Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. do visitors value more?

Customer 122

Customer Analytics Metrics SEO 122

Duct Tape Marketing

FEBRUARY 8, 2017

But let’s face it, data, analytics, metrics and the like are just not some people’s cup of tea. Cushing is an analytics, SEO, and data visualization consultant and trainer, but she is also so much more than that! What the pros and cons are to Google Analytics. Marketing Podcast with Annie Cushing.

Analytics 28

Analytics Aggregator SEO Metrics 28

Up and Running

NOVEMBER 12, 2020

If you plan to seek out funding , you’ll need to outline your marketing spend, as well as the channels and campaigns you intend to run. If you choose a platform where your target audience is not present, your marketing campaigns will become incredibly expensive and fail to deliver. Pitch to investors. Tools like Import.io

Artificial Inteligence 142

Artificial Inteligence Marketing Channel Campaign 142

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.

Analytics 124

Analytics Metrics SEM Web 124

ConversionXL

JANUARY 21, 2020

How do you coordinate the analytics setup of a web shop that sells their products all over the world—if you have to handle 10+ languages and currencies in over 80 countries? Aggregate them and consider how those needs transfer to your web analysis tool: What do you want to analyze? Can all data be stored within Google Analytics? .

Technical Review 73

Technical Review Software Review Analytics Aggregator 73

ConversionXL

JUNE 21, 2015

Never start a marketing campaign without a dedicated landing page. Use minimal viable (low-cost) campaigns to test assumptions. Test secondary assumptions, with minimal viable campaigns to acquire even more visitors. Matt Gershoff ( Conductrics ): AB Testing, Predictive Analytics, and Behavioral Targeting.

Email 48

Email SEO Campaign Agile 48

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" The answer is simple: Aggregators.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

SEPTEMBER 30, 2008

One of these days my hope is that Web Analytics vendors will A] Make it easier for us to add the annotations and/or B] Mine other sources and automatically add context / tribal knowledge as Google Trends does today. In aggregate trends can hide insights and hence "dirty" the data. Or performance of email campaigns.

Analytics 68

Analytics Metrics Search Florida 68

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016. Tools 1 to 3: Native Analytics at Twitter, LinkedIn and Facebook.

Analytics 100

Analytics Social Media Marketing Media 100

Aymeric Gaurat-Apelli

JULY 1, 2010

Set up Google analytics. Define goals in Google Analytics to track the quality of your sources. Start SEOing Start a blog. SEO is probably the best long term traffic driver for your business. Submit your website to news aggregator websites. Track your traffic. People underestimate the power of videos.

Ruby 45

Ruby RSS Australia Social Media 45

Duct Tape Marketing

JANUARY 16, 2020

We also, then, start to learn from your analytics, and suggest additional keywords as you go forward. John Jantsch: Let’s say I’m a person that likes to read lots of blogs, and news sources, so I’ve actually aggregated them into some sort of reader. We do publish that, in a lot of ways, for SEO purposes.

Artificial Inteligence 40

Artificial Inteligence Social Media Audience Campaign 40

The Next Web

MARCH 2, 2014

SEO is one of the more common methods of driving relevant visitors to your website that convert into paying customers, since they are most likely interested in purchasing your products or services. Inbound links are the lifeblood of SEO. Increased inbound links. High quality traffic.

SEO 159

SEO Analytics Social Media Metrics 159

ConversionXL

SEPTEMBER 10, 2019

I joined as employee 14 and spent a few years at this analytics startup, which was founded by Hiten Shah and Neil Patel. One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Our new email subscribers would receive email campaigns for different products. The growth teams that I’ve built.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

FEBRUARY 5, 2020

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Of course Yahoo! All visits. Total revenue.

Analytics 123

Analytics Web Acquisition Metrics 123

Duct Tape Marketing

DECEMBER 23, 2019

And the first real result, meaning an actual business that wasn’t either an ad or an aggregator like Angie’s List or Home Advisor, showed up on page two. In fact, never abandoned your website, SEO, or content. They have all the important tools you need for paid traffic, social media, PR, and SEO.

Small Business 70

Small Business Marketing Audio Technical Review 70

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. It truly is the bee's knees. So delicious.

Analytics 101

Analytics Programming Global Campaign 101

Aymeric Gaurat-Apelli

JULY 1, 2010

Set up Google analytics. Define goals in Google Analytics to track the quality of your sources. Start SEOing Start a blog. SEO is probably the best long term traffic driver for your business. Submit your website to news aggregator websites. Track your traffic. People underestimate the power of videos.

Ruby 28

Ruby RSS Australia Social Media 28

Occam's Razor

JULY 15, 2014

Just imagine how useful it would be in a non-analytical environment like a museum. And I don't want you to think that the problem is that the above is a dashboard in a digital analytics tool and has just two graphs. Here's another example: Those of you who've read Web Analytics 2.0 They are data pukes.

Analytics 159

Analytics Metrics Web Ohio 159

ConversionXL

AUGUST 14, 2019

What can it offer your analytics team ? In this instance, you’d combine data from your ecommerce platform with Google Analytics data. The correlation wasn’t a surprise, but it confirmed the success of our SEO campaign. Combining Google Analytics data with imported data. Here’s what you need to know. Well, you can.

Analytics 123

Analytics Metrics eCommerce Search 123

abovethecrowd.com

OCTOBER 1, 2013

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. The second activity, which I believe should be the obsession of all analytical startups, is customer optimization. You want to know what it is for each and every outreach campaign.

Metrics 93

Metrics Conversion Internet Acquisition 93

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. If you are doing SEO then you are likely paying for someone. For Search it is in your Google Analytics or Omniture Site Catalyst reports.

Metrics 151

Metrics Web Analytics CPA 151

Occam's Razor

AUGUST 6, 2007

It is almost instantly accessible in any web analytics tool. It is important to note that the first definition is the standard definition in tools like Google Analytics, WebTrends, Yahoo! Web Analytics, CoreMetrics etc etc etc. Are your email, affiliate, other marketing campaigns yielding low bounce rates?

Metrics 120

Metrics Analytics PPC Campaign 120

Occam's Razor

FEBRUARY 22, 2010

Competitive intelligence, the "what else", is one of the core tenets of Web Analytics 2.0. If you are analyzing data for your SEO or PPC campaigns and you find the search engine providing the data then you should instantly embrace it and immediately propose marriage! #5: 5: Benchmarks from Web Analytics Vendors.

Analytics 123

Analytics Securities and Exchange Commission Search Engineer 123

Occam's Razor

APRIL 6, 2009

Clearly even a one topic (Analytics) blog can have a verrrrry long tail. The first source of the data are the logs that store the queries that are done by users on google.com (logs that have this data in aggregate, not by individual histories – you'll see the latter is not necessary). Data driven paid search campaigns!

Search 103

Search PPC Matching Analytics 103

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” 7 Basic Plots on Wikipedia ).

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. My first blog post on the topic of CIA was on 14th Aug 2006!

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. 1 Search Results Ranking = SEO Success.

Metrics 166

Metrics Marketing Search SEO 166

www.vccafe.com

MARCH 11, 2013

Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. Campaign Monitor. SEO and Analytics Tutorials. Analytics review â?? mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. SEO for Startups â?? Analytics Tools.

Software Review 53

Software Review Technical Review Startup 53