Up and Running

MARCH 8, 2017

According to The Alternative Board’s (TAB) September 2014 Small Business Pulse Survey , only six percent of business owners consider themselves “very trusting” of the information they receive from B2B vendors. Remember, business owner and vendor relationships are a two-sided equation, and both sides must work productively together.

B2B 109

B2B Sales Sales Cycle Social Media 109

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So for b2b, you know, what platforms I should say, should generically say they should be focused on? This is John Jantsch.

Social Media 79

Social Media Media B2B B2C 79

ConversionXL

OCTOBER 30, 2021

To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. They already know about your product, and now they’re evaluating whether it’s for them. They already know about your product, and now they’re evaluating whether it’s for them. This person is more likely in the consideration stage.

Customer 140

Customer Marketing Social Media CPA 140

ConversionXL

MAY 27, 2022

In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Using this metric on your white papers, case studies, and videos is setting yourself up to fail. email, ads, retargeting, etc.)

Demand 124

Demand B2B Distribution Channel 124

Duct Tape Marketing

JANUARY 17, 2014

A recent B2B Benchmark Survey revealed more than 90% of marketing respondents used video on a site, second only to the learn more/contact us option (nearly 100%). Video topped white papers and case studies (84%) and even live demos with company representatives (just less than 80%).

Video 75

Video Marketing Harvest Bandwidth 75

Duct Tape Marketing

DECEMBER 15, 2022

Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition? [6:53] 6:53] What are a couple of examples of companies doing this really well? [8:44] Thanks for having me.

Community 82

Community Framework Advisory Board Viral 82

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. 74% of B2B marketers consider webinars to be the most effective way of generating high-quality leads. Product or service pitch example.

Product 97

Product Audience Social Media Sales 97

YoungUpstarts

DECEMBER 9, 2014

Rather, demonstrate through case studies or client stories how your products and services help your customers. this is especially true for B2B companies. From blogs, webinars, white papers and e-Books to FAQs, case studies, photos and videos, the second part of the book highlights the dos and don’ts for each content class.

B2B 185

B2B Social Media Afghanistan Iraq 185

SVPG

JULY 15, 2016

In recent articles on keys to product success and the alternative to roadmaps I have highlighted that if you want the benefits of product team empowerment and autonomy, then you need to provide each team with the necessary context in which to make good decisions. Product Vision. Product Strategy.

Technical Review 60

Technical Review Vertical B2B Database 60

Duct Tape Marketing

DECEMBER 1, 2022

08:35): Like not just to, you know, fill a pipeline full of, of, of leads to throw over, to, to nurture and eventually end up in sales, but to really tell a story in a way that is going to differentiate us and our products and our services. They want to hear about the features of our product. And so it's like, what do you do with that?

Charlotte 88

Charlotte Audience Technical Review Chicago 88

Duct Tape Marketing

JUNE 7, 2023

You know, they don't know which products to upsell and cross-sell or what's the best for customer. And then they need to go and now they're gonna send a white paper or they're gonna send a video link, but they have to go to another system in order to grab that content, right? Is the product and service good?

Employee 75

Employee Technical Review Advisory Board Sales 75

Mike Michalowicz

FEBRUARY 11, 2013

Give away your product or promotional item on Twitter. Ask a question about a product on your website or blog. Spend weeks listening to them; you’ll be amazed what they will tell you about their concerns, their ideal products, their current frustrations with their vendors. Twitter Giveaways. The first person to answer wins.

Small Business 167

Small Business Marketing PR Social Media 167

The Startup Magazine

JUNE 5, 2018

This is especially true for B2B companies, for which LinkedIn is a vital clearinghouse of information. Original content is a crucial pillar of your corporate LinkedIn profile, no matter how self-evident you believe your products’ or solutions’ advantages to be. Failing to Dress Up Your Company Profile.

Marketing 84

Marketing Social Media Metrics Viral 84

Brandanew

MARCH 7, 2016

In many previous organizations that I’ve worked with Sales was always a team somehow disconnected with marketing or product. We’re blurring the lines between product marketing, marketing and sales. In one of the companies that I worked at, the cost of generating a B2B lead was about $80. Break the silos.

Sales 100

Sales Marketing B2B Lead Generation 100

The Next Web

NOVEMBER 18, 2013

When was the last time you were enthralled by B2B “content?”. This means that great content can also give B2B companies a serious leg up over their competition. Anyone can produce Web copy, infographics, videos, slideshows, white papers, blog posts, cartoons and interactive gizmos – but not everyone can do it well.

B2B 137

B2B United States Audience Social Media 137

Seeing Both Sides

JULY 11, 2013

In every start-up, finding initial product-market fit is a magical moment. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. I''ll discuss each one below. 1) Enterprise Sales.

