ConversionXL

JULY 8, 2021

On the contrary, you’re likely to afford a modest average conversion rate from search traffic. From here, the levers you can pull to increase bottom line are: Increase search traffic Increase conversion rate from organic traffic. Increasing search traffic comes down to creating new landing pages and content.

Conversion 156

Conversion CPA Metrics Analytics 156

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. Non-Ecommerce.

Analytics 71

Analytics Web Technical Review Metrics 71

ReadWriteStart

JANUARY 10, 2020

Online stores have massively penetrated this segment, making this concept come alive on the web. Additionally, eCommerce sites have paved the way for brands not only to sell their products on their online shopping site but also on Amazon, Facebook, etc. Mostly, due to the constant inflow of new collection and a large SKU count.

Startup 78

Startup eCommerce B2C Metrics 78

Up and Running

JULY 26, 2021

While there are lots of website agencies and freelance designers on the market, the truth is that reputable web agencies receive RFPs all the time. If you don’t have the in-house resources to create a professional site, you’ll want to look for a talented web design team for assistance. 5 key components of a website design RFP.

Design 149

Design eCommerce B2B Web 149

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 SEO, or search engine optimization, makes your website and its content more visible to search engines.

SEO 80

SEO eCommerce Analytics Software Review 80

Occam's Razor

JANUARY 6, 2010

As we spring to action full of passion I wanted to share with you all a short list of things that will expand your little world of online marketing & web analytics. Change is hard, even if we know that we should be executing a multiplicity strategy to win in the web analytics 2.0 That's sucking.) That's sucking.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

JANUARY 18, 2022

This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. Positioning is the reason ConvertKit wins with creators, while Drip is favored in the SaaS and ecommerce market.

Marketing 110

Marketing Product Audience Equity 110

Hearpreneur

JULY 5, 2023

3- As a tool for talent search Photo Credit: Jaime Nacach As a recruitment agency actively seeking bilingual Latin American professionals, TikTok has proven to be an effective tool in our talent search efforts. Our articles are monetized with useful products and services that will help our audience level up their finances.

Entrepreneur 106

Entrepreneur Audience PPC Campaign 106

This is going to be BIG.

FEBRUARY 22, 2010

Because people live, shop, and buy in real time, Monetate products enable e-commerce web sites to market in real time. Monetate Mobile adds mobile-native navigation, search, GPS store location, cart access and more, to any site, overnight.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

crowdSPRING Blog

AUGUST 6, 2018

Establishing a presence on the web was probably one of the first things you set up, after your logo and branding strategy. Perhaps your site’s ecommerce performance isn’t up to expectations, or you’re not getting as many conversions you’d like. But is your website as effective as it could be? Think about Google.

Mobile 48

Mobile Design Technical Review RSS 48

Occam's Razor

JULY 6, 2016

I've written about the biggest mistake web analysts make. It does not matter if you are are B2B or B2C. Yet, no one bothered to try the web experience to check how much it sucked. Don't bother searching for it using the search box on any patagonia.com webpage. Zero results via search.

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. If you are in B2B, you’ve certainly heard of account-based marketing by now. Do you have historical data on your users beyond the ones available from their web session? Which campaigns specifically? Firmographics.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Log into the Advanced Segmentation tool in your web analytics tool.

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Of course there is still the search box on top of the page. But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. But you have to try.

Web 164

Web Design Marketing Security 164

Occam's Razor

JANUARY 24, 2011

The way OOD manifests itself is that in every website and web business I work with I am obnoxiously persistent in helping identify the desired outcomes of the site / business before I ever log into their web analytics data. Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 122

Analytics Conversion Affiliate Web 122

The Next Web

SEPTEMBER 1, 2013

59% of B2B marketers rate blogs as the most effective content marketing tactic ( CMI ). B2B marketers who use blogs generate 67% more leads per month than those who do not ( Inside View ). Set up Twitter searches. For example, if you’re product is an eCommerce platform where people sign up to set up their online store.

eCommerce 147

eCommerce Startup B2B Audience 147

ConversionXL

FEBRUARY 26, 2014

Not just relevance in the sense of improving Quality Score or Ad Rank, but improving the relevance of your search marketing keywords and ads to your potential customers. This ad is helping the website by providing a contact phone (especially good for mobile searches), and sitelinks.

