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Strategy Roundtable For Entrepreneurs: Microsoft's $100K India Startup Challenge Grant

ReadWriteStart

I will be traveling in India in April, and doing live roundtables in three cities: Chennai (April 9) , Mumbai (April 16) , and Pune (April 17). Next Jigar Doshi, also from Chennai, India, pitched 3gSimplified , in effect, a comparative shopping solution for mobile plans, which are apparently quite complex in the Indian market.

India 119
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Strategy Roundtable For Entrepreneurs: Exciting Companies Lined Up For Microsoft Startup Grant Finals

ReadWriteStart

During today's roundtable, we had four Microsoft BizSpark Startup India Challenge grant finalists present. Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support.

India 123
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8 Interesting Ways Mission-Driven Organizations Are Using AI

Board Effect

Mission-driven organizations are inherently adept at doing more with less, but AI has the potential to further enhance their efficiency, improve operations, and reduce costs — allowing these organizations to be a greater force for social good. Using cost-per-acquisition bidding on Google ads, they’ve had a significant increase in new donors.

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Born Global or Die Local – Building a Regional Startup Playbook

Steve Blank

China, Russia, Brazil, India, Indonesia all meet those criteria. But other critical hypotheses such as activities, resources, partners, channels needed testing offshore. channel partners and Chinese manufacturers and customer acquisition and activation programs outside their home country. Outside the U.S.

Global 335
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How to Model Your Marketing Against the Product Lifecycle

ConversionXL

Depending on its complexity, new product development can last for years, accruing research, prototyping, and production costs without bringing in revenue. The rapid skimming strategy involves launching your product at a high price with high promotional costs. The idea is to recover gross profits while keeping marketing costs low.

Product 142
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Strategy Roundtable: Investors Don't Fund Broad Ideas

ReadWriteStart

First up was Robert Woltz with Application Services International , whose product EMPAS will provide an on-line low cost solution that benefits medical institutions searching for qualified, credentialed and verified candidates. Distribution Channel for Product Companies. A customer acquisition strategy that is pragmatic, and.

India 115
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The Impact of Community

Duct Tape Marketing

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. It costs twice as much to generate the same results from the same marketing tactics.