Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155?

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 Especially at the really simple and basic things.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

SEPTEMBER 20, 2010

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122

Analytics Software Review Campaign Flash 122

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. It runs between $95 – $795.

Technical Review 93

Technical Review Analytics Web Software Review 93

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Here we go.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

JULY 12, 2010

That's not including others I actively seek out around the web. Remember I am the creator of the 10/90 rule of investment in web analytics. Add a piece of javascript to your web page (do a View Source on this page to see it), and it will tell you how often your content is being copied. Simple right? First Some Context.

Analytics 96

Analytics Viral Web Mobile 96

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Mehdi Oudjida.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

JANUARY 18, 2022

They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). clearly states what they do (“build web apps”), their benefits (“without code”), and who it’s for (“entrepreneurs”). Consider affiliate and influencer marketing. Use brand marketing for awareness.

Marketing 110

Marketing Product Audience Equity 110

YoungUpstarts

JANUARY 29, 2018

But digital marketing is critical especially for startups because the world wide web offers the opportunity to get in front of more people while using less budget. Leveraging various online marketing strategies is critical to an overall successful campaign. Affiliate Marketing. Referral Marketing.

Affiliate 138

Affiliate Marketing Social Media SEO 138

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack. Because it is hard. Not impossible. Well just assume. :).

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Oh, and everything has a CPA (not just your paid search or display/banner ads). Standard metric in every web analytics tool worth anything.

Metrics 151

Metrics Web Analytics CPA 151

Entrepreneurs-Journey.com by Yaro Starak

MARCH 31, 2011

Niche content sites, as I call them, are static websites that are rich in content that are well optimized so that they attract heavy natural or organic search engine traffic for free. It is a topic that has a significant enough demand, or search volume, yet not as many competitors, or search results. What Are Niche Sites?

HTML 108

HTML Social Bookmarking Affiliate Engineer 108

ReadWriteStart

JULY 20, 2020

For example, your digital marketing campaign is for different businesses. You can do this by using the navigation tools provided by the search engines. By blogging, you can create a presence on the web so your customers can have an idea about your services and products. Startup Businesses.

Marketing 165

Marketing Social Media Startup Engineer 165

Entrepreneurs-Journey.com by Yaro Starak

OCTOBER 7, 2010

Three years ago I began the search for a technology setup to market and deliver my first information product online. Early in 2010 James Schramko recommended Nanacast to me when I said I needed something that could let me take payments of over $1,000, handle affiliates and offer upsells and downsells.

Management 72

Management Affiliate Software Review Technical Review 72

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 122

Analytics Conversion Affiliate Web 122

crowdSPRING Blog

AUGUST 20, 2017

Guerrilla marketing is a little risky, but the risk should be in the success or failure of the campaign and not in running afoul of the law. Share and educate (run a web seminar, share time-saving templates, etc.). Create a referral/affiliate program. Optimize your site’s search engine listing. Networking.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Guerrilla marketing is a little risky, but the risk should be in the success or failure of the campaign and not in running afoul of the law. Share and educate (run a web seminar, share time-saving templates, etc.). Create a referral/affiliate program. Optimize your site’s search engine listing. Networking.

Small Business 48

Small Business Marketing Technical Review Audience 48

YoungUpstarts

AUGUST 25, 2020

Doing an Email Marketing campaign consists mainly of setting specific objectives (what I want to achieve with my emails), using newsletter design tools that optimize and facilitate the process, write well the messages that I want to transmit and measure the results of what I do. Pop-ups, banners and ads on web pages. Content Marketing.

Marketing 179

Marketing Social Network Advertising United States 179

Startup Professionals Musings

FEBRUARY 12, 2011

A translator will be able to alert you about any potential cultural issues with your web content. Good website localization also involves hosting and web infrastructure. This will allow more effective search engine optimization within foreign markets. A properly localized website is attuned to these cultural differences.

Affiliate 223

Affiliate Marketing Social Media Germany 223

This is going to be BIG.

FEBRUARY 26, 2010

ROBLOX ( www.roblox.com ) is a web/game startup in Silicon Valley that you have probably never heard of--unless you were an eight year old boy, in which case you're probably not qualified for this position. Now, all of that construction and destruction has moved online. Check out the highly entertaining front page video.)

