article thumbnail

PPC Basics Explained — PPC Management for Small Businesses

Up and Running

Because pay-per-click advertising (PPC) needs to be an option you consider in order to reach your customers and stay competitive online. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started.

PPC 81
article thumbnail

Is Click Fraud Devouring Your Ad Budget?

ConversionXL

This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Competing businesses may click on each other’s PPC ads to waste money. Loads of PPC platforms ( Google Ads included) allow you to blacklist IP addresses. . How click fraud works.

PPC 121
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use Your PPC Campaigns as A Prospecting Tool for SEO

ConversionXL

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO.

PPC 146
article thumbnail

5 Reasons SEO Is Important For Businesses

The Startup Magazine

Pay Per Click (PPC) or paid advertisement are other methods businesses use to attract customers and drive sales. It’s not surprising that 70% of marketers prefer SEO over PPC. However, it’s crucial to be prepared for the virtual market by understanding and implementing digital media strategies such as SEO. 4. Save money.

SEO 128
article thumbnail

Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. If you don’t have customers, our articles on customer development and how to write compelling copy without customers can help you get started. Finding your target market for PPC and display ads. Image source ). By Gagan Mehra.

article thumbnail

Twitter Link Roundup #188 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Does Search Produce Better Customers Than Social Media? Does Search Produce Better Customers Than Social Media? Does Search Produce Better Customers Than Social Media?

article thumbnail

Challenges of Growing a Plastic Surgery Practice

The Startup Magazine

We’ve written this article to help you in growing your plastic surgery practice. PPC , that stands for Social Media Marketing Pay-per-click ads gives you presence in search engine results, like Google, and you’ll only have to pay for the site visits that the ads bring in. Make the most out of social media. Source: Pexels.

PPC 81