ConversionXL

MARCH 31, 2021

The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process? Uncovering popular articles and conversations will show you what people are most interested in, which is useful for “seeding” your content research. Collect data sources for quantitative insights.

Audience 127

Audience Non-Compete Distribution Channel 127

www.clickz.com

JANUARY 7, 2013

Search Engine Watch. B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Ad Industry Metrics. B2C Email Marketing. Conversion & ROI.

Social Media 86

Social Media Media B2C New York 86

View from Seed

JUNE 5, 2018

Intense discussion on what are the right metrics to track around recruiting. Metrics, metrics, and metrics! Without metrics you cannot manage (and improve). Tracking your recruiting process provides you insights around the two most important aspects of hiring: Conversion.

Hiring 120

Hiring Portfolio Metrics B2C 120

Duct Tape Marketing

JUNE 7, 2023

15:11] Where does employer branding fit into the conversation of employee experience? [17:18] We've moved from trying to make call centers a cost center to make it more of a revenue generation engine, right? So if your frontline team doesn't have what they need, it shows itself in those experience metrics on the customer side.

Employee 75

Employee Technical Review Advisory Board Sales 75

SoCal CTO

NOVEMBER 10, 2009

Visible networking is turning into a really great opportunity to get to know people better, get to meet new people, and have some interesting conversations. It was also beneficial because I got some good experience with both B2B and B2C business models. I look forward to future conversations. Tell me a bit about your background.

Management 150

Management Product Entrepreneur Silicon Valley 150

ConversionXL

JUNE 8, 2017

According to the same study, 80% of its customers’ video plays comes from its personalized recommendation engine. This is a correlative metric – a behavioral cohort used as a heuristic for growth. Most refer to these correlative metrics as Wow Moments or Aha moments. Conversions and monetary value. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

Startup Lessons Learned

JULY 5, 2010

It is written in a conversational tone, doesnt take itself too seriously, and avoids extraneous fluff. This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. It is written in a conversational tone, doesnt take itself too seriously, and avoids extraneous fluff.

Customer Development 166

Customer Development Developer San Francisco Customer 166

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.) If you have ecommerce you will see key metrics related to money making.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Back to our story.

Analytics 90

Analytics Search SEO Metrics 90

David Teten

DECEMBER 3, 2019

The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking. I used Ipreo heavily at one of my prior VC funds.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. To that point, a well-run telesales operation will be super metrics-driven. Sales Metrics | Looking Past the Same Old Sales Metrics | Domo | Blog.

Sales 50

Sales Technical Review Software Review B2B 50

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. It's very hard for PLG to be the only or main motion with infrastructure products because it's not something one engineer will just test and buy. That’s the success.

Product 78

Product CTO Hire Startup Fractional CTO 78

Duct Tape Marketing

JANUARY 7, 2020

Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. Paid Search is Taking Up More Real Estate. Focus on Purchase Intent.

Search 71

Search PPC Kansas City B2C 71

Startup Lessons Learned

MAY 14, 2009

Through case studies, exercises, and discussions, Eric Ries will guide entrepreneurs of all stripes through the key areas that determine success for startups: product, engineering, QA, marketing, and business strategy. We attempted to use Waterfall and market ourselves as B2C. Twitter about it or post it to a social media site?

Lean 60

Lean San Francisco Continuous Deployment Software Review 60

ConversionXL

APRIL 11, 2016

But does video help increase conversions? MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content.

Video 48

Video Conversion Mobile Search 48

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

DECEMBER 9, 2013

During this stage you should also invest a lot in Search Engine Optimization. The site is now working well across platforms, we are starting to get a lot of free and some paid traffic, we are optimizing for conversions and task completion rate, time to move to step five in the ladder and focus on creating micro-outcomes on our website.

Analytics 165

Analytics Marketing Channel Metrics 165

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. My post focuses mostly on conversion. Online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). micro-conversion). You are B2C or B2Q or Non-profit or an Adult-oriented business. That's fine.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 8, 2018

Most answers from voice assistants—Amazon’s Echo (controlled by Alexa), Google Home, Google Assistant, Cortana, and Siri—are extracted from search engines. If your Amazon product page ranks highly for a product term in search engines, Shaw recommends that you treat it “as an extension of your own website.” stars, 9 reviews).

B2B 100

B2B eCommerce Search Technical Review 100

Occam's Razor

FEBRUARY 20, 2012

In the case of Credit Karma my first job is to identify what the Macro Conversion is. The next thing to answer this question, and ensure that I'm not a newbie Analyst who will only focus on 2% of the business success, I have to figure out the Micro Conversions. The single biggest reason for the site's existence. " Et al.

Web 138

Web Analytics Technical Review Affiliate 138

VC Cafe

JANUARY 16, 2011

Established location-based services to enable the CSP offer B2B and B2C services based on mobile positioning, tracking & locating, turn-by-turn navigation and mobile local search. Dasur’s solution is based on a unique, patented pattern recognition engine. Cellint provides the best road traffic information service world wide.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

MAY 20, 2013

Now that you have the macro view (don't expect your lead generation/conversion rate to look that good!), The above image only illustrates three segments and their conversions – search, referrals, and aggregators – purely for the sake for simplicity. Forget Digital Conversions, Obsess About Real Business Profitability.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

APRIL 12, 2017

Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. A metric should tell you what you will do differently. Conversion rate is a ratio and ratios are a huge problem. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

OCTOBER 30, 2021

This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

JUNE 7, 2017

Excitedly, brands could have a presence (a "page") where they could contribute meaningful updates ( info-snacks ) in order to be a part of the organic conversations people were already having by the tens of millions. If you were Cisco, meaningful would mean sharing info-snacks whose entire purpose could be to get Engineers promoted.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend.

Social Media 60

Social Media Media B2C B2B 60

ConversionXL

JUNE 2, 2020

Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. Gaining market share is the best thing a brand can do for its loyalty metrics, word of mouth, and getting into a consideration set of buyers. WP Engine used speed. Attribute leadership.

Differentiation 162

Differentiation Software Review United States Demand 162

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Copywriters today are tasked with producing fodder for a machine that’s hard to please: search engines.

Demand 47

Demand B2B Curation SEO 47