San Francisco 92

San Francisco CTO Hire Developer EC2 92

ConversionXL

MAY 19, 2020

Potential questions can come from plenty of sources, including: Search queries driving organic traffic; Internal search queries ; Your sales team; Your customer service team; Your R&D team. But even in these cases, opportunities likely exist to set expectations for new customers via pre-purchase blog, web, or video content.

Differentiation 129

Differentiation Sales Email Metrics 129

Duct Tape Marketing

MAY 12, 2022

So about a decade and, and change ago, I used to run a web agency. Which really lent itself to building a web-based interface to set it all up. Active campaign, different things like that. So Brennan's record in John's active campaign database is the single source of truth about what we know about Brennan.

Customer 84

Customer Software Review Technical Review Cofounder 84

Reid Hoffman

JULY 20, 2022

Essentially, we now have Google Search for humanity’s collective consciousness: If you can dream it, and effectively describe it, DALL-E can likely depict it. A web developer is making 3D objects for a landing page. Often the results are amazing. Even when they’re not, the process still feels magical.

Warrant 44

Warrant Artificial Inteligence Social Media Early Stage 44

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. Not necessarily in the shopping mindset. In my mind “the stream&# changes that equation.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

AUGUST 11, 2015

The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Campaign Cost Analysis. There's a Paid Search micro-ecosystem you can download at the end of this post.) Campaign Cost Analysis. Seven more! Your life will be simpler.

Analytics 60

Analytics Customer Metrics eCommerce 60

VC Cafe

SEPTEMBER 5, 2012

You can do this very easily by running a Google Adwords campaign. accessible to search engines, sitemap.xml), fresh (i.e. For example, spend $100 to drive users to two separate landing pages: your current homepage and a landing page with a user picture and testimonial. Measure where you see the higher number of sign ups.

API 167

API Viral Startup Retention 167

Occam's Razor

MAY 18, 2010

Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Of course Yahoo!

Analytics 123

Analytics Web Acquisition Metrics 123

SVPG

APRIL 28, 2012

” – and the quote sounds like it came from a Web 2.0 Marketing communications and campaigns – advertising, email, interactive, search-engine, events etc. Vertical/affiliate/evangelist programs. The first thing John gets is a press release. The features are mixed-up. John inserts corrections.

Product 108

Product Technical Review Marketing Affiliate 108

Up and Running

JULY 26, 2016

These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Most campaigns can be optimized to increase conversion rates and lower costs. in other countries).

Revenue 60

Revenue Acquisition Channel Campaign 60

Entrepreneurs-Journey.com by Yaro Starak

MAY 4, 2011

In growing industries, new people become beginners every day, especially online as more people to turn the web as a source of training resources. Gideon also produced the very first Becomeablogger.com blog design to host the videos, which was one of the last times he did any web design work.

Sales 70

Sales Technical Review Affiliate Video 70

crowdSPRING Blog

SEPTEMBER 13, 2010

Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc. Here are 5 campaigns we greatly admire that used relatively scant funds and some of the lessons that small businesses can achieve from an analysis of their success! The Obama campaign and viral video.

Viral 107

Viral Campaign Small Business Guerilla 107

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. Why did the company have such a poor paid search strategy?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

MARCH 22, 2011

From this post: Improve Search Marketing Conversion Rates through Email Registration. Today when we measure our Cost Per Acquisition (CPA) for our campaigns (Search, Email, Affiliate, whatever), we just think of the macro-conversion and, perhaps worse, we think only of that session / visit. Lessons: 1.

Web 87

Web CPA Analytics Affiliate 87

Duct Tape Marketing

JANUARY 9, 2015

Small businesses have these advantages manifest as we convert the marketing tactics and campaigns of large businesses into a smaller formula. What they’ve done is affiliate their brand with various stunts and events that are complete media magnets. Create Content Based on Popular and Relevant Search Terms.

Small Business 28

Small Business Social Media Turkey Technical Review 28

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. You can also search for other stuff, like custom reports or attribution models. Affiliates! Another tip.

Analytics 60

Analytics Metrics eCommerce PPC 60

Entrepreneurs-Journey.com by Yaro Starak

NOVEMBER 16, 2010

Creating a web page to present a one-time-offer for my current subscribers, as per what I talked about needing to do in my previous article on how to get more buyers on your email list , took me a LONG time, as I had a very clear vision of how I wanted the page to look. Search engine optimization has been completely taken care of.

Software Review 74

Software Review Internet Affiliate Marketing 74