YoungUpstarts

MAY 28, 2014

Social networking is so last year. Go B2B… 2C. Everyone loves a good consumer product but even amazing products fail because it’s so difficult to get people’s attention. Good examples include: Ycombinator, Techstars, Startup health and Rock health. Solve a Real World Problem. Kickstarter.

Security 200

Security Incubator Technical Review Bootstrapping 200

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 315

Social Media Media Startup Analytics 315

Startup Professionals Musings

FEBRUARY 26, 2023

Thus the subscription model (low fixed monthly payments), has become the norm for new products and services. If you can help with a relatively complex product or service, this one is especially appealing to customers who are not overly price sensitive, or ones for whom waiting in line can have catastrophic consequences. Network model.

Business Model 294

Business Model Startup Cloud Curation 294

Brandanew

AUGUST 22, 2015

One might think that B2C companies have a lot of room to play around in when it comes to interesting content, but we came across some B2B companies that nailed interesting to the t! While most of them play it safe using textual content primarily, there are some B2B companies that are bringing in some inspiring Content Marketing changes.

B2B 100

B2B B2C Social Media Video 100

Startup Professionals Musings

MAY 27, 2020

Thus the subscription model (low fixed monthly payments), has become the norm for new products and services. If you can help with a relatively complex product or service, this one is especially appealing to customers who are not overly price sensitive, or ones for whom waiting in line can have catastrophic consequences. Network model.

Revenue 420

Revenue Cloud Curation B2B 420

YoungUpstarts

APRIL 22, 2016

Social networks such as Facebook and Twitter? Apple manufactures products, owns retail stores and also has an open platform for developers to build and sell apps that makes the products Apple sells even more desirable. Salesforce does the same thing in the B2B world. What’s the hottest trend in business right now?

Japan 100

Japan Global Asia API 100

Agile VC

OCTOBER 27, 2011

I’m not the first person to describe this trend, and my prior background has been primarily as a consumer web guy more than in B2B companies. The classic delineations of web products for business and consumer (“enterprise” direct selling, on premise vs cloud, etc) are only getting blurrier.

Software 100

Software B2B Silicon Valley Acquisition 100

ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. Developing a social media following. Compare that to SparkToro’s account, which is more mostly product-focused. Take SparkToro’s Co-founder, Rand Fishkin.

Reputation 134

Reputation Audience Management Social Media 134

Both Sides of the Table

OCTOBER 1, 2009

It affects even B2B companies because ultimately most must sell to companies who sell to consumers and if they suffer they cut back on suppliers. Please do not read that I think an early-stage company with limited product and only beta customers should go straight for a $5 million fund raising. It is also a result of pent-up demand.

Technical Review 269

Technical Review Stock Hawaii Early Stage 269

crowdSPRING Blog

FEBRUARY 6, 2013

The creator of the content ultimately wants to sell a product or service to prospective buyers who benefit from the content, but the goal of content marketing is rarely to sell directly. Some of them might buy products and services from you. Others might recommend your products and services to their own networks.

Small Business 94

Small Business Marketing North America Distribution 94

Duct Tape Marketing

JULY 17, 2014

That holds true even in the B2B marketplace—according to one study , 60 percent of B2B tech buyers look at peer reviews before making buying decisions. After all, when it comes to your own purchasing decisions, are you more likely to trust an ad or a person who’s actually used the product? Who are your advocates?

Technical Review 73

Technical Review Marketing B2B Social Media 73

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 199

Social Media Media Analytics Viral 199

View from Seed

AUGUST 30, 2016

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. Social Has Been a Tale of One Coast. The city I call home, Boston, is not known for its social products. 1 Hacker Way.

Social Media 185

Social Media B2B North America Media 185

YoungUpstarts

OCTOBER 10, 2012

Talented product developers. If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost.

Customer 154

Customer Fractional CTO Canada Technical Review 154

YoungUpstarts

MARCH 18, 2013

Additionally, social media is not very expensive; you can generate buzz over a product launch or new service without spending a lot of money. You can even capitalize on social media connections you make with other businesses. Facebook currently dominates the social networking scene for individuals and for businesses.

Social Media 269

Social Media Small Business Media Marketing 269

Duct Tape Marketing

JANUARY 17, 2014

A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%). Video product reviews on Amazon nearly always appear at the top of Google’s rankings. . Reach customers on a deeper level.

Video 75

Video Marketing Harvest Bandwidth 75

Startup Professionals Musings

MARCH 8, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media may be low on your list.

Social Media 147

Social Media Media B2B Analytics 147

Duct Tape Marketing

JULY 31, 2014

billion users, spending 700 billion minutes on the network every month. In the United States, 58% of the population use at least one social network, and that number leaps to 98% for those aged 18 to 24 years old. And yet, I still have organizations or consultants tell me, “my customers aren’t really on social media.”.

