Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

The Startup Magazine

SEPTEMBER 12, 2023

With the proper strategy, digital marketing can catapult your firm to new heights by drawing in a wider audience, raising brand awareness, and boosting sales. Source: Pixabay Search Engine Optimization (SEO) SEO, or search engine optimisation, is crucial for attracting natural visitors to your site.

Channel 130

Channel Social Media Marketing PPC 130

crowdSPRING Blog

DECEMBER 14, 2016

Image Source: SEO Linkbuilding. If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies as part of your overall marketing efforts, you’re falling behind your competitors. For example, SEO typically takes months to implement properly. Set Specific Goals.

SEO 48

SEO Search Engineer Small Business 48

YoungUpstarts

DECEMBER 28, 2015

Inbound marketing service provider HubSpot recently released its first ever State of Inbound Report for Asia – which surveyed some 400 marketing and sales professionals at virtually all levels and across all industries in Asia to compile some of the most comprehensive analysis on online marketing in this part of the world.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Hearpreneur

FEBRUARY 13, 2022

Rather than depending just on SEO, marketers will need to optimize picture sitemaps and employ descriptive filenames for photos that are identified by search engines. In 2022, savvy digital marketers will keep an eye on both voice and visual search, and optimize their SEO for both. 10- Use of telephone sales and sales automation.

Artificial Inteligence 106

Artificial Inteligence Software Review Technical Review Entrepreneur 106

YoungUpstarts

JULY 1, 2015

Spanning the breadth of using content to generate leads, acquire prospects and convert customers, the book straddles content marketing, Search Engine Optimization (SEO), social media and other related areas. a) SEO in a Nutshell. On-page SEO: page titles, meta description tags, URLs, domain names, headings, and images.

Software Review 100

Software Review Marketing Social Media B2B 100

ConversionXL

AUGUST 19, 2020

SEO has a role. PPC has a role. Ask the following six questions to help SEO and PPC teams collaborate—and achieve better results than either could on their own. Are SEO and PPC teams communicating effectively and sharing insights? SEO and PPC teams that don’t communicate effectively (or at all) achieve less.

PPC 69

PPC SEO Channel Analytics 69

Occam's Razor

JULY 22, 2013

If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. If I'm doing SEO for keyword cluster xyz, what am I really solving for? Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs.

Framework 163

Framework Marketing Metrics Audience 163

Hearpreneur

DECEMBER 15, 2017

The company that employed us began putting profits above people and new sales above client retention. They recognize the average lifespan of a client is 3-6 months, so they implement a strong sales team to consistently search for new clients. I have been working with my Partners since November 2000. Thanks to Olivia Skuza, NuORDER !

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

JULY 29, 2020

If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle. Anyone who’s been in SEO for a while will tell you that understanding the core goal of a search engine is critical to a sustainable SEO strategy. Internal PPC traffic is less influential than it once was.

SEO 113

SEO PPC Algorithm Software Review 113

Duct Tape Marketing

MARCH 12, 2013

Years ago, however, the concept of integration applied mainly to consistency in branding elements and a unified message in advertising, public relations and sales promotion. Your SEO and social media efforts support and drive list building and email marketing. Your PPC campaigns drive conversion testing as well as content creation.

Marketing 68

Marketing Social Media Public Relations Channel 68

The Startup Magazine

MARCH 28, 2021

The most well-known, without a doubt, is Google Analytics. Some other important metrics to consider while measuring website traffic include: Numbers of sessions: It includes assessing how successful traffic-building strategies (SEO, PPC, etc.) The most traffic goes to SEO-friendly websites.

SEO 176

SEO Social Media Search Campaign 176

ConversionXL

NOVEMBER 17, 2022

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

FEBRUARY 9, 2015

Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. CIA also formed one of five foundational elements in my best-selling book Web Analytics 2.0. My first blog post on the topic of CIA was on 14th Aug 2006!

Metrics 60

Metrics Analytics Non-Compete Search 60

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Women Entrepreneurs Can

FEBRUARY 25, 2020

Pay per click (PPC) is when you pay a search engine; for instance, Google to display your ad in the search result in a distinct and practical section for ads. Google Ads, previously known as Google AdWords, is the commonly known and unique PPC platform. Improve Your SEO and Use Less Competitive Keywords. Use Email Marketing.

PPC 52

PPC SEO Social Media Search 52

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 11, 2011

One of those ventures was the creation, establishment, growth and sale of an e-commerce business. My business concept was one based on volume (sales), and not product margin (profit per item sold). We also had Google Analytics scripts installed for visitor and conversion tracking.

SEO 86

SEO PPC America Design 86

VC Cafe

JANUARY 20, 2014

In 2014, those bucks will flow toward content marketing, social media lead-gen and analytics tools. These quants work with more vendors than ever, while building their own customized analytics engines. These tools, together with a disciplined SEO strategy, can complement organic search.

