Business Apologies: What You Should (and Shouldn’t) Do
ConversionXL
JANUARY 21, 2019
You start your day with a check-in on social media. Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. The result wasn’t as damaging for the brand as advertising experts predicted. What should you apologize for?
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