ConversionXL

MARCH 4, 2016

The biggest new trends, according to a 2015 Gartner study , are cloud, mobility and the use of data and AI in decision-making. Insights: A more even distribution of time spent due to better structured deck. This may work in B2C scenarios where the transaction volumes are large and ARPUs are relatively small. Image Source.

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Because they generate most of their revenue from ads with Mediavine , their main objective is article views; Pinterest helps distribute their content. That said, company promotion is indirect—don’t plan a hard sell.

Marketing 114

Marketing Viral Campaign Search 114

Startup Lessons Learned

SEPTEMBER 12, 2013

And the urgency stems not from an agile competitor, a first-mover market, or a power-law distribution of reward, but rather from the need to achieve enough velocity to overcome the tremendous gravitational pull of business-as-usual. In my case, the scarce resources, rather than time and money, are time and political capital.

Lean 162

Lean Startup Ratchet New York City 162

ConversionXL

NOVEMBER 8, 2018

Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”. Still, the queries that continue to shift from text to voice are not distributed evenly across all topics. Some queries (“What’s the weather going to be like tomorrow?”) Competing with Amazon across the web.

B2B 100

B2B eCommerce Search Technical Review 100

Occam's Razor

FEBRUARY 10, 2016

It pains me how critical it is to know what the heck we are solving for with our analytics, and how few people identify goals for their website (mobile or desktop). Checkout the wonderful distribution you see there for Session Duration… When I'm setting a session duration engagement goal, I like looking for a point of inflection.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Mike Michalowicz

FEBRUARY 11, 2013

You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off. All you need to do is tell them what the discount is and they will post it on their website or post it in some other capacity. Write For A Trade Magazine. Cell-It-Up. Free Content.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

FEBRUARY 28, 2017

Too much emphasis was on Averages (remember averages suck, distributions are better ). Most advertising networks use third-party cookies (cookies they set inside mobile and desktop browsers on your behalf – but not as you). I’m logged into the browsers and the mobile application. ACT goals were set imprecisely. Cookies 3rd.

Metrics 60

Metrics Analytics Acquisition Naming 60

David Teten

DECEMBER 3, 2019

Point Nine Capital uses Qwilr to create modern, mobile-native collateral. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Some technology vendors are providing options to limit distribution of confidential information from GP reports.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. it’s really a software business, not liquidity driven) and that B2C marketplaces could not be built under the giant momentum of eBay’s “ network effect. Investment stopped, and entrepreneurs focused on other categories.

B2C 136

B2C B2B Demand Vertical 136

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. More equal access to distribution channels: The web gives software start-ups the ability to efficiently reach consumers and business customers through search, social, and mobile channels. Barriers to entry!

IP 156

IP B2C Demand Startup 156

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They are full of nonsenseware – cross-sells and up-sells, all kinds of seals and logos, irrelevant other products, promotions, mobile app pimping and so much more. I love the social nature of sharing playlists. The suggestions engine they have.

Web 164

Web Design Marketing Security 164

Reid Hoffman

AUGUST 17, 2021

It’s a massive distribution advantage. Then the very last one I’ll say before I hand it over to Sridhar is, generally speaking, consumers in the B2C side like the new, they like the underdog, they like it, they’re willing to try it out, they want to give it a shot, they want to see if it could be that thing. Hindsight is always 20/20.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

It’s a massive distribution advantage. Then the very last one I’ll say before I hand it over to Sridhar is, generally speaking, consumers in the B2C side like the new, they like the underdog, they like it, they’re willing to try it out, they want to give it a shot, they want to see if it could be that thing. Hindsight is always 20/20.

Cofounder 69

Cofounder Differentiation Search Advertising 69

online.wsj.com

SEPTEMBER 23, 2012

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. which makes a mobile app that rewards shoppers for creating a personal shopping mall and following their favorite stores. Consumer Services (B2C).

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

ConversionXL

AUGUST 27, 2019

I say “execute” because MarTech can be used to publish, distribute, optimize, or track and measure. Now they’ve launched a mobile app. B2B or B2C. I say “leverage” because MarTech lets you: Automate mundane tasks; Scale; Save time and decrease costs; Automate steps based on logic; Apply machine learning. Company ABC.io

Analytics 124

Analytics Naming Metrics Campaign 124

Brandanew

MAY 14, 2015

Brandanew: In terms of content distribution, do you think social is the single biggest channel out there? Ken Herron : Social is by far the biggest channel for free/low-cost content distribution. That said, for B2B companies the proxy/leading indicator is often lead generation compared to B2C companies’ DTC/retail sales.

Social Media 100

Social Media Marketing Technical Review Distribution 100

VC Cafe

JANUARY 16, 2011

The Mobile World Congress , possibly the largest International technology conference and definitely the most important mobile conference of the year is taking place in Barcelona this February 14-17. Mobile Apps and App stores – a new ecosystem was created and it’s here to stay (Check out LogiaGroup, Waze and Cellint).

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

steveblank.com

JULY 8, 2011

Blogs (web development): Giant Robots Smashing Into Other Giant Robots – [link] Company blog of thoughtbot covering Ruby on Rails, HTML, CSS, Javascript, databases, and mobile development. Simple editing. Reply Allison , on February 28, 2011 at 10:40 am said: Thanks for including Grasshopper in your list Steve!

Software Review 110

Software Review Startup Silicon Valley Analytics 110