Up and Running

OCTOBER 2, 2012

Like most B2C product categories these days, your product may compete in a very crowded environment. Review their web site, social media presence and, of course do a Google search. How frequent do they post on Facebook and what types of content do they post, • Which channels of distribution do they utilize. •

Offshore 89

Offshore Social Media B2C United States 89

Startup Professionals Musings

NOVEMBER 26, 2014

Digital marketing is simply the move to the digital tools and technologies that most people depend on every day, including smartphones, search engines, tablets, video on demand, and the social media channels like Facebook, LinkedIn, Twitter, and YouTube.

Marketing 253

Marketing Startup Non-Compete B2C 253

ConversionXL

NOVEMBER 8, 2018

Earlier this year, at CXL Live , you asked us about voice search (a lot). How will voice search work given the human urge to shop around? Are there use cases for voice search in B2B? Not everyone will benefit from the disruption caused by voice search. Are you sure voice search isn’t just a fad? Yes, we’re sure.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

JANUARY 18, 2022

Build systems and processes that enable your team to create and distribute content seamlessly. Take search-oriented creative agency Rise at Seven. Here’s another great B2C example from consumer goods brand YETI. Focus on creating a culture that makes your employees proud to be stewards of your brand. Twitter followers.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Create a segment for Organic Search traffic. More traffic, not that hard.

Analytics 90

Analytics Search SEO Metrics 90

Startup Professionals Musings

DECEMBER 19, 2015

Digital marketing is simply the move to the digital tools and technologies that most people depend on every day, including smartphones, search engines, tablets, video on demand, and the social media channels like Facebook, LinkedIn, Twitter, and YouTube.

Marketing 120

Marketing Non-Compete B2C B2B 120

ConversionXL

JULY 7, 2020

Instead, think of Pinterest as a way to build an audience or an additional distribution channel for your content. Seasonality is big on Pinterest—holidays and in-the-moment fashion trends draw high search volume. Pins are going to “settle” in search results. Although it currently shares only U.S.

Marketing 114

Marketing Viral Campaign Search 114

ConversionXL

MARCH 4, 2016

A quick check on “sales enablement” worldwide Google search trends shows that it is still a steadily rising trend: With the popularity come a proliferation of different tools. Insights: A more even distribution of time spent due to better structured deck. And as I mentioned, technology is making sales generally more sophisticated.

B2B 48

B2B Sales Technical Review Software Review 48

Up and Running

AUGUST 25, 2021

Once you have a few ideas jotted down, perform a thorough search to see if anyone is offering a product that does exactly what you wished for at that moment. Essentially, this means searching Google for possible keywords for your product or service. You’ll also want to spend some time doing an SEO competitor analysis.

B2B 118

B2B Audience Software Review B2C 118

www.forentrepreneurs.com

FEBRUARY 2, 2010

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. In particular, the best practices include using Inbound Marketing to build traffic, instead of paying for traffic with search ads. Read Get Found using Inbound Marketing to find out more.)

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

VC Cafe

MARCH 15, 2016

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. Online chat. Another way connect with customers is online chat.

Sales 60

Sales Marketing Sales Cycle B2C 60

Occam's Razor

SEPTEMBER 15, 2014

They use different technologies of course, and different distribution mechanisms. When you tag your email, paid search, display, organic and paid socially shared urls, you are going to ensure that your analytics solution will capture the source accurately (even in all those cases where there is no referrer).

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now).

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Steve Blank

NOVEMBER 4, 2021

Modern entrepreneurship began at the turn of the 21 st century with the observation that startups aren’t smaller versions of large companies – large companies at their core execute known business models, while startups search for scalable business models. The Market Definition Canvas works for both B2C and B2B applications.

Customer 424

Customer Marketing Lean Vertical 424

Reid Hoffman

AUGUST 17, 2021

Greylock investor Sridhar Ramaswamy , who co-founded search engine startup Neeva , says it’s more important for startups to think about creating a product that is useful and resonates with people before worrying about whether a large incumbent is doing it. It’s a massive distribution advantage. Hindsight is always 20/20.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

Greylock investor Sridhar Ramaswamy , who co-founded search engine startup Neeva , says it’s more important for startups to think about creating a product that is useful and resonates with people before worrying about whether a large incumbent is doing it. It’s a massive distribution advantage. Hindsight is always 20/20.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Austin Startup

JUNE 26, 2019

Because we will not be maintaining the integrity of the data after June 28th, we will be discounting the search and account features after that date. Since launching the site last year, we’ve had the privilege of helping more than 7,500 folks with their most important search. We boot-strapped some more. We side-hustled.

