Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. It is a lovely emotional video (really was!).

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

FEBRUARY 11, 2020

Twitter is always a highly recommended social media channel to promote your brand online. Check aggregator sites that feature tweets. Step 2: Set up a Twitter-friendly conversion channel. Promoting a free trial of your software; Creating a video course and inviting your social media users to take it. Who needs this step?

Conversion 68

Conversion Social Media Search Campaign 68

VC Cafe

JUNE 18, 2012

From live & on demand video with endless interactive overlays, through 2nd screen, synchronized & social experiences, to brilliant mobile apps that may function in all connectivity environments and support every possible business model. We specializes in monetizing Video and Music content in the digital world.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. Remember: All data in aggregate is crap, segment or suck. There is only one channel where our ability to discern intent is the super-strong.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

FEBRUARY 18, 2020

For example, while the data aggregation process in Google Analytics seems like a “normal” feature, it might be a hurdle if your business needs to process data at the hit level instead of by sessions or campaigns. English-only audience, those who saw your last ad campaign, etc.). Attribution modeling. Image source ).

Analytics 90

Analytics SQL Metrics Campaign 90

ConversionXL

OCTOBER 4, 2018

which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. The French publisher uses predictive analytics in its email campaigns to “anticipate engagement at an individual level.” customer churn. The data isn’t on the paper.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

The Startup Magazine

JULY 9, 2020

We even connecting with our loved ones with WhatsApp Video or Skype, We shopped from e-commerce platforms for all our essentials. Help create New Sales channels and Revenue generating models. Reach out to Consumers and Leads through digital campaigns. Paid Campaigns on Digital. Creating Lead Magnets on your brand website.

Social Media 90

Social Media PPC Marketing SEO 90

ConversionXL

JULY 11, 2016

Compared to earlier tv-branding campaigns today, memory allocation is scattered across multiple devices and activities at a time. “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Usually converts well: Teaching video.

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

AUGUST 19, 2016

To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. Once we are able to make that distinction, we can begin to segment these users and deliver specific messaging, layouts, or retargeting campaigns that best resonate with buying habits on those devices.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. The latter is particularly useful as an aggregated view for senior executives. Try it when you are in the Store demo account.

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

Analytics 85

Analytics Aggregator SQL Cloud 85

Occam's Razor

DECEMBER 20, 2010

They did not hit play on the video on the landing page. What campaigns? What campaigns have a higher percentage of these people? First, if you tweet / update / tumble links back to yourself then please for the sake of all that is holy in the world add campaign tracking parameters. They did not click to see another page.

Analytics 118

Analytics Web Social Media Search 118

Lightspeed Venture Partners

DECEMBER 3, 2010

Brand advertising starts to move online, boosting premium display, video and social media. The online video networks are doing terrific business, and even Yahoo is benefiting from increased brand spend, seeing revenue growth for the first time in a while. Certainly more than playing video games, or watching football!

Internet 114

Internet eCommerce Advertising Flash 114

Duct Tape Marketing

MARCH 17, 2016

How To Determine Which Online Channels are Delivering Sales Online and Off written by Guest Post read more at Duct Tape Marketing. It is based on anonymous, aggregated statistics created with modelled numbers using both current and past data on the number of people who click your ads and later come in store. How does it work?

Channel 36

Channel Sales Advertising Mobile 36

ConversionXL

AUGUST 21, 2014

Using an aggregated set of over 15 billion actions analyzed by Mixpanel each month during August, September, and October 2013, they were able to establish new, industry specific benchmarks for retention. Provide resources, best practices, or a voice or video chat where they can find support and guidance. Actionable Advice. Conclusion.

Retention 106

Retention Churn Rate Metrics Software Review 106

David Teten

DECEMBER 3, 2019

(To see the video above, please click the image, and then click on the Play button.). A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. you can see the video here.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

MAY 19, 2014

at a level of aggregation or granularity you need, and send it into your digital analytics tools. Video Views <-> Subscribers. Raise your hand if you've heard this: "How can we make our video viral?" If your last one million Views video got you only 25 new Subscribers, was it really a success?

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

FEBRUARY 7, 2011

So use unique phone numbers (specific to campaigns if you want granular details)… leverage unique coupon / campaign / offer codes… get good at geographic targeting… become a God of controlled experiments. What's the best way to aggregate to understand clearly how to improve? 7 Best Practices, Bonus Tips.

Analytics 94

Analytics Web Non-Compete Metrics 94

Duct Tape Marketing

JULY 2, 2013

Organizations that get this, that foster this and that build marketing strategies and campaigns that take full advantage of this, will build customer loyalty and word of mouth lead generation in ways that cannot be matched by competitors trading on lower price. Content based autoresponder series – series of videos on how to do X.

