YoungUpstarts
OCTOBER 7, 2019
In 2005, Neil began his first marketing blog, which grew to become the leading source of marketing insights that it is today. In 2006, together with Hiten Shah, Neil founded Crazy Egg, a heatmap platform for websites to use to increase their conversion rates. This was the beginning of Neil’s big success as a digital marketer.
ConversionXL
SEPTEMBER 6, 2013
I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is not a conversion problem. This is a customer development problem. image source.
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The Startup Magazine
JANUARY 15, 2020
Software development is an ongoing project. We developed Pages based on actual conversations we had with our customers,” explains Kenny Rueter, Kajabi co-founder and CEO. “We That personal approach to software development has been a key feature of Kajabi’s culture since the company launched in 2010.
Gust
JUNE 19, 2012
Here’s Why on his Both Sides of the Table blog for a good read and a good lesson. Like the problem solver I had been trained as in my software development days, I parsed his issue. I want a forecast that starts with specifics like channels or traffic and conversions or segments and builds up. Subscribe to the Gust Blog.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". We're going to get reviews on blogs.". In a world where everyone and their brother is "joining the conversation" (oops, I use that phrase constantly!), Cue sound of cicadas buzzing. (Or
YoungUpstarts
OCTOBER 7, 2019
In 2005, Neil began his first marketing blog, which grew to become the leading source of marketing insights that it is today. In 2006, together with Hiten Shah, Neil founded Crazy Egg, a heatmap platform for websites to use to increase their conversion rates. This was the beginning of Neil’s big success as a digital marketer.
ConversionXL
NOVEMBER 3, 2016
Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. Longer Sales Cycles and Micro-Conversions.
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