ConversionXL

JUNE 16, 2022

It’s called cross-selling; a tactic that drives 35% of sales for Amazon and helps leading SaaS companies reduce churn. Cross-selling is recommending additional, complementary products or services to increase the sale value or boost CLTV. From this small addition to each page, Amazon generates over a third of sales on its platform.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. This post gives you a data-backed approach to win more repeat sales. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

FEBRUARY 12, 2015

If those blog posts with “a checklist of 100 things to increase conversions” really would be all that are needed, we wouldn’t need optimizers. You can’t be a good optimizer if you’re not skilled in the art and science of conversion optimization. Conversion optimizers should have no dogmas.

Conversion 48

Conversion Analytics Software Review Hiring 48

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. There’s a lot we can do online to help our sales teams close deals. It starts with sales enablement. What Is Sales Enablement and Why Should You Care? Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

Up and Running

AUGUST 25, 2021

Eventually, your first set of products will reach a sales peak, which means you may start to notice a plateau in profits and customer engagement. Because they see that you’re affiliated with a brand they already know and use, they are more likely to trust your business , which can lead to a dramatic boost in conversions. .

B2B 118

B2B Audience Software Review B2C 118

ConversionXL

APRIL 11, 2016

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. How do you measure conversations? Engagement?

Video 48

Video Conversion Mobile Search 48

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. Focus offline conversations on high-value points of differentiation. The same is true in marketing, especially for companies with long sales cycles. Your choices are the context for the next conversation.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Crafting Destination Content: Explore the concept of destination content and how it can drive engagement and conversions in the age of AI-powered search. And they make it easy to switch.

SEO 70

SEO Search Generative AI Engineer 70

www.clickz.com

JANUARY 7, 2013

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. › Analytics › Actionable Analysis. e-Learning. ); //. ); //. Comments. ); //.

Social Media 86

Social Media Media B2C New York 86

YoungUpstarts

OCTOBER 27, 2020

Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences. However, various companies may prefer B2C engagements to B2B. Consequently, some social media portals have built-in analytics tools to measure the traffic and engagement within the platform.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. Here, your focus should be to earn new sales from fence-sitters and consider new revenue streams.

Product 96

Product Social Media Audience Software Review 96

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. is a conversational Marketing Service that drives quality web traffic to your blog/web content by engaging with relevant people when they have relevant Tweet conversation.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. Michele Kiss: Mastering Analytics for Optimization Success. pic.twitter.com/T2OjzFm2U8.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. Now I can quite literally follow the path to every conversion.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Women Entrepreneurs Can

APRIL 5, 2019

The only problem with this is that while most marketers say that event marketing is their top strategy, businesses are still struggling to leverage profits and gain conversions post event. Small B2B or B2C conferences. Use social media analytical tools to track engagement over the course of your event. Seminars or roundtables.

Small Business 40

Small Business Marketing Social Media Hosting 40

ConversionXL

SEPTEMBER 10, 2012

What’s more important, traffic or conversions? Unless you’re in the pageview business, what you should first and foremost care about is conversions. Conversions take place when targeted traffic meets relevant offer. The data you need to know depends on the product and whether you have a B2B or B2C business.

Audience 122

Audience Analytics B2B eCommerce 122

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

JUNE 24, 2014

We are always striving to boost conversion rates and encourage users to engage more. Whether you make money through sales or ads, you ALWAYS need more user engagement on your website. On the other hand, Easytobook , a B2C company, had 1.5 The number of visitors directly correlates to revenue – whatever business you are in.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

MARCH 3, 2021

That’s why PPC is one of my favorite ways to quickly start testing out digital strategy and sales processes. In terms of the ideal length of a PPC campaign, I recommend you have enough monthly budget to acquire at least a few hundred clicks (you need enough conversions to calculate a statistically significant conversion rate.)

PPC 146

PPC SEO Campaign Analytics 146

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. Converse instead of promoting. And it will do this much faster and with a higher chance of conversions as well.

Social Media 113

Social Media B2B Media Marketing 113

ConversionXL

SEPTEMBER 2, 2019

We are always striving to boost conversion rates and encourage users to engage more. Whether you make money through sales or ads, you always need more user engagement on your website. On the other hand, Easytobook , a B2C company, had 1.5 Offering social login itself won’t automatically increase conversion rates.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

NOVEMBER 6, 2015

Of course, there are many, but the three most common (and relevant) types of validity for conversion optimization are: internal validity, external validity, and ecological validity. Basic combination: sales backend, Google Analytics e-commerce, and Optimizely. Just because test results look conclusive, doesn’t mean they are.

PPC 48

PPC Software Review Technical Review Campaign 48

Occam's Razor

FEBRUARY 28, 2017

Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. In this case this was technically a micro-outcome in this case (conversion is offline). Bonus: Remember, you can measure profit everyday in Google Analytics! ].

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Instead, Talu Tales is delivering a valuable experience that can be nurtured towards a sale. Discuss campaign results with sales and support teams to discover the why behind the what.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JULY 22, 2013

If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. micro-conversion). You want sales, yes. You are B2C or B2Q or Non-profit or an Adult-oriented business. It is amazing how many ah-ha moments you'll have.

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

NOVEMBER 23, 2016

As evidenced by the CMI study, many small business owners and marketing practitioners are laser-focused on new lead generation through content creation, digital marketing, conversion rate optimization and the like. That ultimately results in sales teams being sent troves of contacts who are either unable or not ready to buy.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

JULY 9, 2015

For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details. More on that, later.).

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

FEBRUARY 10, 2021

Yet, when it comes to product demos, many marketers and sales teams fall short in creating demos that convert. Despite the common misconception, the goal of a demo isn’t always to make a sale. What types of demos are used, and are there correlations between B2B and B2C demo usage? Case study data collection.

Product 120

Product B2C B2B Email 120

VC Cafe

MARCH 15, 2016

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. My post focuses mostly on conversion.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

NOVEMBER 8, 2018

Ultimately, however, Amazon rewards sellers who optimize for a single metric: sales. Even the success stories have modest ambition and limited engagement: The Ask Purina Skill allows users to find the ideal dog breed through a guided conversation (4.5 stars, 9 reviews). Local search: a protected space.

B2B 100

B2B eCommerce Search Technical Review 100

YoungUpstarts

MAY 17, 2017

Educating them, resolving their pain points and adding value to their lives should always be the priority, rather than simply putting up sales oriented content. For promotional/sales related content, try producing content which resonates with the beliefs of your target customers. Conversion rate. Decide on a release date.

Marketing 133

Marketing Social Media B2C B2B 133

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

ConversionXL

NOVEMBER 15, 2016

When we talk about conversion optimization , much of the strategies remain the same across industries. That said, there are some key differences in how experts approach SaaS conversion optimization. Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. Image Source.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). This isn’t a rule for blog posts or other top-level pages, but consider it for sales or other bottom-of-funnel pages.

B2B 73

B2B Design Matching Search 73

Steve Blank

NOVEMBER 5, 2009

When you are presenting to a VC there are two conversations going on – the one you are presenting and the one that investors are thinking as they are listening to your presentation. (If Your goal was to preserve your cash while you turned these guesses into facts and searched for a repeatable and scalable sales model.

Customer Development 266

Customer Development Developer Customer Silicon Valley 266