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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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Google Ads Changes Affecting Small Businesses

Duct Tape Marketing

Others represent fundamental shifts in the way Google views advertising. These will affect more than just your Google advertising efforts, but also how you approach other marketing tactics, SEO, and content. Google is the dominant force in online advertising, so you can’t afford to ignore what they’re doing.

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[Review] YOUtility

YoungUpstarts

Discerning what the best channel and mode of delivering useful content would be. Traditional ways include promoting one’s link on emails, websites, advertisements, and stores, as well as engaging one’s employees to be advocate. Mapping Customer Needs to Useful Marketing. If content is fire, social media is gasoline.

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5 Tips to Get More Accurate Data and Improve Your Lead Generation

Duct Tape Marketing

5 Tips to Get More Accurate Data and Improve Your Lead Generation written by Guest Post read more at Duct Tape Marketing. Tracking your lead generation campaigns allows you to get more info about the effectiveness of your campaigns. If you can measure it, you can improve it – Peter Drucker.

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Stock Photography vs. Real Photos: Can’t We Use Both?

ConversionXL

According to MDG Advertising , 67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”: Joann Peck & Suzanne B.

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The ROI of Lead Scoring

Duct Tape Marketing

The ROI of Lead Scoring written by Guest Post read more at Duct Tape Marketing. According to the Content Marketing Institute, more than 85% of marketers consider lead generation to be their top priority in 2016 – a telling statistic on the priorities of the modern marketer. What Exactly is Lead Scoring?

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Is It Too Late To Start A Podcast?

Duct Tape Marketing

Podcasts are and will continue to be an amazing marketing tool that gives you a way to build a community and gives you a platform to advertise your products and services. I want to get a whole lot of listeners and sell advertisements, or it could be, I have this product or service that I'm trying to start on the side. Like this show?

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