Occam's Razor

FEBRUARY 25, 2013

Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we've never stopped to consider this question: What is the return on investment (ROI) of digital analytics? Let's calculate the ROI of digital analytics. that we are worth it!

Analytics 142

Analytics DC Web Revenue 142

ConversionXL

JUNE 24, 2020

Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . Wired refers to these as “hordes of linked machines controlled by rogue software.” Ad Age estimates that $1 out of every $3 spent on PPC is subject to click fraud.

PPC 121

PPC IP Idaho Non-Compete 121

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

crowdSPRING Blog

OCTOBER 10, 2018

A chatbot (or bot) is a piece of automated software that engages in a conversation with people. Before founding MobileMonkey, Kim founded WordStream , the world’s leading PPC (pay-per-click) marketing platform managing over a billion dollars of annualized ad spend for tens of thousands of businesses.

Marketing 87

Marketing Software Review Campaign Widget 87

Software By Rob

JANUARY 12, 2010

Luckily, Google Analytics can spell this out for you using goals. But the number of conversions stayed about the same as it had been the week before, meaning the conversion rate (the number of sales per visitor) plummeted. 9 gives way to other PPC SE’s like Bing and Yahoo? You will not regret doing this. Is this bad?

Software Review 55

Software Review Marketing Startup PPC 55

ConversionXL

OCTOBER 7, 2022

For example, if your customer acquisition costs are high for PPC ads , you can move budget to a marketing strategy with a lower CAC. This is due to factors such as maturity, sales cycle, product value, purchase frequency, and customer lifespan. 7,000) Total marketing spend + total sales spend / (500) new customers = $14 per customer.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Venture Chronicles

AUGUST 7, 2013

Actually, it was worse than that, we had a consultant that one of our investors recommended and that was a disaster that resulted in a botched website project, what I thought was a stupid book project, and a lurching repositioning of the company to traditional enterprise software.

Marketing 54

Marketing Startup Differentiation Lead Generation 54

ConversionXL

JULY 25, 2016

Google might be the holy grail of analytics, and there’s little question that you need it plugged in if you want to track your website’s success. But that doesn’t mean Google Analytics is telling you the full story. In fact, your analytics could be telling you outright lies. And maybe how to fill in the gaps?

Analytics 48

Analytics Social Media Channel Campaign 48

Up and Running

MARCH 14, 2017

You must conduct client interviews, website usage tests, and maybe even set up a small PPC campaign to figure out whether or not the market is interested in you offering. Startup validation tactic 3: PPC (pay-per-click) test campaigns. Startup validation tactic 5: Test sales. See Also: The History of Lean Planning.

Business Plan 94

Business Plan PPC Lean Campaign 94

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! And, happily, it has almost all of the Google Analytics features implemented correctly. Let's go!

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

NOVEMBER 4, 2011

It is the cheapest, quickest way to increase sales online. Think about this: if you’re currently converting at 1% (1% of your visitors buy your stuff), but can increase that to a mere 2%, you’ve doubled your sales. The higher the conversion rate (%), the more sales (sign ups, subscriptions, etc) you get.

Conversion 109

Conversion Framework Technical Review Sales 109

ConversionXL

DECEMBER 13, 2022

Some 74% of optimizers with a structured approach to conversion also claim improved sales. Here’s the executive summary of the process we use at CXL: Heuristic analysis ; Technical analysis; Web analytics analysis ; Mouse-tracking analysis ; Qualitative surveys ; User testing and copy testing. Web analytics analysis is next.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Getting your analytics house in order will give you the data you need to answer these questions. Smartsheet runs heavily measured PPC ads.

Framework 102

Framework Marketing Acquisition Retention 102

Up and Running

FEBRUARY 18, 2021

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). It’s where you reach out and collaborate with influencers, brands, and other companies to drive traffic and ultimately sales to your business. Partner program. Email campaigns.

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

JUNE 2, 2022

Some see it as a sales tactic, while others view it as a content marketing strategy. Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It needs perfect alignment from sales, marketing, and executive leaders across the organization.

Customer 98

Customer Marketing Channel Acquisition 98

YoungUpstarts

DECEMBER 28, 2015

Inbound marketing service provider HubSpot recently released its first ever State of Inbound Report for Asia – which surveyed some 400 marketing and sales professionals at virtually all levels and across all industries in Asia to compile some of the most comprehensive analysis on online marketing in this part of the world.

Asia 100

Asia Las Vegas Marketing Technical Review 100

ConversionXL

MAY 19, 2016

It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. Heap Analytics and Mixpanel are a couple that can track these new 3 dimensional funnels.”. With the right analytics tool, you can simplify those factors and track your new, 3D funnel.

Analytics 78

Analytics Metrics Channel Software Review 78

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? Why You Should Link AdWords and Google Analytics.