Sales 50

Sales Technical Review Software Review B2B 50

Agile VC

MAY 10, 2012

Yet agriculture is a massive global industry and one that is increasingly reliant on data for a range of needs – improving production, benchmarking across farms, even regulatory and financial reporting. The white paper they wrote about it is here and there’s also a useful infographic. feedstocks).

Silicon Valley 223

Silicon Valley Cofounder Seed Stage Syndicate 223

Austin Startup

JUNE 26, 2019

If you’re a founder/product manager/business owner, I encourage you to find that out! that a sub-par product/execution is very likely to win the market. On the other side, I lament the budgets and detailed explanations of ECE wonks working to sell a white-paper vision in a smartphone world. and the outcomes. “If

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

Occam's Razor

MARCH 23, 2010

This means when you buy a paid web analytics tool you'll be hobbled until you buy the versions of the product that actually do the job you want (and more). I wanted a white paper so I could convince my HiPPO (Highest Paid Person's Opinion) that some magnificent Thought Leader pontificated something so we should do it.

Analytics 118

Analytics Web Metrics Channel 118

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. That’s real graduate level stuff, and most businesses aren’t taking care of the one or one and one or two kinds of things.

Marketing 56

Marketing Social Media Analytics Software 56

Guy Nirpaz

OCTOBER 31, 2011

Joel York has written extensively about the new breed of B2B buyer and the changes to the B2B sales process, especially for SaaS products. The new breed B2B buyer: it’s self-service stupid! Long story short, the key to the wallet of the new B2B buyer: Instant online gratification through efficient self-service.

B2B 51

B2B Customer Algorithm Campaign 51

Duct Tape Marketing

AUGUST 29, 2013

Of course, websites and newsletters are by their nature intended to sell specific products and services. As an aside, B2B companies, and in particular B2B technology companies, tend to be the most progressive in content marketing for demand generation. So what type of content should the B2B content marketer be producing?

Demand 65

Demand Tampa Marketing B2B 65

Guy Nirpaz

NOVEMBER 15, 2011

HubSpot data points in the same direction: the most reliable indicator that a lead will convert into a customer is a request for a demo (46%) as compared to download a white paper for example (22%). B2B companies need to learn from this and move to lower touch selling models, wherever possible.

Sales 108

Sales Social Media B2C B2B 108

Duct Tape Marketing

MARCH 21, 2014

The latest content marketing benchmarks, which were collected from Content Marketing Institute and MarketingProfs with the assistance of BrightCove, suggests that B2B marketers tend to use a combination of 13 of those content marketing tactics. The lack of quality time to complete marketing tasks leaves many searching for productivity hacks.

Marketing 71

Marketing B2B Social Media Search 71

ConversionXL

MAY 27, 2022

It uses marketing to raise brand awareness and get people excited about your products or services. B2B demand generation focuses on ROI. Founders, sales directors, and sales reps love our content so much that they’re counting down the days to purchase our product. The state of demand generation in 2022. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

Cracking the Code

OCTOBER 10, 2008

Like SaaS products themselves, we now intend for these laws to be periodically refined through major releases to reflect the changing landscape of the SaaS world. Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. Posted by Philippe Botteri. at 11:09 AM.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Directories.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

MAY 27, 2022

Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. Each of these examples brings people closer to using your product. What is demand generation? It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue.

Demand 91

Demand Lead Generation PPC Leadership 91

Software By Rob

AUGUST 18, 2010

Not too long ago it seemed like every product I knew was offering some sort of free plan. The strategy was brilliant: get loads of people using your product and eventually turn them into paying customers. We want people to experience the product, the interface, the usefulness of what we’ve built. But is it the right data?

Software Review 78

Software Review Software Revenue Cofounder 78

www.foliomag.com

JULY 31, 2012

B2B: Business Media. Design & Production. White Papers. Production/Printing/Manufacturing. B2B Publishing. Mix of B2B and Consumer Pubilshing. Paper Merchants. Production Software. Design/Production. Product Launch. Production Studios. Post a Job. -->. --> By Topic.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Up and Running

MAY 21, 2014

The way in which our prospects, our customers, us as individuals, go about finding the things, the products, and the services, and the companies we want to do business with, has changed dramatically. Whereas LinkedIn has always been very B2B focused, very networking, very “I’m here to do business.”

Marketing 72

Marketing Social Media Sales Media 72

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Occam's Razor

NOVEMBER 15, 2010

Go to the product pages. Go to the B2B dancing monkey video (what!). Go download the white papers. A healthy web strategy includes a robust amount of traffic from other sites that link to your products and services, and praise (or slam!) How about pages of which product / services generate most value?

Web 139

Web Analytics eCommerce Campaign 139