ReadWriteStart
JULY 5, 2023
Neko Health is eager to differentiate itself from infamous scandals in the health technology industry like the one involving Theranos. The fact that the company has already advertised job openings for doctors in London is a clear indication that it intends to attract a more diverse customer base.
Both Sides of the Table
MARCH 25, 2016
The US market is worth more than $25 billion and Europe is the same. They literally can’t respond to our core differentiator. Will a third-party pay (advertisers, data companies)? Know your planned sources of differentiation and adjust as you learn. So, let’s start with the basics. Efficiency? Conclusion.
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Up and Running
MARCH 5, 2015
When done right, a company’s name can play a powerful, multi-dimensional role: It helps to establish differentiation from competitors. There’s a small media agency that sends me emails every now and then, offering great value advertising space on some of the most-read sites on the web. It can set the right tone for the business.
The Next Web
FEBRUARY 24, 2014
Russia currently has the largest online market in Europe. However, in terms of the complexity of deal making and buoyancy of the Russian VC market, there is little to differentiate it from the West. Asia Entrepreneur Europe Insider' Russia in numbers. That is five to ten times less than the average investment in the US.
Both Sides of the Table
APRIL 23, 2011
He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. Since 2006 they have added offices outside of Boston including Menlo Park, Europe, and China. It is important for brand advertisers that their ads appear next to accurate search terms.
Hearpreneur
SEPTEMBER 7, 2022
As a professional in advertising, I composed a creative brief outlining what I desired a name to convey. Tomedes is also a word from the Galician language in Europe, meaning “to get” or “to take the initiative.” Thanks to Craig Miller, Academia Labs LLC ! #5- 5- People correlate a memory with a concrete object.
Start Up Blog
JANUARY 29, 2012
And it’s harder than ever to differentiate consumer goods. Advertising is becoming less cost effective as audience attention fragments. What I’d be doing if I was an FMCG company in Australia is investing all of my advertising investment in channel innovation – I’d move all that consumer money across.
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