrics. or another supported function.

Chad 90

Chad Analytics Technical Review Framework 90

ConversionXL

JULY 11, 2016

Limit the regret of showing the least performing variation to 50% of your visitors by using bandit algorithms. Build acquisition into your product (LinkedIn, TransferWise). Create Calculated Metrics (CLV, CPS, Non-Bounce, CAC). Mature your metrics. Change of test method. Use marketing to amplify your product. Prioritize.

PPC 48

PPC Analytics Video Non-Compete 48

ConversionXL

OCTOBER 30, 2021

Focusing on engagement is important; this is the currency social platforms use to curate feeds algorithmically. You can do this by tracking metrics and user behavior. Cost per acquisition (CPA). Customer behavior isn’t always predictable, but performance metrics are a reliable true north. Consideration.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

APRIL 3, 2019

What to do with AI: Predict churn ; Identify which offers to send to an individual; Accelerate innovation; Personalize content; Account-based marketing ; Algorithmic attribution; Forecast future lift; Predict blame. Invites went up 50%; 35% lift in referral acquisition. Setting up your experiments for success: Define success metrics.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

ConversionXL

APRIL 6, 2016

Claire Vo: CRO Metrics for Performance and Insight. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Wrong Success Metric (OEC). Revenue is usually a good metric to use to evaluate effectiveness of test. Welcome mat.

Retention 48

Retention Algorithm Software Review Conversion 48

ConversionXL

JUNE 19, 2019

Set targets: metrics to tackle the overarching goal for your product lifecycle. We need a metric or KPI that shows how good we are at increasing the likelihood that someone will convert in the future. Add events, scripts with custom triggers, dimensions, metrics, details on page views, hits. Shapes the curve of your business.

Agile 90

Agile Analytics Algorithm Software Review 90