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How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

That’s why Customer Acquisition Cost (CAC) is such a critical metric. Cost of software/hardware used in sales and marketing Agency, PR, or any third-party costs involved in sales and marketing. The sum total of these costs divided by the number of new customers gives you CAC. If so, include it in your acquisition costs.

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. Cost per lead. cost per download. The two aren’t disconnected, though. It starts with sales enablement.

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How to Supercharge your Content Marketing with Paid Advertising

Brandanew

Publishers, or Content Producers, can pay a Cost-per-Click to have their ads appear beside editorial content on Mashable, People, CNN, ESPN, Fortune, Hearst, The Washington Post, Time Inc., The Disqus widget is currently embedded on websites like ABC News, TMZ, Fashionista, National Post, Mother Jones, and many others. LinkedIn Ads.

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10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

We see our Red Widgets Ad Group in the Products Campaign has the lower CTR of the two, and is less than half the CTR of the day before. Dig into the keywords in the Red Widget Group to find out which ones are generating impressions without clicks. It might be worth it to run one or both Ad Groups on Saturday. Do your negative research!

PPC 111
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Monetizing Groupthink – Interview with Israel’s Gift Project

VC Cafe

Ron Gura, co-founder and CEO of The Gifts Project, believes his B2B platform solves this problem. The company has created a plug-in which displays a Group Gifting widget on e-retailers’ product pages. When the cost of the gift is fully covered then the organizer can complete the purchase.

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Twitter Link Roundup #255 – Some Lovely resources for Small Business, Startups, and Design!

crowdSPRING Blog

B2B Influencer Content Marketing Case Study & 18 Resources crowdspring.co/1Dm42V8. Top 10 Tips to Pick Cost-Effective WordPress Hosting – WP Mayor crowdspring.co/1LB98CT. E-Commerce Site Design Mistakes You Need To Avoid At All Costs | InstantShift crowdspring.co/1wwjg4W. The New Era of the Hybrid Marketer crowdspring.co/1zbayAT.