crowdSPRING Blog

APRIL 12, 2013

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act – [link]. Conquering Pagination for SEO – A Guide to Consolidating your Content | Ayima – [link]. Beware of SEO consultants promising to rank you first. SEO rank is variable and ever changing – [link].

Social Media 91

Social Media Small Business Design Media 91

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016. Tools 1 to 3: Native Analytics at Twitter, LinkedIn and Facebook.

Analytics 100

Analytics Social Media Marketing Media 100

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency.

Campaign 128

Campaign Analytics Metrics Search 128

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., The questions that clients ask in the coming months are going to be more focused on business results and less on trends and vanity metrics. How you execute campaigns may change, too.

Marketing 121

Marketing Campaign Non-Compete Lean 121

Up and Running

JUNE 27, 2018

Define success metrics before your campaign starts, then measure your effectiveness during and after the campaign. SEO is one way of helping your customers find you based on the solutions you can offer them. You can also start with content marketing and publishing PR materials. Did your strategies work? Not having a website.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

Austin Startup

DECEMBER 6, 2017

As mentioned above, social media, content marketing, and SEO are key components of inbound marketing that aim to achieve the same outcome as public relations: brand awareness, visibility, call-to-action; storytelling, educating and generating earned influence are huge when coupling public relations with inbound marketing.

PR 48

PR Public Relations Marketing Social Media 48

Duct Tape Marketing

OCTOBER 6, 2017

Here’s a question – is your PR working? As small business owners or marketers, we all know full well how important it is to put time aside for PR. If you’re an astute CEO you’ll feel it in your water when PR is working. It’s also a way to see that your PR is working. written by Guest Post read more at Duct Tape Marketing.

PR 47

PR SEO Analytics Campaign 47

Up and Running

NOVEMBER 5, 2014

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency. Use google analytics. And, it doesn’t involve a monthly retainer.

PR 139

PR Hiring Social Media Media 139

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. Don’t test for a vanity metric. Not to zero.

Analytics 101

Analytics Programming Global Campaign 101

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. 1 Search Results Ranking = SEO Success. It is a really good metric. Silly not in their eyes, silly in my eyes.

Metrics 166

Metrics Marketing Search SEO 166

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

Occam's Razor

MARCH 7, 2011

There are seven courses in all: SEO, PPC, Social Media, Web Analytics, Conversion Optimization, Marketing Fundamentals and Online PR. At the start of each quarter I send a letter to the students enrolled in the web analytics certification course. Not your ability to pull a metric or a report out of your bff tool.

Analytics 68

Analytics Web Marketing Framework 68

Brandanew

JULY 9, 2015

We have all met those that call themselves “storytellers” and “content experts” and do not understand a thing about Content Marketing / SEO or social media. They may also engage with large PR houses to get the distribution going. There was no one God-sent metric box that solved all our queries in one go.

Marketing 100

Marketing SEO Metrics Agile 100

ConversionXL

SEPTEMBER 10, 2019

I joined as employee 14 and spent a few years at this analytics startup, which was founded by Hiten Shah and Neil Patel. For that year, the metrics look amazing. Contrast this with a marketing team going after any particular channel—events, paid, SEO, community, PR, whatever. The growth teams that I’ve built.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

MAY 17, 2017

I’m talking SEO, PPC, PR, social media, content marketing… you name it. Analytics and testing reports , conversion research presentations, etc. Unfortunately, like a lot of marketers I’ve spoken to, I was once in love with out of the box metrics. A big part of that project was web analytics analysis.

Analytics 128

Analytics PPC eCommerce Conversion 128

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Duct Tape Marketing

MARCH 24, 2017

A content audit can examine your SEO, or assess the quality and user experience , or examine conversions, relevancy, whether stuff is up-to-date, its accuracy, and more. Mistake #2 – You Focus on the Wrong Metrics. An audit concerned with SEO ? Collect and analyze metrics A, B, and C. Metrics A, F, and L.

Metrics 49

Metrics SEO PR Analytics 49

Duct Tape Marketing

APRIL 30, 2019

It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients competitive intelligence, back links and things like that. All the important SEO tools that you need for paid traffic, social media, PR, and of course SEO.

Revenue 58

Revenue SEO Texas Minnesota 58

ReadWriteStart

MARCH 27, 2011

The part where they differ is that lean startups will seek to implement analytics and track user feedback for their next iteration, whereas flips won't. The part where they differ is that lean startups will seek to implement analytics and track user feedback for their next iteration, whereas flips won't. Create Buzz.

Lean 144

Lean Startup Agile Coder 144

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

trada.com

APRIL 7, 2010

You have to constantly be clear about what you are trying to achieve, what metrics move the business forward, how to learn enough about something to form an opinion of it, and in what order you think doing things will set your business up to scale. Every day in a startup you battle the same two limitations: resources and time.

Stealth 40

Stealth PPC Advertising Conversion 40

VC Cafe

MARCH 15, 2016

An easy integration with Google Analytics will let you see which customers ended up converting and you will soon be able to write your own success formula. Inside sales is heavily driven by marketing activities, such as SEO, paid search, paid social or PR campaigns.

Sales 60

Sales Marketing Sales Cycle B2C 60

Occam's Razor

NOVEMBER 2, 2015

Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). It can be a brand metric, say Likelihood to Recommend. It is not that hard.

Social Media 60

Social Media Media B2C B2B 60

blog.expensify.com

APRIL 24, 2012

I run / wrote a site that serves approx 500,000 page requests a day, 5-10 complex SQL queries a page, god knows how much SEO related intelligence, 100,000s of users, external network comms. I tried to continue reading but it is obvious that you are closer to PR or marketing than to the tech area. Just not a good fit for you.

Java 107

Java PHP Software Review Coder 107