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Are You Wasting Your Marketing Budget?

Up and Running

It’s a precious commodity; your investment into your own company stock. Here are couple of staggering statistics Adobe shared: Only 8% of companies say they can determine ROI from their social media. 50% of B2B companies find it difficult to attribute marketing activity directly to revenue results. You need it to perform.

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What Does a Demand Generation Manager Do? (And How to Become One)

ConversionXL

The average B2B buyer has 27 brand interactions before deciding. Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. And they put a lot of stock in them. The day for Amanda ends with checking emails, before listening to a podcast on growth on the commute home.

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The Landing Page Optimization Guide You Wish You’ve Always Had

ConversionXL

I always strongly recommending working with a professional to create any visual elements, and stay away from stock photos if you’ve got the budget. But, if you must create your own photographs or use stock images, follow this tutorial by Practical E-Commerce and use the list of stock photographs on this page.

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How To Make Your Product Story Successful

Brandanew

You want the customer to read, get wowed and be interested to contact you if you’re a B2B player. Many of us forget that most purchasing decisions- B2B included- are emotional, not necessarily rational. Share the same stories consistently on all your channels from social media to blogs to emails to physical retail (YES!)

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Guest Posting: How to Get it Right (When So Many Get It Wrong)

ConversionXL

For example, if you notice a new guest post on a publication you’re interested in, you can reach out to that author via email or social media and ask the best way to get in touch with that blog. For instance, on Facebook, there’s a popular group, “ B2B bloggers boost group ,” for link-builders and content marketers.

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Small Business Marketing Guide: Types of Traditional and Online Marketing

crowdSPRING Blog

Email Marketing. This type of marketing involves delivering content and promotional offers to customers through email. Effective email marketing requires good design and optimization. It also requires you to pay attention to how people consume email. Social Media Marketing. Inbound Marketing. Tradeshows.

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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

B2B Search Marketing. Social Media. What is Social Media Marketing. Social Media Columns. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events. How To: Social Media Marketing. Enterprise Social Media Management Software. PRO Guides.

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