Occam's Razor

JANUARY 12, 2015

The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs. Let's go!

Analytics 60

Analytics Metrics Web Leadership 60

ConversionXL

MAY 13, 2020

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Where do my users come from?

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

DECEMBER 20, 2010

The last blog post shared custom analytics reports that you can use to find amazing insights faster, enabling you to create a focused, truly data driven organization. I am an unabashed segmentation fan: Web Analytics Segmentation: Do Or Die! Web Analytics or WebTrends or. three awesome analytics data segments. #1:

Analytics 118

Analytics Web Social Media Search 118

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. We do have A LOT of data in our analytics tools. But sometimes going outside our analytics tools can yield non-normal insights that can deliver a competitive advantage. Neither is an example of just site analytics.

Search 135

Search Analytics PPC Green 135

ConversionXL

JUNE 9, 2019

Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. However, you can also see where people click in Google Analytics, which is generally preferable. If you’ve set up enhanced link attribution , the Google Analytics overlay is great.

Algorithm 111

Algorithm Analytics Conversion Stock 111

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Google Analytics: New Segmentation User Experience.

Analytics 145

Analytics Green Metrics Web 145

Austin Startup

MARCH 15, 2017

Heterogeneous architectures apply exciting advances in technologies such as GPUs (graphics cards originally invented for gaming and video), solid state memory, high network bandwidth and many other cloud components to break barriers and deliver meaningful progress.

Peru 58

Peru Fractional CTO Artificial Inteligence Database 58

ConversionXL

JUNE 19, 2018

Go a little bit further, it is not always in Google Analytics. It’s in website analytics and emails, but that is just a small piece of it. Video backgrounds are the new sliders. Most important thing in the checklist: audit of Google Analytics. Aggregate data is crap as it hides the gold inside the segments.

Technical Review 103

Technical Review Agile Analytics Conversion 103

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

SEPTEMBER 24, 2012

Client posted a video of a soon to be released product on their Facebook brand page. It is a lovely emotional video (really was!). That video got a magnificent number of Likes. Even if there were millions of Likes on the post with the deeply emotional video about the new product. Gets more Likes. Newspapers! That is ok.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

AUGUST 31, 2017

Many integrations are available and useful for validating test results – such as Google analytics, Clicktale or Kissmetrics. Here’s a review from Sean Patterson , a Digital Analytics and Optimization Consultant at Conversion.com: Sean Patterson: “An enterprise testing tool with a wide range of capability and customisation.

Software Review 129

Software Review Technical Review Analytics Algorithm 129

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MAY 19, 2014

None of the digital analytics tools make it easy to measure true profitability. And if you can pass that barrier (with, say, dimension widening using universal analytics), it is very hard to find this data inside the company (Finance department?), Video Views <-> Subscribers. The whole thing is so painful.

Metrics 159

Metrics Analytics SEC Acquisition 159

VC Cafe

JUNE 18, 2012

From live & on demand video with endless interactive overlays, through 2nd screen, synchronized & social experiences, to brilliant mobile apps that may function in all connectivity environments and support every possible business model. We specializes in monetizing Video and Music content in the digital world.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016. Tools 1 to 3: Native Analytics at Twitter, LinkedIn and Facebook.

Analytics 100

Analytics Social Media Marketing Media 100

Both Sides of the Table

JANUARY 5, 2016

From the day after we sold the company until today I felt it was important that I not comment too much publicly about online video even though I continued to work actively in the sector and made five more investments. The initial period of the agreement has ended so I wanted to get back to talking about online video.

Aggregator 150

Aggregator Silicon Valley Distribution Video 150

VC Cafe

SEPTEMBER 9, 2020

Creators decouple their non-standardised skills from the aggregator and hope to become themselves a brand. The number of enabling platforms for creators has grown to all media types including music, social, gaming, education, publishing, adult video and so on. Gen Z and the 1% rule. Creators Platform Dependency. Source: Graphtreon.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

ConversionXL

MARCH 11, 2019

There are NO analytical models can truly explain WHY things happen. There is another method of text analytics called sentiment analysis or, sometimes, opinion mining. Text analytics uses an algorithm to convert text to numbers to perform a quantitative analysis. Even the user stories we gather. — ?? ?? Samuel Hulick ?? ??