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

JULY 22, 2013

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. You want sales, yes. It is also rude.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

MAY 16, 2017

It’s all about asking the right digital analytics questions. But in digital analytics, it’s crucial. According to Tim Wilson from Analytics Demystified , “Most analyses don’t turn up wildly surprising and dramatic insights. For instance, is your Google Analytics data sampled? In any field, it’s important to be critical.

Analytics 132

Analytics eCommerce Metrics Campaign 132

The Startup Magazine

SEPTEMBER 12, 2023

With the proper strategy, digital marketing can catapult your firm to new heights by drawing in a wider audience, raising brand awareness, and boosting sales. Pay-Per-Click Advertising (PPC) Pay-per-click (PPC) advertising ensures that your message reaches the right people. You can buy SEO Packages to boost your business.

Channel 136

Channel Social Media Marketing PPC 136

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Instead, Talu Tales is delivering a valuable experience that can be nurtured towards a sale. Step 2: Find the right email marketing software. Nothing is being sold at this stage.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

MAY 4, 2016

Marin Software – Optimize your Search, Social & Display ads across channels and devices. WordStream – Service that manages PPC campaigns, but great info too. Sales Playbooks– This includes the creation of specific actions aimed at mining, generating, nurturing and converting leads. The Sales Development Playbook.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

JULY 9, 2015

For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details. Using past data to qualify leads.

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

DECEMBER 2, 2015

In a survey done by Econsultancy and RedEye , 74% of the survey respondents who reported having a structured approach to conversion also stated they had improved their sales. Web Analytics Analysis. Web analytics analysis is next. You’d be surprised how many analytics setups are broken. Technical Analysis. User Testing.

Technical Review 48

Technical Review Analytics Framework Software Review 48

YoungUpstarts

JULY 1, 2015

An inbound marketing hub is a web site that with a blog, offers useful and compelling content, and is connected to “spokes” like email, sales conferences, social media sites (Facebook, Twitter, LinkedIn, Google+), social discovery platforms (Reddit, Digg, Delicious), and others. Let us go through each in turn. a) SEO in a Nutshell.

Software Review 100

Software Review Marketing Social Media B2B 100

Software By Rob

FEBRUARY 10, 2009

Always Be Testing The biggest lesson I learned while taking the site from a few hundred to a few thousand dollars a month (revenue, not profit), is that there are a lot of great theories about marketing, but no one can tell you the exact thing that’s going to lead to an uptick in sales. I want solid answers.

Design 51

Design Software Review Marketing Software Developers 51

VC Cafe

NOVEMBER 6, 2010

The company is focused on re-thinking software advertising, in particular download software and plugins. Since launching in February, AfterDownload has quickly established itself as a significant player in the digital software advertising market, serving over 15 million ads daily, generating over 40K clicks.

Networking 111

Networking PPC Advertising 111

VC Cafe

NOVEMBER 6, 2010

The company is focused on re-thinking software advertising, in particular download software and plugins. Since launching in February, AfterDownload has quickly established itself as a significant player in the digital software advertising market, serving over 15 million ads daily, generating over 40K clicks.

Networking 111

Networking PPC Advertising 111

VC Cafe

NOVEMBER 6, 2010

The company is focused on re-thinking software advertising, in particular download software and plugins. Since launching in February, AfterDownload has quickly established itself as a significant player in the digital software advertising market, serving over 15 million ads daily, generating over 40K clicks.

Networking 111

Networking PPC Advertising 111

ConversionXL

JUNE 16, 2016

For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. That is, getting an email or a sale or whatever it might be. event tracking isn’t set up properly in Google Analytics). Activation: Optimizing for that first conversion. Revenue: Optimizing for actual money.

Framework 48

Framework Programming Metrics Engineer 48

Women Entrepreneurs Can

JUNE 23, 2020

When many companies look at trying to generate as many leads as possible, a lot will first think of SEO or PPC as a means of gathering such leads or interest. Setting yourself up on many platforms can help you in the future with being able to look at your data and analytics.

Social Media 52

Social Media Media PPC SEO 52

ConversionXL

JANUARY 21, 2014

The software I used said Variation 1 has 0% chance to beat Control. If you do 1 to 2 sales per month, and run a test where B converts 15% better than A – how would you know? 5: Test data is not sent to Google Analytics. You need to send your test data to Google Analytics and segment it. Nothing changes!

Analytics 132

Analytics Conversion PPC Global 132

Hearpreneur

DECEMBER 15, 2017

The company that employed us began putting profits above people and new sales above client retention. They recognize the average lifespan of a client is 3-6 months, so they implement a strong sales team to consistently search for new clients. I have been working with my Partners since November 2000. Thanks to Olivia Skuza, NuORDER !

Entrepreneur 113

Entrepreneur Czech Republic Retention B2C 113

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. E.g. Message match / headline match from PPC ad to landing page. Michele Kiss: Mastering Analytics for Optimization Success. Analytics and testing should live together in an organization. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86