Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 247

Social Media Media Reputation Viral 247

Startup Professionals Musings

APRIL 13, 2019

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. If your business is industrial B2B products, social media should be low on your list.

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Social Media Media Analytics Viral 199

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 82

B2B Marketing B2C ChatGPT 82

Startup Professionals Musings

MARCH 8, 2017

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. If your business is industrial B2B products, social media may be low on your list.

Social Media 147

Social Media Media B2B Analytics 147

Startup Professionals Musings

APRIL 9, 2017

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. If your business is industrial B2B products, social media should be low on your list.

Social Media 166

Social Media Media Cost Analytics 166

Startup Professionals Musings

OCTOBER 2, 2013

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. If your business is industrial B2B products, social media should be low on your list.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Startup Professionals Musings

AUGUST 22, 2012

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. If your business is industrial B2B products, social media should be low on your list.

Social Media 238

Social Media Media Cost Startup 238

Startup Professionals Musings

JUNE 18, 2011

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. If your business is industrial B2B products, social media should be low on your list.

Social Media 232

Social Media Media Entrepreneur Analytics 232

Startup Professionals Musings

SEPTEMBER 20, 2013

There is also more going on in every location, so this personal need and super sensitivity to the local community has spawned a new breed of Internet startups, called “hyperlocal.” Word-of-mouth and cheap viral marketing won’t build critical masses of users, curated content, and direct sales forces.

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Finder Curation Seattle Community 210

ConversionXL

JANUARY 31, 2014

Sidetrack: What Are The Elements of a Viral Pre-Launch Page? Age, poor internet connection, or outdated computer hardware may also impede on your prospect’s ability to click play. 5 Dimensions of Rockstar B2B explainer videos. Recommended Reading: Useful Value Proposition Examples (and How to Create A Good One). Repeat after me.

Analytics 134

Analytics Video Matching Conversion 134

Cracking the Code

JANUARY 28, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Ben's Blog

MAY 15, 2020

People saying, “This is what’s happening to B2B SaaS or this is what’s happening to this category.” And so, we’ve seen a product-led growth motion certainly in the B2B space happening slowly. Brian : There’s a couple things about this, though. ” We know that that mental shift is happening.

Founder 36

Founder Conversion Technical Review Cash Position 36

The Next Web

AUGUST 19, 2013

It just so happened that I became the CEO of a B2B tech startup. Direct sales are common with B2B startups. Thanks to the power of the Internet, you can build channels that are selling to many people without the need to communicate with them individually. Well, then you’ve got to go viral.

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Belarus Viral Channel Startup 137

ConversionXL

SEPTEMBER 2, 2019

Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. Impressive, but since only 3.4% This post contains video, click to play]. Image source.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

JUNE 24, 2014

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. However, be aware that any slips in customer service or problems with products can also go viral. The ‘ united breaks guitars ’ video on YouTube went viral, and not in a good way for United Airlines.

Social Network 130

Social Network Viral Social Media B2C 130

Duct Tape Marketing

MARCH 6, 2014

Here’s the problem: practical information isn’t typically the sort of content that can easily go viral (especially if you don’t have a large pre-existing social network). This is especially true if you are creating content with the goal of generating B2B leads. These blog posts nearly put me into a coma – they were that boring.

Marketing 74

Marketing Social Media Australia Viral 74

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Web/Internet/IT/eMedia.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Duct Tape Marketing

MARCH 23, 2023

In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. So I, I always thought I was going to become a publisher, but to somewhere along the line, I noticed that they were kicking publishers out of the building because of this thing called the internet. This is John Jantsch.

Framework 76

Framework Audience Audio Elevator Pitch 76

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. . I previously posted a detailed presentation with sales technology tools useful for B2B sales. 9) Accelerate portfolio company value.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

JUNE 11, 2014

From B2C to B2B. For now, take my word that by not making you learn to use the internet all over again the team at Cartier is unusual and worth admiring. You know because this internet thing is a fad. Yes these brands have YouTube channels and every once in a while they throw up a viral video and everyone oohs and aahs.

Design 150

Design Software Review Technical Review Mobile 150

Duct Tape Marketing

JANUARY 14, 2020

And part of my process, and I have a couple of kind of viral time-lapse videos out there that kind of show what this looks like, where I’m moving paper around and using post it notes and stuff. We’re looking for, I mean half of the articles that go viral are, 10 speakers that you have to have at your next event.

Curation 39

Curation Video Viral Government 39

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. SEO 2016: Learn search engine optimization with smart internet marketing strategies.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

OCTOBER 14, 2015

How Emotional Valence and Arousal Affects Virality. Sadness had the opposite effect on virality. Of course, you can see that arousal also plays a part in virality, otherwise awe and anger would be at opposite sides of the viral spectrum. That’s the goal of most landing pages (especially B2B). Uplifting works.

