Remove Audience Remove Media Remove New York Remove Vertical
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Generative AI: Opportunity or the end of media as we know it?

VC Cafe

The internet had a massive impact on the media industry, as the reporting of news became a commodity few are willing to pay for. Source: Ben Thompson The missed opportunity of Media The realization that most people do not want to pay for the “core” product called news came late. And make some money along the way.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

Use this information to identify what interests your audience. This will help you build a picture of the target audience that will underpin your digital advertising strategy. By conducting competitive research , you can spot new opportunities to grab audience share. Dig into your sales data too. Ad blockers.

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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Experiments run by Dan Smullen , who manages technical SEO for Independent News & Media , demonstrate that Google isn’t biased against paywalled content: Before launching our paywall in February, we implemented a soft wall—a registration wall. The New York Times ) can be undone simply by disabling JavaScript.

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A Place To Call Your Own: Building Your Brand’s Vertical Social Network

YoungUpstarts

Here are the reasons why you should create a “vertical” social network for your brand: Create a more personalized social experience. Use social media technology to your brand’s advantage. You’re no longer a slave to the whims of social media’s algorithms, or the rise and fall of “hot” websites or apps that may be “over” by year’s end.

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How Technology and Training Fueled One Ad-Based Company’s Growth

ReadWriteStart

Young applied for internships and interviews, hoping to land something before graduation, hopefully at one of the big New York ad agencies. The goal is to discuss how students can benefit from using social media to boost their personal brands, even if they’re not ultimately going to do ads.

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Soundbites from the Future – 2013

Start Up Blog

An era defined and dominated by the few who could afford the factories, the media and the distribution systems. We need to have a close look at the worlds two biggest social media networks of Twitter and Facebook – they run open API’s for each other to assist their customers and suppliers switch and share between each other.

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How to Run a Tech Conference in NYC

This is going to be BIG.

The biggest thing that conference organizers don’t seem to understand is the following: New York City is not one tech community. New York is a multi-industry town. We have media startups, healthcare startups, real estate tech startups, fintech startups—every kind of startup you can imagine.