crowdSPRING Blog

DECEMBER 22, 2010

An entrepreneur tells us how he screwed up his Google acquisition – [link]. Good analysis by @jowyang about Dachis Group acquisition of Powered – [link]. Worldwide magazine ad share headed off a cliff. Product Success and Innovation – [link]. Legacy Will Kill You – [link].

Social Media 97

Social Media Small Business Design Media 97

Both Sides of the Table

OCTOBER 25, 2014

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.

PR 415

PR Early Stage Dividend Acquisition 415

www.inc.com

SEPTEMBER 24, 2011

But with the help of Grahams company, which specializes in creating tech systems for start-ups, Jumpstart grew to more than $50 million in revenue--enough to make it an attractive acquisition for media conglomerate Hachette Filipacchi. Learn how from the experts at PR Newswire. Innovation | Fridays. Leadership & Managing | Tuesdays.

Arizona 40

Arizona Equity Iowa Venture Capital 40

YoungUpstarts

FEBRUARY 8, 2016

You can also try to build an initial following by leveraging public relations (PR). A company has to be really good at PR to get a lot of buzz. Help a Reporter Out (HARO) is a free sourcing service that enables startups without a PR firm to find requests for information and respond with a pitch.

Customer 100

Customer Entrepreneur PR Belgium 100

Duct Tape Marketing

MARCH 8, 2013

You may find a number earned media placements are not the result of your direct PR efforts, in which case are you certain you’re aware each time your brand is mentioned in the press? Here are a few tips to making the most of your earned media to benefit sales and lead generation: 1. Keep Track of It. If You Liked This Post. :

Lead Generation 58

Lead Generation Sales Media PR 58

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. The number of PR people you can now fire because your Facebook page is such an awesome PR platform – not. The reduced TV ads you have to run.

Metrics 165

Metrics Advertising Marketing Social Media 165

Both Sides of the Table

SEPTEMBER 8, 2009

Many MBAs took marketing courses but have never been on the front line of A/B testing, email campaigns or PR initiatives. The Economist magazine did a study in the late 90’s on the ROI of an MBA (maybe somebody can help me surface it?). Sales is the lifeblood of every organization. It’s how we move products.

NPV 337

NPV Chicago Balance Sheet Database 337

Up and Running

SEPTEMBER 24, 2014

One of the things that gets the attention of buyers is effective PR. 500, Forbes Most Promising Companies list, and Entrepreneur Magazine’s Hot 100 or 500 as acquisition prospect lists. The more PR the better if you want to attract buyers. Based on the acquisition price, that’s about $67.50 per member.

PR 103

PR Acquisition Metrics Social Media 103

Hearpreneur

MARCH 14, 2018

Much of our growth is planned, such as most of the acquisitions we have made over the last decade (there have been eight in all, with a couple that were unforeseen opportunities that we reacted to almost on the spot), but sometimes things happen that no one can anticipate. Thanks to Anna Crowe, Crowe PR ! #13-

Entrepreneur 90

Entrepreneur PR Technical Review Non-Compete 90

crowdSPRING Blog

DECEMBER 6, 2013

How To Become A Customer Acquisition Expert - buff.ly/1aWRqqY. How To Become A Customer Acquisition Expert - buff.ly/1aWRqqY. How To Become A Customer Acquisition Expert - buff.ly/1aWRqqY. PR spam is as real and annoying as advertising spam - crowdspring.co/1ic7T0V. Startup Risk And Fear - crowdspring.co/IqILml.

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Customer journey maps should include a combination of content marketing, paid advertising, customer service, PR, and email at every touchpoint. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

crowdSPRING Blog

DECEMBER 5, 2014

Acquisitions — If You Do Sell, Try to Make Sure It’s At a Local Maximum | saastr – buff.ly/1wh5loQ. Handlettering Gymnastics | Print Magazine – crowdspring.co/1FhHLKa. 10 Real-World Lettering Designs | Print Magazine – crowdspring.co/1vgbjVo. Greeting Card Design | Print Magazine – crowdspring.co/1xpyoC7.

