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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. A few themes which have emerged from our 13 most recent investments: CONSUMER (B2C). BUSINESS-FOCUSED (B2B). Network Effect B2B.

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Traction is the new IP

Version One Ventures

In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. This trend is particularly true in markets that are highly susceptible to network effects, such as online auctions and social networks.

IP 163
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Clubhouse put a big bullseye on social audio

VC Cafe

The early buzz of Clubhouse (despite being invite-only and iOS having a total reach of about 2 million users) along with the rising popularity of podcasts has shown that consumers crave social audio interactions and that there’s plenty of room for innovation in the space. Similar to Saga , a family-focused audio social network.

Audio 139
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4 B2B Companies That Could Inspire Your Next Content Strategy

Brandanew

One might think that B2C companies have a lot of room to play around in when it comes to interesting content, but we came across some B2B companies that nailed interesting to the t! Here are four B2B companies that could inspire your next content strategy, without boredom settling in even for a minute: 1. General Electric.

B2B 100
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Also, cohort behavior often reflects the use of the product over time. For replenishable products, if most people place their next order on the fifth week, that’s when they run out of it. The second relies on retention.

Retention 126
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. Social Has Been a Tale of One Coast. The city I call home, Boston, is not known for its social products. 1 Hacker Way.

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Relationship Science makes it easier to understand and map social networks into potential limited partners. 1) Market fund. 6) Negotiate deal.