PPC 111

PPC Widget Campaign Technical Review 111

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. Then, read on to see what I picked.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

YoungUpstarts

MAY 22, 2015

And for businesses today the water-flow is towards the web. The exponential rise of ecommerce illustrates the acceptance of internet as a major marketplace globally. The names which do not reflect in the search results are left out. Even adding an ecommerce section to a website is no trouble. billion in 2014.

eCommerce 100

eCommerce Internet China B2B 100

YoungUpstarts

DECEMBER 15, 2015

Practical Ecommerce contributor Erica Tevis noted that research is critical in order to identify a company’s potential target audience. Traffic source, such as shoppers who landed on your site through a search engine. First and foremost, retailers must determine who, exactly, is their target audience. Customer location.

Customer 100

Customer Audience Mobile B2B 100

techcrunch.com

MARCH 8, 2012

My experience: I exited my last company, an award-winning B2B telecoms operator, and knew that I wanted to build a SaaS product. I wanted to go back to my roots (my first business was ecommerce) and start something scalable that solved some kind of management or collaboration problem for businesses. Powered by Personforce.

Technical Cofounder 49

Technical Cofounder Cofounder San Antonio Europe 49

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. Organic search rankings (rank, page titles, snippets).

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

MAY 13, 2020

Since that day, I’ve been exploring how raw data can be a web analyst’s best friend. Now that more and more tools allow you to access raw data—and cloud storage has become more powerful—web analysts should shift focus, too. And, as web analysts, we need to be fully aware of exactly what you get for that investment.

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

APRIL 4, 2014

According to a joint study by Econsultancy & Adobe, 63% of companies surveyed do not have the ability to target personalized web content in real time & 27% disagree that it’s even important. According to Monetate , email still provides the best conversion rates when compared to other traffic sources in eCommerce.

eCommerce 112

eCommerce Sales Marketing Software Review 112

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). No, of course not.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

SEPTEMBER 15, 2014

When you tag your email, paid search, display, organic and paid socially shared urls, you are going to ensure that your analytics solution will capture the source accurately (even in all those cases where there is no referrer). You can track mobile websites just fine with your standard web analytics tool. I kid a little of course.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

AUGUST 12, 2013

MCA-ADC covers the challenge of attributing credit to all digital marketing channels (Social, Display, YouTube, Referral, Email, Search, others) that contributed to a particular conversion (or multiple conversions). This is the standard attribution model in all web analytics tools. Multi-channel attribution across digital channels.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

NOVEMBER 9, 2021

Landing page optimization is the process of continuously testing, amending, and retesting the effectiveness of your web pages to improve conversion rates. . Memberstack’s B2B audience are familiar with YCombinator. Readers are searching for alternatives to Salesloft, which infers there’s something they don’t like about the platform.

Audience 156

Audience Video Software Review Conversion 156

Occam's Razor

NOVEMBER 15, 2010

Web Analytics blog was to pull us up 10,000 feet to do something we do less than 1% of the time in the web analytics world – look at the bigger business picture. It was called: Secret To Winning With Web Analytics? " How would I start the process of web data analysis right? Go use site search.

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

MARCH 24, 2016

Another example could be on an eCommerce site. Say that you discover customers that use the search feature are twice as likely to convert. Now, you don’t know why – there’s no causal link between searching and conversion. As I mentioned above, the metrics you’re searching for won’t imply causation. image source ).

Metrics 48

Metrics Conversion Analytics Retention 48

Occam's Razor

DECEMBER 9, 2013

One day your leadership realizes you stink at digital (all of it or just Facebook or search and display or mobile or whatever). A good example, for e-commerce and non-ecommerce sites, is [link]. During this stage you should also invest a lot in Search Engine Optimization. Don't do paid search. Look at the colors.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. What would be the future of Adwords marketers with not provided searched query ?

Analytics 131

Analytics Marketing Campaign Metrics 131

crowdSPRING Blog

NOVEMBER 9, 2012

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! The Evolution of Display: Change Is Here, For Good | John Battelle’s Search Blog – [link]. John Battelle’s Search Blog – [link]. Digiday – [link].

Social Media 101

Social Media Small Business Design Media 101

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. You launch your site, it becomes stale in due course (from a organic search signal perspective). It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). And so on and so forth.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. Search Contribution: Acquisition, Behavior, Outcomes! Search engines are immensely valuable sources of traffic for any type of website. Data above is for a B2B website with no ecommerce.

Metrics 147

Metrics Analytics Channel eCommerce 147

Occam's Razor

JUNE 11, 2014

From B2C to B2B. Ditto if I do a Google search for "high zoom digital camera" and get an ad for Frys Electronics. A search for "sales automation" shows a link for Zoho, leading me to the site below left. But for a search query stuffed with think intent , they have created a do page. How crazy is that?

Design 150

Design Software Review Technical Review Mobile 150