Viral 48

Viral Semantic Campaign Framework 48

mashable.com

SEPTEMBER 1, 2011

INFOGRAPHIC] How Agencies Are Spending Online Media Budgets [INFOGRAPHIC] Global Internet Traffic Expected to Quadruple by 2015 [INFOGRAPHIC] The History of Advertising on Twitter [INFOGRAPHIC] What Makes the Modern Media Agency [INFOGRAPHIC] How Does the iPad 2 Compare to the Tablet Competition?

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San Francisco New York City Social Media Entrepreneur 99

Mike Michalowicz

FEBRUARY 11, 2013

Establishing a presence on the Internet even if you have a physical store, is critical. If you want to get people’s attention and have them call you, there’s nothing like writing an article for a trade magazine (for B2B) or local magazine (for B2C) to gain credibility and get the exposure you want. Social media isn’t new.

Small Business 167

Small Business Marketing PR Social Media 167

ConversionXL

DECEMBER 9, 2013

In this article, we’ll look at the role that emotional design plays in expanding reach, the influence emotion has on decision making, and we’ll even answer the age old question of does emotion impact B2B? Viral agency Frac.tl’s answer – You show in shocking, unavoidable detail just how bad the problem actually is.

Sales 126

Sales B2B Campaign Video 126

mashable.com

NOVEMBER 4, 2010

Whats Hot in Social Media This Week HOW TO: Organize a Mashable Meetup View More » Business 5 Proven Strategies for B2B Social Me. However, they should be mindful as the brand and revenues grow, free optimization tools can have a negative impact on Total Cost of Ownership. Facebook Wins Another Patent for Its. OpenTable Seated 15.4

Developer 73

Developer Software Review PHP Social Media 73

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), On one of the most visited page on the internet. If you are a B2B company, checkout Cisco's social efforts. but commitment to uniqueness is inconsistent. Reach one of the largest global audience on the planet proactively consuming content.

Analytics 149

Analytics Marketing Audience Channel 149

conversionxl.com

FEBRUARY 4, 2014

Sidetrack: What Are The Elements of a Viral Pre-Launch Page? Age, poor internet connection, or outdated computer hardware may also impede on your prospect’s ability to click play. 5 Dimensions of Rockstar B2B explainer videos. Recommended Reading: Useful Value Proposition Examples (and How to Create A Good One). Repeat after me.

Analytics 98

Analytics Software Review Conversion Video 98

Rob Go

JULY 11, 2013

As a seed fund, we tend to layer in “ capital efficient beginnings ” to the mix given our investing model and belief about the best way to build internet and software businesses. Some products have what look like great viral loops, but aren’t very successful. But this time, I gave a different answer.

Distribution 66

Distribution Vertical Viral B2B 66

mashable.com

SEPTEMBER 22, 2008

b2b CRM – A Web-based CRM that manages contacts, activities, and your sales pipeline, and integrates with Outlook and Word. HubSpot – HubSpot is an Internet marketing suite that integrates with your website to track your online marketing efforts. zendesk – A branded online customer support system. Join the 2.3

Software Review 78

Software Review Social Media Social Network Software 78

ConversionXL

APRIL 14, 2016

Unlike a great deal of B2B marketing, the page communicates like one human talking to another. 10 Ways the Internet Is Destroying You” (ListVerse). Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us” (Okdork). Dropbox Business does this beautifully. Negatives. “10 How To’s. 
“How Numbers. 
“Why

Conversion 48

Conversion Technical Review Audience PPC 48

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. You sell a product that requires an internet connection and a web browser for access, which means your prospects are online! Yet many B2B companies don’t have a clue. internet. (6). Cracking The Code.

Software Review 48

Software Review North America Europe Metrics 48

marketingland.com

JULY 11, 2012

Attend Our Internet Marketing Conferences. Our SMX events deliver the most comprehensive educational and networking experiences for internet marketers, whether youre a seasoned expert or just starting out. Learn more about internet and search marketing with our free webinars, whitepapers and research reports at Digital Marketing Depot.

Email 49

Email Mobile SEO Search 49

mashable.com

OCTOBER 5, 2012

Fake Ad Rips Internet Explorer 9 in Most Devastating Way Possible [VIDEO]. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Facebook Is Like Bananas and Boxes, Says the Internet. viral video. viral videos.

Naming 84

Naming Startup Social Media RSS 84

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). The others are all B2B companies. You guessed it — straight up free money. As a group they have done quite well.

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IPO Customer Matching Silicon Valley 82