Social Media 99

Social Media Small Business Design Media 99

www.foliomag.com

JULY 31, 2012

ENews Sign-Up. --> Magazine. Digital Magazines. -->. FOLIO: Magazine is pleased to provide you an opportunity to share your thoughts, comments & experiences about what is going on in the magazine industry. Marketing/Communications/PR. Mergers and Acquisitions. Search Now: Magazine Industry Jobs.

Social Media 40

Social Media Rhode Island Media South Dakota 40

crowdSPRING Blog

FEBRUARY 7, 2014

Amazon is surprisingly quiet/inactive when it comes to acquisitions | Re/code – crowdspring.co/1dhwOrm. Freebie: Roundicons Icon Set (60 Icons, PNG, SVG, EPS, AI) | Smashing Magazine – crowdspring.co/1fdEajK. Freebie: Roundicons Icon Set (60 Icons, PNG, SVG, EPS, AI) | Smashing Magazine – crowdspring.co/1fdEajK.

Social Media 95

Social Media Small Business Design Media 95

crowdSPRING Blog

FEBRUARY 1, 2013

8 Startup Founders Reveal Their #1 User Acquisition Tactic | Treehouse - [link]. 8 Startup Founders Reveal Their #1 User Acquisition Tactic | Treehouse - [link]. 10 New Websites Every Designer Should Know | Inspired Magazine – [link]. 30 Creative Implementations Of CSS In Web Design | Top Design Magazine - [link].

Social Media 109

Social Media Small Business North America Design 109

YoungUpstarts

MAY 6, 2015

From cost-per-click to cost-per-mille, cost-per-acquisition, and so on, it’s difficult for businesses to determine which pricing models are best-suited for their needs, let alone how much advertising spend to dedicate to the various digital marketing channels that exist in the modern landscape. The Digital Marketing Landscape is Overwhelming.

Advertising 100

Advertising Application Development SEO Channel 100

crowdSPRING Blog

APRIL 13, 2010

is a new web magazine about how wordsmiths will survive in the 21st century – [link]. PR for Startups – [link]. Good analysis by @msuster about Twitter’s acquisition of Tweetie & what Twitter should do at Chirp – [link]. PR for Startups – [link]. Writer 2.0 bubble – [link].

Social Media 95

Social Media Small Business Design Media 95

crowdSPRING Blog

APRIL 13, 2010

is a new web magazine about how wordsmiths will survive in the 21st century – [link]. PR for Startups – [link]. Good analysis by @msuster about Twitter’s acquisition of Tweetie & what Twitter should do at Chirp – [link]. PR for Startups – [link]. Writer 2.0 bubble – [link].

Social Media 95

Social Media Small Business Design Media 95

Hearpreneur

JULY 20, 2018

It turned out to be the name of a wrestler and a gun magazine. A family is very important to me, so when it came time to select a name for my marketing/pr agency, I wanted something that was a quiet connection to the two people I love the most – my husband and son. Thanks to Robyn Lanci, Owl PR ! #12-

Naming 71

Naming OTC Entrepreneur PPC 71

crowdSPRING Blog

APRIL 12, 2013

An acquisition is always a failure | by Jake Lodwick – [link]. The Collective Legal Guide For Designers (Contract Samples) | Smashing Magazine – [link]. Interesting, especially in light of debate about remote work … Engineering Serendipity | NYT – [link]. The Importance of Scheduling Nothing – [link].

Social Media 91

Social Media Small Business Design Media 91

crowdSPRING Blog

AUGUST 4, 2010

Optimizing your Customer Acquisition Funnel – [link]. Optimizing your Customer Acquisition Funnel – [link]. How to Create a Professional Magazine Layout – [link]. Legal risks and dangers of $99 logo stores – [link]. 10 essential tools to get your new web-app off the ground – [link].

