www.jonsamsel.com

MAY 12, 2011

Jon Samsel Social media, SEO, marketing and writing Home Bio Books Portfolio Login A Framework for Web Analytics On May 10, 2011, Heardable’s CEO, Jon Samsel, was asked to speak at the Jamba Juice Digital Marketing Summit in Emeryville, California. Guest speakers included reps from Google, Manatt, Twitter, Facebook and Heardable!

Framework 40

Framework Analytics Web RSS 40

crowdSPRING Blog

JANUARY 11, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Most Important Marketing Metrics – Duct Tape Marketing – [link]. The Most Important Marketing Metrics – Duct Tape Marketing – [link].

Social Media 101

Social Media Small Business Design Media 101

crowdSPRING Blog

SEPTEMBER 26, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Metrics Required for Raising a Series A Round | EquityZen – crowdspring.co/ZEAcxq. How To Build A World-Class Design Portfolio | Co.Design – crowdspring.co/1uDPSu7.

Social Media 91

Social Media Small Business Design Media 91

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 154

Analytics Marketing Social Media Technical Review 154

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*. m pleased.

Fractional CTO 248

Fractional CTO Startup Venture Capital Cofounder 248

crowdSPRING Blog

FEBRUARY 27, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Measurable Metrics for Your PR Team – crowdspring.co/1fsgR2k. A very creative way to advertise hair products | Adweek – crowdspring.co/1eArG2c.

Social Media 96

Social Media Small Business Design Media 96

Occam's Razor

AUGUST 13, 2012

Web Analytics tools in the market are not the answer (especially across multi-channel and multi-devices). That means: All of these metrics are off. If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue!

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. If you want to win on the web, you have to do both Own and Rent really well.

Metrics 155

Metrics Marketing Analytics Channel 155

crowdSPRING Blog

MAY 23, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 3 Key PPC Metrics Are Lying To You. 30 Inspiringly Beautiful Web Designs | 1stwebdesigner – crowdspring.co/1iGl0Sr. Find Out How – crowdspring.co/1j0S8nO. 1ggaTch.

Social Media 93

Social Media Small Business Design Media 93

crowdSPRING Blog

MAY 10, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The critical metrics for each stage of your SaaS business | by Lars Lofrgren – [link]. 50+ Creative Advertising Print Ads | Grafix Designs – [link].

Social Media 93

Social Media Small Business Design Media 93

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV).

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. The post provides more detail. Joseph Boisseaux. strategies). Martin Penner.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

ReadWriteStart

JULY 18, 2011

Years later Clavier's name now comes up all the time when one of his portfolio companies finds success; his exits include Mint, Tapulous, and UserPlane, other investments include Mashery (a ReadWriteWeb sponsor), Rapleaf, Fitbit, bitly, GroupOn, Twitter and many more. The next stage is seed funding, and you should raise $500k-$1.5m

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

YoungUpstarts

APRIL 3, 2015

These include making deposits, transferring funds, paying bills and managing stock portfolios. Online calculators provide instant loan estimates, loan applications can be completed and submitted in a matter of minutes, and sophisticated web-based technology helps accelerate the credit decision process. Small Business Loan Overview.

Small Business 100

Small Business Technical Review Technology United States 100

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). Identify gaps in our content/engagement/channel strategy on the web, 2. And that comes before you think about marketing/sales/advertising/billboards/tv.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

MARCH 23, 2021

Does advertising really have a long-term business impact ? The benchmark for the beautiful metric AVOC is 15.3%. Now repeat this across many, many metrics, for many dimensions, in the three clusters you see above. How does the portfolio of all our activities – owned, earned, paid media, promotions etc.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. At this point you'll be a little confused about some metric or the other. Awesome, right? That's ok.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. Step 1: Optimal Metrics. Tough metrics. Smart metrics. Wait, Wait, What the Heck is Attribution?

Analytics 60

Analytics Metrics Technical Review Channel 60

crowdSPRING Blog

FEBRUARY 4, 2010

120+ Creative Advertisements - [link]. 35+ Creative advertising For Creative Peoples - [link]. The Principle of Contrast in Web Design – [link]. 20 Examples of using the Color Orange in Web Design – [link]. Showcase Of Web Design In Germany - [link]. Showcase Of Web Design In Germany - [link].