Marketing 68

Marketing Social Media Aggregator Database 68

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Bounce rate helps you find campaigns and landing pages that need to be killed / improved. In this blog post we are going to bring the sexyback.

Metrics 151

Metrics Web Analytics CPA 151

Startup Lessons Learned

AUGUST 24, 2009

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). Test-marketing is now easier than ever before, thanks to leveraged distribution channels like AdWords and Facebook. There are too many products clamoring for attention.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. It takes multiple visits to purchase, from multiple channels/influences.

Analytics 145

Analytics Green Metrics Web 145

Duct Tape Marketing

FEBRUARY 8, 2017

She and I talk all about data, specifically how to aggregate the right data and use it in a way that will benefit your business. She and I talk all about data, specifically how to aggregate the right data and use it in a way that will benefit your business. To get access to Annie’s many resources, click here.

Analytics 28

Analytics Aggregator SEO Metrics 28

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. A minimum viable product in this category must answer the question: does my media content or channel command the attention of a valuable audience? A successful startup strives for this latter case.

Customer 156

Customer San Francisco Viral Lean 156

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. For example, immediately after you confirm your email address, I’ll send you a link to watch a free 45 minute training video on improving the first run experience of your software. Why would you care about that?

Email 54

Email Software Review Software Campaign 54

Up and Running

MAY 21, 2014

Everybody that comes to know us, we want to set up processes, campaigns, touch points; even in our C.R.M. I think the sales folks ought to be carrying video cameras; give every single one of them. I mean it should be phones now, the mobile devices now, have incredible high quality video cameras built into them.

Marketing 72

Marketing Social Media Sales Media 72

www.vccafe.com

MARCH 11, 2013

Videos/presentations. Use us to power any video chat applications (talkshow, education apps, collaboration, etc). We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. Camera, video, and most of the APIs described above for web Tools). Campaign Monitor.

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

OCTOBER 15, 2019

You need to prove that your online marketing campaigns drive offline revenue. If you’re measuring the efficiency of online marketing by looking only at Google Analytics orders, you’ll miss the offline orders when evaluating the efficiency of your campaigns. But they can’t make sense of it all. Finding and buying products online.

Analytics 85

Analytics Cloud Advertising SQL 85

Start Up Blog

APRIL 29, 2013

Like most politically important information, consumers will eventually get to be in control of their own aggregated data. The firm Arctic Ready did such a thing with their fake “Let’s Go” campaign which Brandalises Shell oil. The revolution is about access and the democratization of the factors of production.

Uruguay 123

Uruguay Technical Review Vertical Las Vegas 123

Occam's Razor

APRIL 19, 2010

experiment with p type of campaigns. They are the reason we call the web the most accountable channel on the planet. I might use other metrics in my reports, say Visits or # of Videos Watched or whatever. The source that someone came from (referring urls, campaigns, countries etc) is a dimension in your web analytics data.

Analytics 138

Analytics Metrics Web Framework 138

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. You can imagine then how absolutely heartbreaking it is for me to note that nearly all reporting that I see is data in aggregate. Tons of data "puking", all just aggregates. The multi-channel strategy you are executing is unique. All visits.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Universal search for example means that personalized results will not only look for information from web pages, they also look for YouTube/Vimoe videos, social listings, images of course, and so on and so forth.

Metrics 166

Metrics Marketing Search SEO 166

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. This helps significantly when you’re targeting your audience and evaluating the effectiveness of your LinkedIn channel as a whole. Buffer is simpler, scan-able and makes publishing content on 6+ social media channels faster.

Analytics 100

Analytics Social Media Marketing Media 100

Duct Tape Marketing

JANUARY 16, 2020

Chernis: With Lately, the way it works is we … First of all, when you connect all of your social channels, we go ahead and we look at a year’s worth of content, and this happens instantly. It could also be anything that we transform into text for you, like a podcast like this, or a webinar, or a video. Chernis: Yes.

Artificial Inteligence 40

Artificial Inteligence Social Media Audience Campaign 40

Occam's Razor

JANUARY 30, 2012

It is a content site, so rather than silly things like page views you use Loyalty (more on this below) and you also show consumption of videos (events). And it is not all social media, it is just the money made from the company's own social media efforts by using the right campaign parameter. money our own efforts are generating.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

APRIL 13, 2015

See rule #4, and video: A Big Data Imperative: Driving Big Action ] If your company can take real-time action, then real-time data becomes right-time data. One hidden gem in an ecommerce context is the Path Length report in the Multi-Channel Funnels folder. Take advantage of his hidden gem. Assisted/Last Click Conversions.

Analytics 60

Analytics Web eCommerce Metrics 60