B2B 111

B2B Technology PPC Marketing 111

The Startup Magazine

APRIL 21, 2020

This online degree will teach you a range of skills, from digital storytelling and branding to data analytics, which are essential factors of a successful marketing campaign. Greater sale. Once consumers are aware that your business exists, you have given yourself the perfect platform to increase your chances of making sales.

Marketing 99

Marketing Startup Campaign Reputation 99

Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2011

This article picks up from that point onward, discussing the challenges we ran into once we went into operation mode, the invaluable lessons that only first-hand experience can teach, the exit strategy which was the $250,000 sale of the website, and finally my overall concluding thoughts on the entire experience.

Technical Review 71

Technical Review PPC Due Diligence Exit Strategy 71

Occam's Razor

APRIL 23, 2012

Visitor Loyalty is not in every single report in your Digital Analytics tool. If the web analytics dashboard prominently measured Visitor Loyalty, would they still create link pukes? With time on site the problem is compounded because our web analytics tools (unless you implement special extra javascript gyrations): 1.

Metrics 152

Metrics Analytics Search Channel 152

Software By Rob

JANUARY 12, 2010

Likewise, if you see the massive amount of traffic coming from SEO you have to know how many of those people are buying your product. Luckily, Google Analytics can spell this out for you using goals. The purpose of traffic is to convert into customers or provide SEO benefit. Is this bad? 3 Dan on 01.12.10

Software Review 55

Software Review Marketing Startup PPC 55

Duct Tape Marketing

AUGUST 7, 2012

Organic SEO. The basics of PPC are this: Use lots of punchy, dramatic ad copy, but test, revise and test. Analytics and Conversion. As you build make certain you install tracking code from a tools such as Google Analytics , Spring Metrics or KissMetrics so you can begin to build the data to test and refine from.

Social Media 77

Social Media XML Mobile Email 77

ConversionXL

OCTOBER 7, 2022

For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. 7,000) Total marketing spend + total sales spend / (500) new customers = $14 per customer.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO.

PPC 146

PPC SEO Campaign Analytics 146

Women Entrepreneurs Can

JUNE 23, 2020

When many companies look at trying to generate as many leads as possible, a lot will first think of SEO or PPC as a means of gathering such leads or interest. Setting yourself up on many platforms can help you in the future with being able to look at your data and analytics.

Social Media 52

Social Media Media PPC SEO 52

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. site analytics data. Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. webmaster tools query data.

PPC 114

PPC Matching Technical Review Search 114

Duct Tape Marketing

JULY 20, 2017

Concentrate on Visitor Experience to Increase your Sales Pipeline written by Guest Post read more at Duct Tape Marketing. Keeping your sales pipeline healthy reduces the worry for businesses that they are not receiving enough income. Match Landing Page with PPC Ads. How to Improve the Visitor Experience. Website design.

Sales 48

Sales PPC Lead Generation Mobile 48

ConversionXL

APRIL 25, 2019

Google Direct PPC Link in Google results ? Clicks on a PPC ad ? Many websites mistakenly ask for the sale (or signup) too soon. This means I must map user flows from landing pages (PPC traffic), the homepage (direct and SEO traffic), and directly from product pages (long-tail SEO traffic, direct links, and mentions).

Design 128

Design PPC Matching Conversion 128

Occam's Razor

MAY 18, 2010

One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Web Analytics , the other wonderful free WA tool, had advanced segmentation from day one. Of course Yahoo!

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

JULY 25, 2016

Google might be the holy grail of analytics, and there’s little question that you need it plugged in if you want to track your website’s success. But that doesn’t mean Google Analytics is telling you the full story. In fact, your analytics could be telling you outright lies. And maybe how to fill in the gaps?

Analytics 48

Analytics Social Media Channel Campaign 48

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. Startup validation tactic 5: Test sales. See Also: The History of Lean Planning.

Business Plan 94

Business Plan PPC Lean Campaign 94

ConversionXL

DECEMBER 13, 2022

Some 74% of optimizers with a structured approach to conversion also claim improved sales. Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Web analytics analysis is next.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

JULY 29, 2014

After reading some of our subscriber feedback , we noticed that many ConversionXL readers didn’t have a solid foundation with a proper Google Analytics setup. That’s a problem, because if your analytics isn’t properly configured from the beginning, how could you ever expect to gather any insight? image source.

Analytics 132

Analytics Software Review eCommerce Search 132

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. 1 Search Results Ranking = SEO Success.

Metrics 166

Metrics Marketing Search SEO 166

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Getting your analytics house in order will give you the data you need to answer these questions. Smartsheet runs heavily measured PPC ads.

Framework 102

Framework Marketing Acquisition Retention 102