Software Review 132

Software Review Customer Algorithm .Net 132

Occam's Razor

MAY 2, 2017

Then, you would ensure the obsession your analytics strategy adopts this month/quarter/year for Assisted Conversion is to segment them for SDC to validate the impact of those high priority campaigns. Remember: All data in aggregate is crap, segment or suck. This limits a little bit what we can track in web analytics tools.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

DECEMBER 3, 2018

Netflix had barely started experimenting with online video. Articles, case studies, and eGuides, like this analytics whitepaper written by, you guessed it, a company offering call-center analytics software. They invested small fortunes in research reports to prove its existence. Spotify was in its infancy. Conclusion.

B2B 133

B2B Marketing SEO Search 133

ConversionXL

MARCH 26, 2014

While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. Brian Massey, the Conversion Scientist : One of our more unusual Google Analytics reports is the buyer persona report. For sites with video, there may be a lot of One-hit Juans.

Analytics 131

Analytics Conversion Metrics Europe 131

Occam's Razor

APRIL 19, 2010

" "What is a dimension in analytics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. It is possible that some Analytics Tool Goals directly measure your business objectives or goals.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Of course Yahoo! All visits. Total revenue.

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

DECEMBER 16, 2015

Click maps show you a heatmap comprised of aggregated click data. Thing is, you can also see where people click with Google Analytics – which is generally preferable. If you have enhanced link attribution turned on and set up, Google Analytics overlay is great (but some people prefer to see it on a click map type of visual).

Algorithm 48

Algorithm Analytics Aggregator Vertical 48

Occam's Razor

JANUARY 30, 2012

It is painfully heartbreaking to realize that a very small tiny number of people who have access to web analytics tools actually use them. In-Page Analytics – Re-imagine Traveling Through Data. #5. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. I mean really use the tools. Ravage all the features.

Analytics 145

Analytics Metrics API Web 145

ConversionXL

APRIL 1, 2019

Analytics data is one piece of the puzzle to be paired with qualitative research. The default New Users segment lets you to view Google Analytics data through the lens of first-time visitors. (A They remind users with a small box that points them to an explainer video instead. Write in jargon-less layman’s terms.

Technical Review 133

Technical Review Marketing Software Review Audience 133

ConversionXL

JULY 11, 2016

“Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Phil Nottingham – CRO with Video: Tips, Tricks and Tactics. 4 things to split test with video: Video vs. No Video. 7 Basic Plots on Wikipedia ).

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

JULY 18, 2011

A secondary thing would be to ensure, or your mom will really be mad, that *every* link in your email is tagged with campaign tracking parameters your web analytics solution needs (without this you can’t do the B and O analysis). Most good email providers will do this automatically for whatever web analytics tool you use.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

FEBRUARY 11, 2020

Check aggregator sites that feature tweets. Promoting a free trial of your software; Creating a video course and inviting your social media users to take it. I prefer this approach for two main reasons: With video courses, you can engage your customers in a meaningful way (e.g., Video courses are easy to put together.

Conversion 68

Conversion Social Media Search Campaign 68

ConversionXL

AUGUST 19, 2016

To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. Some analytics and metrics you should begin measuring to help capture a greater range of data are: Behavioral Cohorting. Aggregate Audience Data. Image Source. Session Lengths and Drop-off.

Mobile 48

Mobile Technical Review Software Review Metrics 48

abovethecrowd.com

OCTOBER 1, 2013

Internet analytics can be roughly broken down into two simple activities – customer acquisition and customer optimization. The second activity, which I believe should be the obsession of all analytical startups, is customer optimization. Video: Learn more about Sailthru. Darwin will take care of the rest. 71 Things to A/B Test.

Metrics 93

Metrics Conversion Internet Acquisition 93

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 60

Analytics Web eCommerce Metrics 60

www.vccafe.com

MARCH 11, 2013

Videos/presentations. Use us to power any video chat applications (talkshow, education apps, collaboration, etc). We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. Camera, video, and most of the APIs described above for web Tools). Google Analytics.

Software Review 53

Software Review Technical Review Startup 53

Duct Tape Marketing

JULY 17, 2019

Finally, take the time to upload lots of photos and videos. You’re actually better off with an aggregate rating of between 4.2 Once you’ve gotten all of the features of your Google My Business page up and running, it’s time to take a look at the analytics on the back end of the platform.

Software Review 76

Software Review Technical Review Naming SEO 76

ConversionXL

AUGUST 23, 2020

If call leads are important to your business, you’d be wise to rethink mobile analytics all-together, as understanding a person’s behavior when they have their phone in their hand is a hell of a lot more complex than when they’re tethered to a desk somewhere. This post contains video, click to play]. Salesforce ).

Mobile 112

Mobile Analytics Web Conversion 112