View from Seed

MARCH 3, 2015

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We hit a challenge once we got to social media, because it was becoming much more crowded in our space with more businesses educating and creating more content. NVV: How did you adjust?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

MARCH 4, 2016

CMS: Create more engaging content by combining various types of media like documents, webpages and videos into one link. Doing product demos, sharing whitepapers, case studies. Doing product demos, sharing whitepapers, case studies. Attract relevant people. Blogs, SEO, Ads. Outbound prospecting. Attract relevant people.

B2B 48

B2B Sales Technical Review Software Review 48

Guy Nirpaz

NOVEMBER 15, 2011

. #2 – Give all sales people a social media address. Darren Suomi, VP Sales from HootSuite called it “giving all sales reps a social media address”. 4 – Use online demos to drive sales. The most important deciding factor in the sales process was “online demos”, not sales person interaction.

Sales 108

Sales Social Media B2C B2B 108

ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). Without a plan, you may hit your introduction goal of 100 demos and not fully realize how to monetize ‘triers’ into ‘subscribers’ to reach $50/user in monthly recurring revenue, for example. These insights can help you win the battle for customers and gain a competitive advantage.

Product 96

Product Social Media Audience Software Review 96

Both Sides of the Table

SEPTEMBER 13, 2009

Around this time B2C eCommerce had been dominating the media but the wheels were starting to come off. It kind of reminds me a bit of how “social media experts&# are talking to customers today). Use social media to be sure people are aware of it. We launched out second company, Koral, at DEMO in 2006.

South Africa 310

South Africa Europe Disintermediation Poland 310

ConversionXL

AUGUST 21, 2019

Watch a product demo. After someone downloads your lead magnet, couldn’t you simply invite them to take a sales call, watch your video demo, or sign up for a free trial ? Schedule a demo. If I schedule a demo, any value will exist only in my mind’s eye. Big ask: Schedule a demo. Scheduling a demo sounds like work.

B2B 131

B2B Technical Review Email Sales 131

Seeing Both Sides

AUGUST 16, 2012

Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. Going B2C was daunting and not in our core DNA,” Kaufer remarked. But testing hypotheses was very much in the company's DNA, as well as evaluating data to learn and adjust.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

ConversionXL

JUNE 8, 2017

Another classic in the vendors’ demos. A media owner might segment its readers into “entertainment” vs. “politics” vs. “gossip” and make those segments available to buy against. Another use case is to personalize content like copy and pricing information depending on the country. Here is an example from Drip : Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

Up and Running

MAY 21, 2014

” Things like our blog content, social media, and what they find on our website. Some workshops, evaluations, demos. You know, in the end we certainly need, in both marketing and the sales process, content that educates—things like eBooks and our weekly newsletter, workshops, and demos, and FAQs, and survey data.

Marketing 72

Marketing Social Media Sales Media 72

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. This human touch can be as light as email follow ups, or as much as inside sales people doing multiple sales calls and demos. For example: Create demo videos that answer every likely sales question.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

DECEMBER 7, 2016

If your B2B/B2C product or service doesn’t have search demand already and you want to use demographic targeting to your advantage, then these are the prioritized networks we’ve found work best across our 75+ clients: Facebook (custom audiences). LinkedIn (not great for B2C). AdWords Display (sheer publisher size). Corporate Ladder.

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. What about social media support? The Four P’s.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 16, 2022

For example, a two-person partnership probably doesn’t want to be cross-sold a demo for an enterprise-level company. The majority of these interactions are self-guided from sources including social media, syndicated content, and industry-specific resources. B2C or B2B, all marketing is people talking to people.

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

OCTOBER 16, 2015

Note the placement of Evergage’s first call to demo… The Average Fold Position. His team has found that 66% of attention on a normal media page is spent below the fold. Well, let’s bust that myth right away with this example from a test I ran on a B2C landing page,” he wrote. They’ll need additional information.

Conversion 48

Conversion Mobile Design Warrant 48

Software By Rob

AUGUST 18, 2010

Business software is different and shouldn’t be treated in the same way as B2C. Regarding the best type of products for freemium: I would’ve guessed that products like Pluggio (social media apps) would fit the bill here since most people expect them to be free. Justin #14 Eugene Mandel on 08.18.10 18 Rob on 08.18.10

Software Review 78

Software Review Software Revenue Cofounder 78

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. Example: Vidyard.

Video 48

Video Conversion Mobile Search 48

ConversionXL

MARCH 3, 2021

For B2B or B2C brand (where the next step in the sales funnel isn’t necessarily a purchase) you may want to track actions like lead form submissions, downloads, or demo bookings. In-depth content, breadcrumbs, external links, information architecture, rich media, etc.).

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. In digital marketing, this will most likely be through search engines and social media. Generating awareness through social media.

Customer 140

Customer Marketing Social Media CPA 140