Social Media 92

Social Media Small Business Design Media 92

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. Many brand advertisers are spending their experimental budgets widely in social media as they attempt to figure out how to promote themselves through Facebook, Twitter, Foursquare and other platforms. Real time web usage outpaces business models.

Internet 113

Internet eCommerce Advertising Flash 113

crowdSPRING Blog

AUGUST 3, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 25 Brilliant Examples of Olympics Print Advertisements – [link]. Intriguing outdoor Advertising: 33 New Examples – [link]. 27 Controversial Print Ads – [link].

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

FEBRUARY 10, 2010

50 Free UI and Web Design Wireframing Kits, Resources and Source Files - [link]. Mobile Web Design: Tips and Best Practices - [link]. 21 Creative online portfolio sites and applications – [link]. 10 Things Clients Look For In a Design Portfolio – [link]. Entrepreneurs: Beware of Vanity Metrics - [link].

Social Media 77

Social Media Small Business Design Media 77

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166

Startup Lessons Learned

NOVEMBER 17, 2008

Managers in this area have to take a portfolio approach, promoting ideas that work and might make good candidates for further investment. Growth - when you have existing customers, the pressure is on to grow your key metrics day-in day-out. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.

San Francisco 88

San Francisco Lean Continuous Deployment DC 88

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. You can easily see how this will influence your marketing and advertising strategy – ad content, ad targeting and so much more. Advertising ID for Android and IDFA for iOS). I then see Clicks, the metric that is close to (But Not The Same As) Visits.

Analytics 60

Analytics Web eCommerce Metrics 60

crowdSPRING Blog

JULY 17, 2015

We just love sharing articles about fonts, logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, economics and other interesting stuff! Content Marketing Metrics You Aren’t Measuring | SEJ [link] crowdspring.co/1KPRXNZ Reimagining the Web Design Process [link] crowdspring.co/1NP1uF5

Small Business 48

Small Business Design Social Media Cuba 48

abovethecrowd.com

OCTOBER 17, 2013

I immediately reached out to the founder and CEO, Katrina Lake , who had previously worked for another Benchmark portfolio company in the fashion space, Polyvore. Also, many of these companies were built with heavy doses of advertising spend, a clear red-flag in our book. For starters, the business metrics are quite compelling.

eCommerce 62

eCommerce Technical Review North America San Francisco 62

Feld Thoughts

APRIL 11, 2011

I love watching our portfolio companies iterate on their products, especially when they are in the early days. The BigDoor team believes strongly that gamification should be a profit-center for web publishers and app developers, not a cost-center. As a result, they don’t charge for the usage of their API or their widgets.

Cost 130

Cost Widget API Advertising 130

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Macro Business Context: The Big Deal.

Analytics 139

Analytics Aggregator Channel B2B 139

Cracking the Code

FEBRUARY 4, 2008

A few times per year, Bessemer organizes a CxO event for our portfolio companies and we decided to focus our first session of 2008 on Software-as-a-service (SaaS). This invite-only event for our portfolio companies and close friends of the firm was designed to be fairly intimate and interactive. Monday, February 04, 2008.

Software Review 48

Software Review South Korea IPO Portfolio 48

Reid Hoffman

JANUARY 19, 2021

You should be doing television advertising.” When I was starting LinkedIn, I had an early board member who asserted to me with great vigor and certainty that the business model of LinkedIn would be advertising. Reid, the game is engagement and advertising. We should focus on this as an advertising business.”

Startup 36

Startup Cofounder Advertising Hiring 36

www.readwriteweb.com

MARCH 7, 2011

Instead of investors holding onto proprietary connections and introductions for their portfolio companies, these relationships are being displaced by the dominate social networks ( Facebook , Linkedin , Quora ). Most indices are cap-weighted - more in line with a concentrated portfolio (i.e. startupcto

Technical Review 50

Technical Review Due Diligence Startup Angel Investor 50

www.vccafe.com

MARCH 11, 2013

Amazon Web Services. Web Tools: Hereâ??s We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. Mobile Tools: If you are a web developer, you donâ??t

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

FEBRUARY 25, 2014

Hence all the insights-free data visualizations floating around the web that are totally value-deficient, even as they are pretty. Yes, cost per click is metric. You will never obsess about the cost per trade of your E-Trade portfolio, right? Focus on Economic Value from your search advertising. Give it some thought.

Analytics 144

Analytics Search Metrics Web 144