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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

Gavin Braman, Co-Founder @ Drifting Creatives. Just like Peep, other marketers from hypergrown products, such as David Cancel (founder at Drift) argue that product-based differentiation is vanishing. It’s like they thought about the attendees and what they need and then designed a format focused on them.

B2B 94
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

StackOverflow – We both have a love fest for Joel Spolsky who also co-founded Fog Creek Software. Following several completed advertising campaigns, Ad.ly Swipely – Blippy competitor founded by TellMe founder, Angus Davis, in Fall 2009. DEAL OF THE WEEK.

Stealth 285
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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

Judah Phillips, the co-founder and CTO of Vizadata and founder of SmartCurrent , explained: We already live in a world of “real-time” predictive analytics. which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”.

Analytics 131
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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Also, take a look at this critically important data point , also aggregated by Professor Jay Ritter.

IPO 82
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SaaS Content Marketing: 5 Proven Strategies to Earn Links

ConversionXL

You might assume that most people would link directly to the original research, but this shows that, for the purpose of earning links, aggregating research from multiple sources may be just as effective as doing your own. Example 1. “ 22 Mind-Blowing Mobile Payment Statistics ” by BlueSnap. Takeaway: No research? No problem.

Marketing 125
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9 Things You Should Know About Social Login & CRO

ConversionXL

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. The number of visitors directly correlates to revenue – whatever business you are in. Source: Wall Street Journal.

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Bootstrap Mentality: Key Ingredient For Startup Success

YoungUpstarts

by Amit Damani , cofounder of Vista Rooms. Some even spend on creating apps and elaborate marketing campaigns. Amit Damani, cofounder of Vista Rooms, when not having quintessential talks on anything entrepreneurial, runs one of the fastest growing online aggregator for budget hotels in India.