Remove B2B Remove Conversion Remove Internet Remove Viral
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7 Steps To A Memorable New Venture Marketing Rollout

Startup Professionals Musings

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media?

Marketing 240
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Why Video Marketing is Underrated (and How to Use it to Your Advantage)

Duct Tape Marketing

The result: Plenty of organic, viral interaction about the videos that boosted traffic for these YouTube users’ Let’s Play video as well as sales for Galactic Café. A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%).

Video 73
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How To Scale Your B2B Marketing Strategy

Duct Tape Marketing

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. What was needed? What’s new? [07:37]

B2B 79
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The Landing Page Optimization Guide You Wish You’ve Always Had

ConversionXL

We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion. Why You Should Focus On Clicks Before Conversions. Do This: Set up your conversion goals in Google Analytics. Conversion rates for our top Adwords are way up. The Conversion Funnel Survival Guide.

Analytics 134
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a16z Podcast: Growth in Turbulent Times

Ben's Blog

If you’re Expedia or Booking, regardless of whether or not people are looking at flights, my guess is the percentage of people who look up a flight versus actually book the flight, that conversion rate is probably down. People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.”

Founder 36
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Social Login and CRO: 9 Things You Should Know

ConversionXL

We are always striving to boost conversion rates and encourage users to engage more. Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations.

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The Missing Ingredient From Your Content Marketing Strategy

Duct Tape Marketing

I’m writing blog posts almost on a daily basis, but I am getting zero traction from social media and my conversions are terrible,” said Adrian, the director of a large software company in Australia. This is especially true if you are creating content with the goal of generating B2B leads. Write the blog post in a conversational manner.