Social Media 37

Social Media Media Social Network Cloud 37

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Also, cohort behavior often reflects the use of the product over time. For replenishable products, if most people place their next order on the fifth week, that’s when they run out of it. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

David Teten

SEPTEMBER 5, 2014

We’re not mainly for B2B companies or later stage companies or anything like that. Then we constantly, and proactively, facilitate introductions to the right mentors and advisors in our network. GLG Share is really a membership more than a product, and we want to serve our members however we can. Who are they?

New York 114

New York Technical Review Networking Advisory Board 114

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 166

Social Media Media Cost Analytics 166

The Startup Magazine

MAY 22, 2019

Your products and services are successful in your home country. Do you want to introduce your products or services into unknown territory? Introducing your product in a masculine culture? LinkedIn is THE network for business contacts and B2B marketing, but don’t forget local channels! But then results disappoint.

Netherlands 123

Netherlands Spain Marketing Campaign 123

Startup Professionals Musings

OCTOBER 2, 2013

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Startup Professionals Musings

AUGUST 22, 2012

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 238

Social Media Media Cost Startup 238

Brandanew

OCTOBER 6, 2015

Also most of the social networks like Facebook and Twitter themselves offer decent analytics. Also, there are task specific tools that can help you gain important insights into your social activities. However, if you are a B2B business looking to win clients and sell products, mere traffic will tell you nothing.

Social Media 100

Social Media Media Analytics Social Network 100

Startup Professionals Musings

JUNE 18, 2011

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 232

Social Media Media Entrepreneur Analytics 232

ConversionXL

MARCH 19, 2012

Product quality and seller reputation matter , goes without saying. What about when the product matches the customer’s needs and wants, and they trust the seller? This applies equally to B2B - 71 percent of enterprise purchase decisions in the United States begin with research conducted on a search engine.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

Hearpreneur

JUNE 18, 2016

For me, Twitter is still the #1 social network because it is (or can be) *truly social*. What’s left, however, is a thriving ecosystem of B2B resources, professional discussions, and community noticeboards, and information and interaction that’s best accessed through Twitter chats, lists and hashtags.

Entrepreneur 48

Entrepreneur Social Network Channel Social Media 48

Startup Professionals Musings

APRIL 24, 2016

Thus the subscription model (low fixed monthly payments), is rapidly becoming the norm for new products and services. If you can help with a relatively complex product or service, this one is especially appealing to customers who are not overly price sensitive, or ones for whom waiting in line can have catastrophic consequences.

Revenue 120

Revenue Startup Cloud Curation 120

David Teten

SEPTEMBER 23, 2017

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Relationship Science makes it easier to understand and map social networks into potential limited partners. 1) Market fund.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Duct Tape Marketing

MAY 22, 2019

So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing. Yeah, the B2B software company I would 100% focus on creating content that your customers, around keywords that your customers search for. Brian Dean: Plenty. Brian Dean: Cool.

SEO 60

SEO Kansas City Kansas Missouri 60

The Startup Magazine

OCTOBER 24, 2018

With more and more businesses realizing videos for marketing and brand education, 73% of B2B organizations say they have received a positive ROI after using video marketing. In addition to corporate training & e-learning, businesses also utilize software for marketing communications, customer support and product education.

Software 136

Software Bandwidth API Flash 136

Startup Professionals Musings

MARCH 2, 2015

Thus the subscription model (low fixed monthly payments), is rapidly becoming the norm for new products and services. If you can help with a relatively complex product or service, this one is especially appealing to customers who are not overly price sensitive, or ones for whom waiting in line can have catastrophic consequences.

Business Model 120

Business Model Startup Cloud Curation 120

ConversionXL

JANUARY 31, 2014

What are you using our product for? Surely, what’s “appeals” to a 54 year old mother of 5 who goes online to check Facebook and Metafilter will be vastly different from a Google Glass wearing, 27 year old power-user of social networks you haven’t even heard of yet. 5 Dimensions of Rockstar B2B explainer videos.

Analytics 134

Analytics Video Matching Conversion 134

techcrunch.com

MARCH 8, 2012

I meet people all the time who have no technical background whatsoever, and they want to start an online business, perhaps build a mobile app, or launch a SaaS product. If you still don’t know what product/market fit is, and why it matters, please read up on it.

Technical Cofounder 49

Technical Cofounder Cofounder San Antonio Europe 49

Duct Tape Marketing

OCTOBER 9, 2018

LinkedIn is the oldest social network. While she speaks specifically to LinkedIn today, the principles behind her advice can be applied across all other social networks. Ninety-four percent of B2B buyers view multiple pieces of content from the vendor they ultimately select. Why is LinkedIn Important?

Conversion 75

Conversion Sales Audience Social Network 75

Up and Running

AUGUST 18, 2021

The answer is social networks. Specifically, in the case of generating business-to-business (B2B) ideas, you want to focus on LinkedIn. It’s much easier to build something around a user’s needs rather than pivoting your product to fit their needs post-launch. But how does one digitally get out of the building?

Search 113

Search Private Equity Naming Conversion 113