Silicon Valley 54

Silicon Valley Startup B2C Sweat Equity 54

David Teten

DECEMBER 3, 2019

Coalesce address the more general problem of searching through large data sets for best fits. The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Pacer is useful to search prior litigation, bankruptcies, etc. 11) Exit . .

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Brandanew

AUGUST 13, 2015

In a world driven by social media mentions, reviews, and a Google search before you buy anything, it’s not hard to believe that your customers (B2B or B2C/ Pens or Cars) are looking you up. To show up on Google search in a way that you don’t want can have a serious dent on your reputation. What’s not to like?

Small Business 100

Small Business Marketing Software Review B2C 100

Mike Michalowicz

FEBRUARY 11, 2013

Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times. They are the first thing people see on search engines. Share Your Expertise Freely. Online-Map Listings. Leverage Local.

Small Business 167

Small Business Marketing PR Social Media 167

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Of course there is still the search box on top of the page. It shows the normal distribution of XS, S, L etc, but it also shows, how cool is this, the Model's size (S in this case), her height, bust, waist and hip size! They deliver delight.

Web 164

Web Design Marketing Security 164

ConversionXL

AUGUST 7, 2019

Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. What this strategy achieves: Adds instant credibility to your content and provides a natural distribution network. For example, Search Awards are well-known in the digital marketing niche.

B2B 110

B2B Marketing Social Media B2C 110

Occam's Razor

FEBRUARY 28, 2017

Too much emphasis was on Averages (remember averages suck, distributions are better ). Smarter Search, Display. When you choose unwisely, the long-term consequences can be dramatic. Epilogue: There were lots of reasons for the fiasco above. ACT goals were set imprecisely. Reporting/dashboards were terribly created ( CDPs anyone? ).

Metrics 60

Metrics Analytics Acquisition Naming 60

Version One Ventures

NOVEMBER 5, 2012

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. More equal access to distribution channels: The web gives software start-ups the ability to efficiently reach consumers and business customers through search, social, and mobile channels. Barriers to entry!

IP 156

IP B2C Demand Startup 156

online.wsj.com

SEPTEMBER 23, 2012

View All Search Results » Subscribe. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

ConversionXL

MAY 27, 2020

Guest blogging entails searching for industry blogs that accept guest contributions, pitching a list of topics, writing content, sending it back to the editor, and finally getting your post live. B2B copywriting almost always requires more skill and time compared to B2C. Guest blogging. Let’s start with an obvious one.

B2B 142

B2B Social Media Email Campaign 142

Startup Lessons Learned

OCTOBER 23, 2009

– Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. – Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service].

San Francisco 144

San Francisco Customer Wiki Lean 144

ConversionXL

AUGUST 1, 2017

Martin talk about this in HBR : “A driving reason to choose the leading product in the market, therefore, is simply that it is the easiest thing to do: In whatever distribution channel you shop, it will be the most prominent offering. The first place I search is Google, because I’m used to it and it’s easy. Lafley and Roger L.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

AUGUST 1, 2017

Martin talk about this in HBR : “A driving reason to choose the leading product in the market, therefore, is simply that it is the easiest thing to do: In whatever distribution channel you shop, it will be the most prominent offering. The first place I search is Google, because I’m used to it and it’s easy. Lafley and Roger L.

Customer 91

Customer Retention B2C Programming 91

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. creator of WipAir 8000 – The Best in Class Backhaul Solution.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

steveblank.com

JULY 8, 2011

A new tool that will help the entrepreneur in the trademark issue is Markify – a trademark search that finds all similar trademarks. This kind of search normally costs more than $500… Test your name [link] so you don’t end up with a name that is confusingly similar to an existing trademark.

Software Review 110

Software Review Startup Silicon Valley Analytics 110