Social Media 92

Social Media Small Business Design Media 92

Steve Blank

JULY 16, 2009

Look, we’re on the cover of Wired magazine. Quick acquisition by a Sega or EA I suppose. Rocket Science was just another one of those companies (with better PR). Call a board meeting and say we may have a serious problem? I said, “That can’t be true! The press is saying we are the hottest super group around. Order Here.

Silicon Valley 207

Silicon Valley RSS Video San Diego 207

ConversionXL

JULY 10, 2019

My SaaS content marketing study found that PR-style content received twice as much organic traffic as blogs that focused on educational content. Some events that earned links were intentional—acquisitions and funding announcements, for example. That statistic won’t hold true for mom-and-pop shops. Why did it succeed? Example 2. “

Marketing 125

Marketing Acquisition Software Review Aggregator 125

crowdSPRING Blog

FEBRUARY 27, 2014

Owner Magazine by Becky McCray – crowdspring.co/1em2eSI. Famous tech acquisitions, cost per user – crowdspring.co/1gAC3Wp. Lots of insight in this value vs. price analysis on Facebook’s WhatsApp acquisition – crowdspring.co/NptepI. Measurable Metrics for Your PR Team – crowdspring.co/1fsgR2k.

Social Media 96

Social Media Small Business Design Media 96

This is going to be BIG.

SEPTEMBER 12, 2022

Audrey Gelman was on the cover of Inc magazine, visibly pregnant. Frankly, it’s the kind of narrative that had normally been reserved for men in the startup world—pitch a dream on a piece of paper, raise tens of millions from the likes of Sequoia, embody the visible visionary leader, grace the magazine cover.

Cofounder 121

Cofounder Venture Capital Community PR 121

crowdSPRING Blog

JUNE 19, 2015

Why CEOs Need a Talent Acquisition Strategy crowdspring.co/1MGkmFF. Designer of the Week: Arlen Schumer – Print Magazine crowdspring.co/1FWOzM4. Tomi Ungerer: Provocateur – Print Magazine crowdspring.co/1IdCuIb. Illustrator of the Week: Jing Jing Tsong – Print Magazine crowdspring.co/1FiQ3Pd. 1C8LGWO.

Small Business 48

Small Business Design Tennessee Social Media 48

Hearpreneur

AUGUST 9, 2019

I saw five years ago that the traditional form of marketing and PR was going the way of the dinosaur if digital weren’t a huge component and direction of the business offering. Why digital marketing? So in a way, the renaissance of my 16-year-old business was started to keep on-trend.

Entrepreneur 116

Entrepreneur LLC San Francisco Mexico 116

Occam's Razor

NOVEMBER 2, 2015

The way it works is that you compute the total cost of your Social Media program: SM employee salaries and benefits, agency fees, content acquisition/production costs, analyst salaries, executive time invested etc. Toyota's SM team / agency / PR entity continues to use Facebook to primarily pimp. MoR test outcome? The problem?

Social Media 60

Social Media Media B2C B2B 60

Occam's Razor

APRIL 29, 2013

Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). My hypothesis is that TV/Radio/Magazines have created this bad habit.

Metrics 166

Metrics Marketing Search SEO 166

steveblank.com

JULY 8, 2011

I sold to you & PR function back in the day (SuperMac) and others to the many companies dating back, but finally E.piphany ~ MediaMap (now is Cision). Thanks for a Great Post. Reply Mary B. , on June 5, 2011 at 1:15 am said: Stumbled on your page by serendipity. Amazing list. The best part though is the tenacity link.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Duct Tape Marketing

NOVEMBER 27, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients, competitive intelligence, backlinks and things like that, all the important SEO tools that you need for paid traffic, social media, PR and of course SEO. John Jantsch: Yeah.

Arizona 56

Arizona SEO Curation Portfolio 56